What Are Sequences in BotSailor?

Sequences in BotSailor are automated message workflows that allow you to send scheduled follow-up messages to subscribers over time. Whether you’re nurturing leads, educating users, or running a drip marketing campaign, sequences help you stay connected without manual effort.

🔍 Introduction

In a typical chatbot interaction, conversations happen in real-time. But what if you want to:

Send a welcome message today…
A reminder tomorrow…
A promo offer next week?

That’s where sequences come in. They allow you to schedule a series of messages that are automatically delivered to subscribers over a specific timeline after they are added to the sequence.

🛠️ Key Features of Sequences

✅ Time-based scheduling: Set delays in minutes, hours, or days.
✅ Multi-step messaging: Add as many messages as needed to your sequence.
✅ Channel support: Available for Messenger and WhatsApp depending on your connected bot.
✅ Flexible triggers: Add users manually or automatically via flow actions, buttons, tags, or webhook events.

📋 When Should You Use Sequences?

Here are some common use cases:

1. Lead Nurturing

Send educational content, testimonials, or product features over a few days after someone signs up.

2. Onboarding Series

Walk users through how to use your platform or service step-by-step.

3. Promotion Countdown

Send early-bird alerts, discount reminders, and final-day offers during a campaign.

4. Abandoned Cart Recovery

Remind users to complete their checkout at timed intervals (requires WooCommerce/shop integration).

5. Post-Purchase Follow-up

Send thank you messages, delivery updates, review requests, or upsell messages over time.

⚙️ How to Create a Sequence in BotSailor

Navigate to Bot Manager → Sequences
Click Create Sequence
Give your sequence a name and select the page/bot
Add multiple steps:

Choose delay (e.g., 1 hour, 1 day after subscription)
Compose your message (text, image, template, etc.)

Save the sequence.

➕ How to Add Subscribers to a Sequence

You can add users to a sequence in several ways:

Automatically via flow action (using “Add to Sequence” block).
When they click a button or quick reply that’s linked to a sequence.
Through API/webhook integrations.
Manually from the subscriber list.

🔁 You can also remove users from sequences based on certain actions (like opting out or completing a purchase).

📌 Best Practices

Use meaningful delay intervals to avoid spamming.
Keep messages valuable and relevant at each stage.
Use tags to track users who are part of a sequence.
Always offer a way to opt out for compliance and user trust.
Test with your own subscriber ID to ensure delivery order and timing are correct.

✅ Conclusion

Sequences in BotSailor are a powerful way to automate ongoing communication with your audience. Instead of manual follow-ups, you can set once and engage forever. Whether you’re selling, supporting, or educating—sequences let you do it consistently and at scale.

Ready to build stronger relationships over time? Start creating your first sequence today!