Hello! Chatbot Marketers,
Nowadays, buying and selling goods through Online Business Platforms is increasing rapidly. Digital Marketing Analysts think that to earn more profits, you have to engage more customers and sell more. However, without analyzing and automating marketing efforts, it is a bit tough to achieve marketing goals and improve customer engagement. So, if you want to automate your marketing efforts and improve your customer engagement, even if you feel the hassle of sending personalized recommendations to users or continuing to follow up with them; this content must help you more.
In this blog, I’ll discuss sending Sequence Messages campaigns on WhatsApp using the BotSailor Chatbot tool(powered by Xerone IT). Actually, the Sequence Message Campaign is a great option for enhancing marketing strategies and customer interactions. BotSailor is a powerful, user-friendly, and easy-to-use tool to help you achieve your chatbot marketing goals on WhatsApp and Telegram platforms.
What is a Sequence Message?
Sequence Message is a built-in feature in the chatbot platform that allows users to create and customize sequences of messages or actions for chatbots on messaging platforms. This feature is designed to elevate the quality of interactions between chatbots and users by enabling the automation of a sequence of responses or actions, triggered by subscribers’ inputs or predefined triggers.
For example, a business could use Sequence Message to create a welcome sequence for new subscribers, which would automatically send a series of messages introducing the chatbot and its features, and inviting the subscriber to ask questions or learn more. Or, a business could use Sequence Message to create a customer support sequence, which would provide automated assistance to customers with common questions or issues.
Sequence Messages can be used to create a variety of different sequences, including:
- Welcome Sequences: Welcome new subscribers with a personalized sequence of messages.
- Customer Support Sequences: Provide customer support with a sequence of messages that answer common questions and resolve issues.
- Lead Nurturing Sequences: Nurture leads with a sequence of messages that educate them about your products or services and encourage them to sign up for a free trial or make a purchase.
- Sales Sequences: Using it, you can increase your sales and track your customer activities to improve marketing strategies.
- Onboarding Sequences: Onboard new users with a sequence of messages that explain how to use your product or service and get the most out of it.
- Promotional Sequences: Promote new products or services with a sequence of messages that highlight their benefits and encourage users to learn more.
- Educational Sequences, etc.
What's the Sequence Message Campaign of BotSailor?
BotSailor Sequence Message Campaign feature allows you to create and manage sequences of messages that are sent to both active and inactive users at specific intervals. These sequences can be used to nurture leads, improve customer engagement, and automate marketing tasks. With this feature, you can also track the performance of your sequence message campaigns to see which ones are most effective. This can help you to improve the quality of interactions between chatbots and users by providing timely and contextually relevant responses.
You can create more complex sequences that include multiple messages, actions, and triggers. For example, you could create a sequence that nurtures leads by sending them a series of educational messages over some time. Or, you could create a sequence that automatically provides customer support to users who have abandoned their shopping carts.
Why do you need BotSailor Sequence?
The "New Sequence" feature in BotSailor chatbots allows you to create and customize automated sequences of messages or actions. This can help you to improve the quality of interactions between chatbots and users by providing timely and contextually relevant responses. This feature is a powerful tool that can help you create more intelligent and user-friendly chatbots. It can improve your customer interactions!
BotSailor's Sequence feature allows you to create and automate a series of messages and actions for your chatbot. So, Sequence Message is a powerful that can help businesses to automate their chatbot interactions and improve the overall customer experience.
Here are some ideas for why you can use the New Sequence feature in BotSailor chatbots:
- Set up a series of messages to be delivered at specific time intervals, ensuring timely and relevant communication.
- Optimize engagement through personalized messaging, Craft content, timing, and audience per message for effectiveness.
- Collect feedback from users and use it to improve your chatbot.
- Effortlessly engage your audience with a Sequence Message Campaign.
- Provide a series of helpful tips to users who are having trouble with a particular task.
- Automate customer support tasks, such as answering frequently asked questions and resolving simple issues.
- Customize sequences for campaign goals and choose preferred scheduling.
- Send personalized recommendations to users based on their past interactions with your chatbot.
Whether it’s delivering valuable content, nurturing leads, or guiding users through a process, this campaign type lets you create a seamless and automated journey that keeps your audience informed and engaged.
Here are some of the benefits of using Sequence Message:
- Improved Customer Experience: Sequence Messages can help to improve the customer experience by providing automated assistance, answering common questions, and sending personalized messages.
- Increased Efficiency: Sequence Messages can help businesses to automate repetitive tasks, freeing up their team to focus on more strategic initiatives.
- Better Results: Sequence Messages can help businesses to improve their results by increasing lead generation, sales, and customer satisfaction.
- Nurture Leads: Sequence message campaigns can be used to nurture leads and move them through your sales funnel. By sending automated messages at specific intervals, you can keep your brand top-of-mind and encourage potential customers to take the next step.
- Improve Customer Engagement: Sequence message campaigns can also be used to improve customer engagement. By sending personalized and timely messages, you can keep your customers engaged with your brand and encourage them to return for more.
- Automate Marketing Tasks: Sequence message campaigns can be used to automate marketing tasks, such as sending welcome messages, follow-ups, and promotional offers. This can free up your time to focus on more strategic initiatives.
- Easy to Use: Sequence message campaigns are easy to create and manage.
- Trackable: You can track the performance of your sequence message campaigns to see which ones are most effective.
- Affordable: Sequence message campaigns are an affordable way to reach your audience.
If you are looking for a way to improve your chatbot interactions and automate your customer service, Sequence Message is a valuable feature to consider.
How to Configure and Campaign BotSailor Sequence Message?
Configuring and creating a sequence message campaign in BotSailor involves several steps, including defining the sequence name, setting time parameters, and adding messages and delay durations. First, I tell you briefly to memorize the five steps only-> (i) Create a New Sequence, (ii) Define Sequence Name and Time Parameters, (iii) Add Sequence Messages and Delays, (iv) Save and Activate the Sequence, and (v) Monitoring and Analytics.
However, I am now writing a detailed guideline about it:
- Begin by double-clicking on the "Start-Bot-Flow" or any “Button” component.
- Select the "Subscribe to Sequence" option and create a new sequence.
- Save your changes.
- Double-click on "New Sequence Campaigns" and specify a name for the Sequence Campaign.
- Select the "Schedule Message Within 24-Hours Window" radio button or the "Schedule Message for Daily Sequence" radio button, depending on when you want the sequence to begin.
- If you selected the "Schedule Message for Daily Sequence" radio button, specify the preferred delivery time for messages scheduled outside the 24-hour window.
- Select the time zone from the "Time Zone" field.
- Double-click on the "Send Message After" component and specify how long after the previous message should the next message be sent.
- Connect the message components that should be sent to the "Send Message After" component.
Moreover, when sending daily messages in a sequence on WhatsApp, you must use pre-approved message templates. You can include multiple sequences within a single "Flow Builder" by utilizing the designated button. Setting up additional sequences follows a similar process to the one described above.
Here are some more tips for using the Sequence feature:
- Keep your sequences concise and to the point. People have short attention spans, so you don't want to overwhelm them with too many messages.
- Personalize your sequences whenever possible. This will help to make your chatbot more engaging and increase the chances of users completing the sequence.
- Use triggers to start your sequences at the right time. For example, you could start a welcome sequence when a user subscribes to your bot, or you could start a customer support sequence when a user reports a problem.
- Test your sequences thoroughly before deploying them. Make sure that all of the messages and actions are working correctly, and that the sequence is flowing as expected.
However, the Sequence feature is a powerful tool that can help you automate your chatbot interactions and improve the overall user experience. With a little creativity, you can use sequences to achieve a wide range of goals. For more details, you may read our Documentation or Youtube Video.
I hope this content will be helpful for you. Best of luck. Goodbye.
