Sequence Use Case – 1: Sale Campaign

🧩 Introduction

Running time-limited promotions, discounts, and festive deals through WhatsApp can drastically improve engagement and revenue. With BotSailor’s Sequence Campaigns, you can design a multi-step drip flow that informs, excites, and converts your subscribers automatically.

In this guide, we’ll walk through a real-world Sale Campaign Use Case using BotSailor’s flow builder, sequence scheduler, and interactive button replies.

🛒 Use Case: WhatsApp Sale Campaign Flow

🎯 Objective:

Engage subscribers using a scheduled WhatsApp sequence that:

• Introduces the sale
• Sends periodic offer reminders
• Includes call-to-action buttons for instant purchase

🧱 Step-by-Step Campaign Flow (Explained by Visual Blocks)

🔹 1. Trigger the Flow with a Keyword

Users type a specific keyword like seqcase1 to trigger the campaign.

• Block Used: Start Bot Flow
• Example Keyword: seqcase1

🔹 2. Welcome Message with Offer Teaser

Show a visual + button to catch attention.

• Block Used: Generic Template
• CTA: “Subscribe”

🔹 3. Subscribe to a Sequence

Once the user clicks Subscribe, they’re automatically added to a New Sequence Campaign.

• Block Used: Button (Subscribe to Sequence)
• Sequence Name: e.g., “Sequence Case 1”
• Time Settings: Starting Time (00:00), Closing Time (24:00)
• Timezone: e.g., Asia/Dhaka
• Message Tag: Choose a relevant one like ACCOUNT_UPDATE

🔹 4. Confirmation Message

Display a quick confirmation with a text element like (You must add a text element to trigger the sequence):

"Thanks for subscribing!"

🔹5. Scheduled Offer Drops

Use interval blocks to drip sale messages over time.

• Day 1: 50% off announcement with purchase button
• Day 3: Surprise Discount (up to 70%)
• Day 5: Final reminder with urgency

Each message block includes:

• Eye-catching images
  
  
• Engaging text
  
  
• Direct purchase links

🔹5. Test the Sequence

Trigger the sequence (seqcase1) & click to subscribe

• Day 1: After 24 hours you should receive a reply

• Day 3: Surprise Discount (up to 70%)

• Day 5: Final reminder with urgency
  
  

🎯 Why This Use Case Works

• Drip Logic: Builds curiosity over days
• Visual Impact: Uses image + button + text
• Direct Links: Makes buying frictionless
• Automation: Zero manual effort after setup

✅ Ideal For:

• Seasonal sales (e.g., New Year, Black Friday)
• Flash deals
• New product launches
• Clearance stock offers
• Coupon code campaigns

🧠 FAQs

🔹 Can I use this flow with Facebook or Instagram too?

This specific campaign style is optimized for WhatsApp. But similar flows can be replicated for other platforms.

🔹 What happens if a user subscribes twice?

BotSailor prevents duplicate subscriptions within the same sequence. The user will continue receiving messages as per the original schedule.

🔹 Can I send reminders more frequently?

Yes! You can change the frequency from "Day-1", "Day-3", etc. to hourly or even custom intervals depending on urgency.

🔹 What happens if a message fails?

Delivery status and errors are tracked in the sequence report. You can view which message failed and manually retry if needed.

🔹 Can I A/B test two different sequences?

You can create two separate sequences and trigger them with different keywords or segments to compare performance.

🏁 Conclusion

BotSailor’s Sequence Campaign feature is a powerful automation tool that helps businesses maximize sales via WhatsApp. Whether it’s a festive sale, product launch, or limited-time deal—setting up a visual, button-based sequence flow can significantly increase conversion and simplify marketing.

👉 Pro Tip: Always include engaging visuals and a direct CTA button for best results!