How to Create a Messenger Sequence Campaign in BotSailor

Introduction

Messenger Sequence Campaigns in BotSailor allow you to automate a series of messages that are sent to your subscribers over time. This is ideal for nurturing leads, onboarding users, or delivering value-driven content at scheduled intervals after subscription.

With BotSailor's intuitive visual builder, you can create and schedule sequences without writing any code, using easy-to-configure flows and drag-and-drop tools.

Use Cases

• Lead Nurturing: Educate and convert prospects with a timed series of messages.
• Onboarding: Guide new users through product features step by step.
• Product Launch: Build anticipation and deliver promotional content.
• Event Reminders: Send event-related updates in intervals.
• Drip Marketing: Deliver content gradually to maintain engagement.

Step-by-Step Guide

Step 1: Select the Facebook Page Bot

From the left sidebar, click the bot icon to Chat Bot Manager and Navigate to Facebook Bot Section.
 Select your connected Facebook page from the list (e.g., La Zonè) to access bot components.

Step 2: Go to Sequence

From the list of bot components (Bot Reply, AI Assistant, Broadcast Template, etc.), click on “Sequence”.

Step 3: Create New Sequence

Click on the “Create” button at the top-right to begin a new sequence campaign.

Step 4: Design the Trigger Bot Flow

1. In the Bot Flow Builder, choose a Start Bot Flow trigger (e.g., keyword “bsp”).
2. Add a Generic Template with an image and title (e.g., “Welcome to BotSailor”).
3. Add a button labeled something like “Subscribe” and set the action to Subscribe to Sequence → New Sequence.
4. Click on the Next button and take a text element. (e.g: “You are subscribed to sequence”)

Step 5: Configure New Sequence Campaign

A New Sequence Campaign box will appear. Fill in:

• Name: e.g., BotSailor Messenger Sequence
• Time Settings: Starting Time (00:00), Closing Time (24:00)
• Timezone: e.g., Asia/Dhaka
• Message Tag: Choose a relevant one like ACCOUNT_UPDATE

Step 6: Schedule Sequence Messages 

Add steps like:

• Send Message After 1 Hour →Create the first message (e.g., “This is the first sequence message”)
• Send Message After 12 Hours →Assign a second message
• Send Message After Day-1 (Select Outside 24-hours Time Window) → Follow the same procedure and assign a third message

Now, save the bot.

Step 7: Check the sequence

• Trigger: Type the trigger word (e.g: bsp)

• Subscribe: Click to Subscribe to initiate the sequence.
• Time-Interval:
  • You should be getting the first message after 1 Hour.
    
    
     
    • Second message after 12 hours.
      
      

• Last message after 24 hours (1 day: Outside 24 hours time window).

Conclusion

Messenger sequences in BotSailor help automate customer communication in a structured and timed way. With a visual drag-and-drop interface and detailed scheduling options, you can design complex campaigns to keep your audience engaged effortlessly.

Implementing a sequence campaign not only saves time but also increases user retention, improves conversions, and provides a better customer experience on autopilot.

FAQs

How many messages can I include in a sequence?
There’s no hard limit. You can add as many steps/messages as you need, spaced by hours or days.

Can I use media (images, videos) in sequence messages?
Yes. You can use templates that include images, buttons, and quick replies.

What happens if a user unsubscribes?
They will no longer receive messages from the sequence unless they resubscribe.

Can I edit the sequence after publishing?
Yes. You can return to the sequence and modify message timing or content.

What is the use of “Message Tag” in Messenger sequences?
It is required by Facebook for sending messages outside the 24-hour window. Tags like ACCOUNT_UPDATE help ensure compliance.