WhatsApp message open rate, versus about 20% for email.
Industry benchmarkslarger purchases from nurtured leads than from non-nurtured leads.
HubSpot, via Pinpointemore sales-ready leads from steady drip campaigns.
Pinpointe roundupchannels covered by drip campaigns: WhatsApp, Messenger, Instagram and Telegram.
BotSailorMost sales are lost in the silence after the first message
A lead asks a question, you reply, and then nothing. Days later they have bought from someone who kept in touch. Drip campaigns fix that gap on the apps your customers already open every day.
Never lose a warm lead
Every new subscriber enters your drip campaigns automatically, so follow-up never depends on someone remembering.
Reach people after 24 hours
Templates on WhatsApp, Meta message types on Messenger and Instagram, and no template at all on Telegram.
Sell while you sleep
Messages go out on your schedule and in your customer's time zone, at the hour they are most likely to read.
Save your team hours
Build drip campaigns once, reuse forever. Replies from interested leads land in the Shared Inbox for a human to close.
Without drip campaigns
One message, one hope. Leads go quiet, you chase them by hand, and the best ones slip away after the 24-hour window.
With drip campaigns
A welcome now, proof tomorrow, an offer on day three and a reminder on day seven, all sent for you. Reply-ready leads reach your team warm.
Launch drip campaigns in three steps
Most leads never buy after one message. Drip campaigns keep the conversation going, and BotSailor's Sequence Message node builds them on the Visual Flow Builder, no code. Browse the Sequence help articles for deeper guides.
- 1
Create drip campaigns
Name your sequence campaign, set a preferred delivery time and time zone, and decide if subscribers may re-enter after it finishes.
- 2
Add timed messages
Drag in a Send Message After node for each step. Pick when it goes out, choose a regular message or an approved template, and add an optional condition based on user data.
- 3
Subscribe leads and relax
Connect the Start Bot Flow node and every new subscriber enters your drip campaigns automatically, step by step.
Your leads are already messaging you. Let drip campaigns follow up.
Build your first drip campaigns in minutes on the Visual Flow Builder, no code needed.
Built so drip campaigns run themselves
Three things that turn a one-off reply into steady, timed follow-up.
Automate
Every new lead enters your drip campaigns on its own.
Build the sequence once on the Visual Flow Builder. BotSailor sends each timed message on schedule, around the clock, so follow-up never depends on someone remembering.
Start FreePersonalize
Send the right message to the right lead.
Add a condition to any step based on user data, choose a regular message or an approved template, and set the delivery time and time zone, so drip campaigns feel personal at any size.
Start FreeScale
One builder, four channels, the right rules for each.
Run drip campaigns on WhatsApp, Messenger, Instagram and Telegram from the same builder, control re-entry, and track results with the hourly report.
Start FreeDrip campaigns vs manual follow-up and email
See why timed chat messages win the follow-up, and what you stop doing by hand.
| What matters | Manual follow-up | Email sequences | Drip campaigns on BotSailor |
|---|---|---|---|
| Timing | Whenever someone remembers | Scheduled sends | Scheduled by minutes, hours or days |
| Open rate | Depends on your inbox | About 20% | About 98% on WhatsApp |
| After 24 hours | Window often missed | No chat window | Templates and Meta message types |
| Effort | Repeated for every lead | Needs email capture | Built once for every subscriber |
| Replies | Scattered across apps | Separate inbox | One Shared Inbox |
Open rates are industry benchmarks. Drip campaigns work with opt-in contacts only.
See your drip campaigns in the builder
A simple canvas on the right, a clear settings panel on the left. Illustrative screens of how drip campaigns are set up in BotSailor.
Configure Sequence Message
Choose message type, schedule delivery and pick a template or condition.Message typeSend a regular message inside 24h or a template message anytime.
Regular (inside 24h)Quick follow-ups and conversational replies.Template (anytime)Minutes, hours or days later, beyond the 24-hour window.
ScheduleWhen this message goes out after the previous step.
Select
Select templateChoose the approved template for this step.
Select Template
Enable ConditionOptionalControl when this step runs, based on user data.
Configure New Sequence
Delivery schedulePreferred delivery time, time zone and message type for messages outside 24 hours.
Re-entry rulesControl when subscribers can enter this sequence again.
One drip campaign builder. Four channels. The right rules for each.
Every platform has its own messaging rules. BotSailor handles them for you, so your drip campaigns keep running after the 24-hour window closes.
Inside 24 hours or anytime with templates
Send a regular message within 24 hours of the subscriber's last reply, or send an approved template at any time: minutes, hours or days later. Perfect for offers, updates and re-engagement. WhatsApp automation · How to send sequence messages on WhatsApp
Keep going after 24 hours with Meta message types
Outside the 24-hour window, drip campaigns send through Meta's utility and marketing message options, selected right in the delivery schedule. Facebook automation · How to send sequence messages on Messenger
Timed DMs, same simple setup
Build Instagram drip campaigns with the same builder and the same Meta message types after 24 hours. Instagram automation
No template approval, no 24-hour limit
Telegram lets you run drip campaigns or broadcasts at any time, with no template approval. As long as someone stays a bot subscriber, your drip campaigns run free. Telegram automation
Always follow each platform's messaging policy. Opt-in contacts only.
Drip campaign ideas that turn conversations into revenue
Stop letting warm leads go cold. Here is where drip campaigns pay off fastest.
Lead nurturing
Turn an enquiry into a sale with short drip campaigns: welcome, proof, offer, reminder. Pair it with the Lead Qualification AI Agent. See the sale campaign example.
Abandoned cart and e-commerce
Drip campaigns for carts, post-purchase tips and reorder reminders. See e-commerce automation.
Promotions and launches
Tease, announce and remind with drip campaigns in a few timed messages. See the promotional campaign example.
Onboarding and education
Guide new customers or students with drip campaigns, one useful message at a time.
Appointments and re-engagement
Send drip campaigns as reminders before a booking, then win back quiet contacts with a friendly check-in. Reply handling lands in the Shared Inbox.
Data collection first
Ask questions with User Input Flow, then start drip campaigns based on the answers. For one-time blasts use WhatsApp Broadcasting.
Learn drip campaigns step by step
Practical guides to drip campaigns from the BotSailor Help Center. See all sequence articles.
FAQ
Frequently asked questions
Questions about drip campaigns, scheduling and automation.
A drip campaign is a series of messages sent automatically at set intervals after someone joins or takes an action. Instead of one big message, drip campaigns deliver small, timely messages that nurture the lead until they buy or book.
Drip campaign marketing means planning a sequence of timed messages around a goal, such as a welcome, a follow-up and an offer. BotSailor runs this drip campaign marketing on chat apps, where people read messages quickly.
Drip marketing campaigns are used for lead nurturing, onboarding, cart recovery, appointment reminders and win-back messages. Drip campaigns save hours of manual follow-up.
Drip marketing automation sends your drip campaigns for you. You build the sequence once on the Visual Flow Builder, and every subscriber moves through it on schedule.
Yes. With BotSailor Sequence Messages you can schedule WhatsApp messages minutes, hours or days after the previous step. Regular messages go out inside the 24-hour window; approved templates go out anytime.
Add a Sequence Message node, choose message type, pick the schedule and select your template. Each step in your sequence gets its own delay, so scheduling whole drip campaigns takes a few minutes.
Yes. Scheduled drip campaigns on WhatsApp use approved templates once the 24-hour window has closed, so you can reach subscribers days later.
WhatsApp automation means replies and follow-ups run on their own. Drip campaigns are the follow-up part: timed messages that continue the conversation after the first reply. See WhatsApp automation.
Yes. As a WhatsApp message sender, BotSailor sends regular and template messages on schedule. For one-time blasts, use WhatsApp Broadcasting; for ongoing drip campaigns, use Sequence Messages.
Digital campaign automation tools run marketing messages without manual work. BotSailor is one of them for chat apps: build drip campaigns, trigger them from flows and track replies in one inbox.
Lead generation with WhatsApp starts when a prospect messages you, often from an ad or link. Drip campaigns then keep that lead warm with timed follow-ups until they are ready to talk to sales.
To follow up on sales leads, put each new lead into a drip campaign: a welcome now, a tip tomorrow, an offer in three days. Add a condition so people who already replied skip the sales push.
BotSailor is an Instagram automation tool that runs drip campaigns as timed DMs. Beyond 24 hours it uses Meta's utility and marketing message options. Instagram automation is built into the same builder.
Instagram automation follows Meta's rules: free messaging inside 24 hours, then approved message types outside it. BotSailor lets you pick the message type in the delivery schedule.
Yes. Facebook automation in BotSailor sends follow-ups after 24 hours using Meta's utility or marketing message types, so your follow-ups do not stop when the window closes.
A Facebook Messenger funnel guides people from first message to purchase. Sequences are the middle of that funnel: timed messages that move people from interest to action.
Telegram automation allows drip campaigns or broadcasts at any time outside 24 hours, with no template approval. They run free as long as the person remains a subscriber of your bot.
You decide. Re-entry rules can block new entries while the sequence is running, and restart it from the beginning if someone is triggered after completing it. Read about unsubscribe and resubscribe logic.
Yes. Each step has an optional condition based on user data, so drip campaigns can skip or adapt messages for different subscribers.
No. You build them visually, with a name, a schedule and a message for each step. Add notes to keep your team aligned.
Your next sale is one follow-up away.
Build drip campaigns in minutes and let BotSailor follow up on WhatsApp, Messenger, Instagram and Telegram, 24/7. Compare options on the pricing page or explore AI Agents.
4 channels, one visual builder · Schedule by minutes, hours or days · Opt-in contacts only