Sequence Use Case – 2: Promotional Campaign

🧩 Introduction

Keeping your audience engaged over time is key to better retention and higher conversion. BotSailor’s Sequence Campaigns allow you to automate well-timed promotional messages across days, weeks, or even months.

This use case demonstrates how to build a long-term promotional campaign with automated WhatsApp messages sent on Day 3, Day 7, Day 15, and Day 30 after a user subscribes.

📢 Use Case: Long-Term Promotional Drip Campaign

🎯 Objective:

Nurture your subscribers by sending spaced-out promotions, re-engagement offers, and product highlights using BotSailor's Sequence Builder.

🧱 Step-by-Step Campaign Flow

🔹 1. Flow Entry via Keyword or Button

A user can trigger the flow using a keyword like promo2025 or through a bot menu button.

• Block Used: Start Bot Flow
• Trigger Example: promo2025

🔹 2. Welcome Message

Greet the user and give them a reason to subscribe to your promotional sequence.

• Block Used: Generic Template + Subscribe Button

🔹 3. Subscription to Promotional Sequence

Upon clicking “Subscribe,” the user is added to the sequence campaign titled, for example, “Promo Follow-Up 2025.”

• Block Used: Button (Subscribe)
• Block Used: Add a text element (Thanks for subscribing !)
• Sequence Name: Promo Follow-Up 2025
  • Time Settings: Starting Time (00:00), Closing Time (24:00)
  • Timezone: e.g., Asia/Dhaka
  • Message Tag: Choose a relevant one like ACCOUNT_UPDATE

🔹 4. Scheduled Promotional Messages

📆 Day 3:

• Message:
  “Make your chatbot smart and faster with AI training”
  
  
• Button: View Products
  
  

📆 Day 7:

• Message:
  “Revolutionize your chatbot marketing strategy ”
  
  
• Button: Read Blogs
  
  

📆 Day 15:

• Message:
  “Check out our newest update on addressing the broadcasting issue.”
  
  
• Button: Know More
  
  

📆 Day 30:

• Message:
  “Check out our click-to-whatsapp ads feature”
  
  
• CTA Button: Learn More
  
  

🔁 Why This Use Case Works

• Spaced Promotion: Avoids overwhelming users with daily messages.
• Lifecycle Engagement: Targets users at different stages of interest.
• Auto Retargeting: No manual effort needed after initial opt-in.
• Brand Recall: Reinforces your product regularly without spamming.

✅ Ideal For:

• Ecommerce brands
• Digital course creators
• Loyalty reward campaigns
• Lead nurturing funnels
• Re-marketing campaigns

🧠 FAQs

🔹 Can I change the message intervals?

Yes, you can schedule messages at any interval—hourly, daily, weekly, or monthly.

🔹 Will users receive messages if they block the bot?

No. WhatsApp prevents sending messages to blocked users. Use delivery reports to monitor engagement.

🔹 Can I stop the sequence for users who already purchased?

Yes. Use conditional flows or tags to unsubscribe users from the sequence when they complete a purchase.

🔹Is there a limit to how many messages I can send in a sequence?

BotSailor allows you to add as many steps as you need, subject to your WhatsApp Business messaging limits.

🔹 Can I customize the message based on user behavior?

Yes! You can use tags, conditional logic, or previous answers to send personalized content in sequences.

🏁 Conclusion

With BotSailor’s Promotional Sequence Campaign, you can effortlessly deliver offers and updates across 30 days without manual follow-up. This use case is perfect for turning one-time visitors into loyal buyers through timed, targeted messaging that feels personal and relevant.

👉 Pro Tip: Combine sequence campaigns with dynamic product displays or catalog links to maximize click-throughs!