#2680-Upcoming Pricing Model Update for 2027

As BotSailor continues to grow, we are updating our pricing structure to make it fairer, simpler, and better aligned with actual platform usage.

Our goal is to create a pricing model where small businesses and resellers can start affordably, while pricing scales fairly as their business and platform usage grow.

Premium packages will be simplified with clearer pricing, feature access, AI usage, subscriber limits, and team capacity.

More details about the new Premium packages will be announced separately.

White Label pricing will also be simplified significantly.

We plan to remove:

--Fixed user-based White Label packages

--Message Credit-based pricing for White Label

Instead, White Label will move to a single Pay-Per-Use model based mainly on actual active business usage.

The primary factors will be:

--Active paid customer accounts

--Subscribers belonging in reseller accounts

Free accounts, Trial accounts, and Expired accounts will not be counted as billable active accounts.

A reasonable subscriber allowance will also be included before subscriber-based usage pricing applies.

Under the new White Label model, we plan to remove BotSailor Message Credit billing.

There will be no BotSailor per-message charge or standard message-sending limitation. Resellers will be able to focus on growing customer communication without having to continuously purchase Message Credit packages.

AI usage will remain separate because AI has its own consumption cost.

The current pricing structure can result in significant differences between customers with very different levels of platform usage.

The new model is intended to provide:

Fair pricing for smaller businesses → predictable scaling for growing businesses → sustainable pricing for high-volume platform usage.

It will also make White Label pricing easier to understand by removing multiple user packages and Message Credit packages.

We are still finalizing the exact pricing, included thresholds, billing rules, transition period, and effective date.

These details will be announced well before the new pricing takes effect.

Update 05.09.207

Pricing :

Active Paid Accounts

• Minimum billable accounts: 50
• Price per active paid account: $2.25/month
• Minimum monthly account charge: $112.50
• Free, Trial, and Expired accounts are not charged as active accounts

Subscribers

• First 1,000,000 subscribers included
• Above 1M: $0.0005 per subscriber/month
• Subscriber usage is calculated from all customer accounts under your White Label

Message Credits

• Message Credit billing will be removed
• No separate BotSailor Message Credit purchase will be required under the new model

AI Usage

• AI usage will continue to be billed separately

Example

If you have 100 active paid accounts and 1.5M total subscribers:

Active accounts: 100 × $2.25 = $225

Additional subscribers: 500,000 × $0.0005 = $250

Total monthly White Label bill = $475



Effective Date

For our existing White Label customers, the new pricing model will take effect from January 2027.

The goal of this change is to make White Label pricing fair, simpler, predictable, and scalable while removing the complexity of fixed user packages and Message Credit billing.

Konok,

CEO, BotSailor Limited.

I appreciate the effort to simplify the White Label pricing, but I believe the minimum billable 50 active paid accounts could be a significant issue for small resellers.

For resellers with only 5–10 active customers, paying $112.50/month means an additional fixed cost even though their actual platform usage is much lower.

The new model is supposed to make pricing fair and scalable based on actual usage. In my opinion, applying a minimum of 50 accounts works against that goal for small resellers.

It would be much fairer to charge based on the actual number of active paid accounts, without a 50-account minimum, or at least have a much lower minimum for small resellers.

This would make it easier for new resellers to start, grow gradually, and remain profitable while building their customer base.

I really appreciate the update to the White Label pricing model. Reducing the minimum billable active paid accounts from 50 to 20 is definitely a positive change and makes the pricing more reasonable for smaller resellers.

We were hoping that the subscriber limit would remain as it was, but I understand that pricing and limits need to be balanced from the company’s perspective.

Overall, if the management team believes that the new structure and the 500,000 subscriber limit are fair and sustainable, then I’m completely fine with it.

Thank you again for listening to the feedback and making an adjustment. I appreciate the effort to make the pricing more flexible and reseller-friendly.

Thanks for your suggestion and support to BotSailor.

We have reduced the minimum user accounts charge to 20 accounts.

And though you are seeing the initial subscriber limit 500K, but the subscribers price also reduced to .0004 from .0005.

So overall it reduces the price for big customers too.

Thanks