Build Multiple AI Agents That Don’t Just Reply—They Take Action
Create a team of specialized AI Agents for sales, support, lead qualification, order tracking, appointment booking, and more. BotSailor routes each customer message to the right agent—so every conversation can use knowledge and execute real actions.
One Customer Conversation. Multiple Specialized Agents.
A customer may ask about a product, request pricing, book a demo, then need support. Give each stage a focused agent—and let BotSailor route the right one automatically.
Sales Agent
Answers product questions, recommends suitable solutions, handles objections, and identifies purchase intent.
Lead Qualification Agent
Collects business requirements, saves customer information, categorizes the lead, and starts the correct follow-up process.
Order Status Agent
Collects an order number, calls an external API, and returns live order or delivery information.
Customer Support Agent
Uses your support knowledge, identifies the issue, triggers troubleshooting automation, and escalates complex cases.
Appointment Agent
Collects booking requirements, checks availability, and triggers an appointment flow or booking API.
Human Handover Agent
Recognizes when human assistance is needed and assigns the conversation to the correct team or member.
How BotSailor Multi-Agent AI Works
1
Understand the Customer
Analyzes the message, conversation context, and available customer information.
2
Select the Right Agent
Routes to the most suitable active agent based on your routing instructions and intent.
3
Respond With Knowledge
Uses its own system prompt and connected knowledge campaign for role-specific replies.
4
Execute the Action
Updates data, calls an API, triggers a flow, assigns a sequence, applies a label, or involves a human.
5
Switch When Needed
When the topic changes, another specialized agent can take responsibility.
Let the Right Agent Handle Every Request
One continuous conversation—handoffs between specialists, without making the customer start over.
The System Prompt Is the Brain of Every Agent
Every BotSailor AI Agent is controlled through a dedicated system prompt. You don’t only tell the agent how to reply—you tell it what should happen when a condition is met.
- Role and responsibilities
- How it should communicate
- What information to collect
- When an action should run—and which one
- When to stop, avoid an action, or involve another agent or human
Type ## inside the System Prompt to search and select available actions. Readable names in the UI map to internal IDs behind the scenes.
Learn How to Write AI Agent Prompts
AI Agents That Execute Real Business Work
BotSailor connects AI reasoning with the automation tools already in your account—so conversations become completed work, not just chat replies.
Assign and Remove Labels
Automatically categorize customers by interest, requirements, intent, status, or behavior—for example, add a “High-Intent Lead” label when budget and timeline are confirmed.
Save to Custom Fields
Collect order numbers, business types, preferences, budgets, locations, appointment dates, and support details—then save them to the right fields naturally.
Assign and Remove Sequences
Start the right follow-up campaign from the conversation—for example, a sales follow-up sequence when someone asks for pricing but isn’t ready to buy yet.
Trigger Bot Flows & Postbacks
Launch checkout, appointment, lead form, payment, troubleshooting, feedback, or product catalog flows when a structured process is required.
Call HTTP APIs
Check orders, search inventory, calculate delivery charges, create tickets, verify customers, submit CRM leads, or check booking availability—then continue the conversation with live data.
Assign Human Agents or Teams
Transfer complex conversations to sales, support, billing, specific members, or roles—after the AI has collected the context your team needs.
Send Images With Captions
Send product photos, examples, or instructions from a configured list when the customer asks to see them.
Describe the Condition. Select the Action. Let the Agent Execute.
Prompts don’t only control the conversation—they connect AI reasoning with exact BotSailor automation.
Give Every Agent Its Own Knowledge
Specialized agents need specialized information. Connect a different knowledge campaign to each agent according to its role.
Sales Agent knowledge
Product details, plans and pricing, feature comparisons, integrations, and promotions.
Support Agent knowledge
Help docs, troubleshooting guides, setup instructions, FAQs, and account policies.
Order Agent knowledge
Delivery policies, refund information, order-status explanations, and API response context.
Continue the Conversation Without Starting Over
Agents can use conversation context and previously collected customer information—so when another specialist takes over, the customer doesn’t repeat everything.
Configure the contextual memory window to match your requirements.
Shared conversation memory
Available to every active agent in the same chat
- Customer nameRemembered
- Previous requirementsRemembered
- Selected productsRemembered
- Saved custom fieldsRemembered
- Order numbersRemembered
- Lead statusRemembered
- Earlier conversation detailsRemembered
Built Into the BotSailor Automation Ecosystem
You don’t need to replace your current flows. Use AI Agents for flexible conversations and reasoning, then trigger structured flows when a controlled step-by-step process is required.
Build AI Agents for Every Customer Journey
Start with the journeys that matter most—then expand your AI team as needs grow.
- 1
AI Sales Agent
Understand requirements, recommend products or plans, answer objections, and identify purchase intent. Apply interest labels, save preferences, assign follow-ups, trigger checkout, and transfer qualified prospects to sales.
Sales & conversion - 2
AI Product Recommendation Agent
Ask about budget, category, features, size, color, or other requirements. Call a product API, return options with images, save preferences, and trigger a purchase flow.
Catalog & commerce - 3
AI Lead Qualification Agent
Qualify prospects through a natural conversation instead of a long form. Ask questions one by one, save answers, identify valuable leads, assign labels, start sequences, and hand off to sales.
Lead gen - 4
AI Customer Support Agent
Answer common questions from support knowledge, save issue details, trigger troubleshooting flows, call support APIs, create tickets, or assign the right support team.
Support - 5
AI Order Tracking Agent
Ask for an order number, save it, call your order-status API, explain delivery status, and escalate delays to a human representative.
Fulfillment - 6
AI Appointment Booking Agent
Capture service, date, time, and location. Save booking details, check availability via API, trigger an appointment flow, confirm, and start a reminder sequence.
Scheduling - 7
AI Receptionist Agent
Welcome customers, identify what they need, and route to sales, support, billing, order tracking, booking, or a human—before a specialist takes over.
Front desk
Use AI Agents Across Your Customer Channels
Create intelligent customer experiences across supported BotSailor channels—and manage AI conversations and human handovers in the same ecosystem.
Sales, support, and order updates on the channel customers already use.
Qualify leads from ads and page messages with specialized agents.
Turn DMs and comment interest into agent-driven conversations.
Automate group and DM support with role-specific agents.
Convert visitors with the same multi-agent system used on messaging apps.
BotSailor unifies AI Agents and human teams across every connected channel.
See Multiple AI Agents Working Together
Watch a complete customer journey: product recommendation, API lookup, labels and sequences, order status, support escalation, and human handover—all in one conversation.
From One AI Assistant to a Complete AI Team
BotSailor AI has evolved from a knowledge-based assistant into a prompt-powered multi-agent automation system.
Previous BotSailor AI
- One general AI assistant
- Mainly answered from knowledge
- One role for every conversation
- General instructions
- Limited task execution
- One knowledge setup
- Limited routing
- Mainly conversational
New BotSailor AI Agents
- Multiple specialized AI agents
- Responds and executes actions
- Separate roles for sales, support, orders, and more
- Dedicated prompt for every agent
- Labels, sequences, fields, flows, APIs, images, and assignment
- Agent-specific knowledge campaigns
- Automatic routing between active agents
- Conversational and action-oriented
Why Choose BotSailor AI Agents?
Multiple Specialized Agents
Create focused agents for different stages of sales, service, and customer support.
Prompt-Controlled Automation
Define the agent’s role, conditions, rules, and exact actions using natural-language instructions.
Real Action Execution
Let agents update customer data, trigger automations, call APIs, and assign conversations.
Flexible Agent Routing
Automatically select the right agent as the customer’s needs change.
Knowledge and Context
Give every agent the information and conversation context it needs to respond effectively.
Human Collaboration
Allow AI to handle repetitive work while your team manages important or complex cases.
Omnichannel Availability
Use the same AI Agent system across messaging and website communication channels.
AI Agents FAQ
Multi-agent setup, routing, prompts, actions, APIs, flows, and human handover—answered clearly.
A BotSailor AI Agent is a conversational agent with its own role, system prompt, knowledge campaign, routing instructions, and available actions. It can communicate with customers and execute configured business tasks.
Yes. You can create multiple specialized agents and activate the agents required for the selected bot.
You define routing rules that describe which types of customer messages should be assigned to each agent. BotSailor uses these rules and the customer’s message to choose the appropriate active agent.
Actions are added directly inside the System Prompt using BotSailor’s action format: ##action_name## : selected_value. Type ## in the prompt editor to autocomplete available actions and select the required label, sequence, custom field, API, flow, team, or member.
Yes. The agent can call a configured HTTP API when the conditions defined in its system prompt are met.
Yes. Agents can trigger configured BotSailor bot flows or postbacks.
Yes. The agent can save customer responses into selected custom fields.
Yes. Agents can add or remove labels and assign or remove sequences according to the system prompt.
Yes. It can assign the conversation to a configured human agent, member, team, or role.
Yes. Each agent can be connected to the knowledge campaign appropriate for its responsibility.
No. AI Agents can work with your existing flows and trigger them whenever a structured automation process is needed.
Talk to an AI Agents expert
Prompt design, agent routing, or action setup—we can help you build your first AI team.
Contact UsBuild Your AI Team With BotSailor
Create specialized AI Agents that understand customer needs, use your business knowledge, collaborate across the customer journey, and execute real actions. Move beyond a chatbot that only answers questions.