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Built on Meta's Messenger API

Turn Facebook comments and messages into orders, on autopilot.

It's 11:47 pm and someone comments "Price?" on your boosted post. BotSailor replies in seconds, answers their questions with AI, and follows up until they buy. You wake up to conversations ready to close.

No coding. Set up in minutes with ready-made templates.

Comment: "Price?"
AI Agent replied in seconds
MESSENGER · BotSailor Store
Hi! Saw your post. What's the price of the Air Runner?
Hey Jane! It's $42 and ships worldwide. Want me to send the link?
Yes please
Here you go. Tap Buy Now to order right here in chat.
Air Runner Pro
$42.00
Buy Now
Built on Meta's Messenger APIAI Agents includedNo coding neededFree trial available

Every "Price?" you answer late is a sale you hand to a competitor.

You pay for the click, the comment and the message. Then the reply takes three hours. Here is where Facebook sales quietly leak.

The 11:47 pm comment

A buyer is ready right now. By morning they have already ordered from the page that replied first.

The question you answered 50 times

Price, size, delivery, opening hours. Your best people spend the day typing the same replies.

The lead who said "maybe later"

Many buyers don't say yes to the first message. Without a follow-up, later becomes never.

The team on one login

Two people answer the same customer, and the hot lead gets buried under small talk.

Five things that quietly run your Facebook sales

An AI team that talks to buyers, broadcasts that bring them back, posts that attract them, comment automation that catches every one, and an inbox that turns chats into customers.

1 · AI Agents

Hire an AI team that never takes a day off.

Give each job its own agent: one answers product questions, one handles support, one qualifies leads. Every message goes to the right agent from the first reply, and your team steps in the moment a human is needed.

  • Understands real, messy questions, not just keywords
  • Shows its name in the chat, so your team sees who replied
  • Pause the AI on any conversation and take over in one click
  • The same agents work on WhatsApp, Instagram, Telegram and your website

Meet the Sales Agent, Support Agent and Lead Qualification Agent, or explore all AI Agents.

Are visa fees included in the Bali package? And breakfast?
Support Agent: Yes, both are included! Want the full itinerary?
Can I pay a deposit today?
Handoff to Sarah: high-value lead
2 · Broadcasting

Reach customers after 24 hours, with their permission.

Messenger normally lets you message people only within 24 hours of their last reply. With Meta's opt-in follow-up messages, customers tap Allow for a topic they like, such as weekly offers, restocks or event reminders. You can then send updates to the people who opted in, within Meta's rules. Availability and pricing depend on your region.

  1. 1Ask. Add an opt-in button to your chat flow and choose the topic and how often you will message (daily, weekly or monthly).
  2. 2They allow. The customer taps Allow and is added to your subscriber list for that topic.
  3. 3You broadcast. Write your message, pick the audience and send now or schedule it.
  4. 4You learn. See how many were targeted, delivered and opened.
  • Only people who said yes get your messages, and opt-outs are handled for you
  • Narrow your audience by label, gender, time zone or language
  • Personalize each message with the customer's name
  • Run separate topics, like Flash Sales and Weekly Tips, side by side

What is Facebook RCN broadcasting? · Step-by-step guide

MESSENGER OPT-INExample
Want our weekly offers, Jane? You can stop anytime.
Allow
BROADCAST REPORTCompleted
Weekend Flash Sale
Targeted
1,200
Delivered
1,150
Opened
640
3 · Facebook & Instagram Poster

Post once. Show up on Facebook and Instagram.

Plan your content ahead and let BotSailor publish it for you, from the same place where you answer customers. Posts bring people in, and your AI Agent and comment automation turn them into buyers.

  • Multimedia Post: text, link, image or video, shared automatically
  • CTA Post: a post with a Call to Action button
  • Carousel or Video Post: show more of your products in one swipe
  • Schedule and share across Facebook and Instagram together
FACEBOOK & INSTAGRAM POSTER
Multimedia Post
Text, link, image or video
Open →
CTA Post
Post with a Call to Action
Open →
Carousel/Video Post
Show more in one swipe
Open →
4 · Comment Automation

Every comment is a buyer knocking. Open the door in seconds.

The moment someone comments on a post with comment automation turned on, BotSailor replies publicly, which keeps your post lively, and sends a private Messenger message with the answer. You reach buyers at the exact moment they are interested. Boost that post as an ad, and the same automation keeps working on every comment it gets.

  • Reply to all comments on your page, or choose specific posts
  • Auto-comment and auto-reply working together
  • Keep your comment section clean from spam and trolls
  • See how many responses and comments were sent in the campaign report

Learn more: introduction to comment automation, full page reply, auto-comment on posts.

Jane Doe
Price? 👀
BotSailor: Check your Messenger! We just sent you the link and an offer.
Hey Jane! Here is the product you asked about.
5 · Shared Inbox

Turn chats into customers, not just replies.

Most inboxes only show messages. BotSailor shows you who is ready to buy, who needs a nudge, and what to say next. Your team nurtures every lead and qualifies it while the chat is still open.

Know the customer before you type. See their country, language, last seen and where they came from, plus a live countdown of how long you can reply freely.
Qualify leads as you chat. Set the pipeline stage, deal value and a Cold, Warm or Hot score without leaving the conversation. The AI Assistant reads the chat and tells you their intent, mood and best next step.
Nurture on autopilot. Set a follow-up for 1 hour or 1 day, add a reason and a note, and add the customer to a message sequence. Nobody falls through the cracks.
Close faster as a team. Assign chats, leave private notes, use canned replies with "/", translate in one click, and pause the bot when a human should step in.

See the Shared Inbox

RINA · FACEBOOKHOT LEAD
I want 20 units. Can you do a discount?
AI Assistant: intent is ready to buy. Next step: send a quote.
Stage
Negotiation
Deal value
$840
Follow-up
Tomorrow 10:00
Great news, Rina! I'll send the quote now.

What changes when every buyer gets an instant answer

The same ads. The same page. Help more of the people you pay for become customers.

Get more from every boosted post

Reply to comments on your boosted posts instantly and message people while they are still interested. So fewer of your ad clicks go to waste.

Look active, stay visible

Quick replies keep your page lively, and customers notice a brand that answers.

Free your team from repeat questions

"Are you open?" and "How much?" get answered instantly, so your people focus on real conversations.

Sell without sending people away

Customers browse products, ask questions and order inside Messenger. Fewer steps means fewer lost sales.

Keep every lead in the loop

Follow up at the right time and bring quiet leads back, within Meta's rules.

Real people when Meta changes things

When something updates, you talk to BotSailor's team, not a help-center maze.

And everything else you need, already built in

No add-ons to hunt for. Every tool below is inside your BotSailor Facebook page.

Keyword Replies

Answer common questions instantly when customers type words like "price" or "hours".

Follow-up Sequences

Set timed messages that bring quiet leads back, even after the 24-hour window. How sequences work

Utility Templates

Send important updates, like order and booking news, even after the 24-hour window.

Quick Actions and Postbacks

Add buttons and quick replies so customers tap instead of type, and take the next step faster.

Outbound Actions

Let a chat trigger things for you: send data to your tools, tag the customer or start the next step.

Collect Customer Details

Ask one question at a time and save names, phones and emails. See User Input Flow

Greeting and Menu

Welcome new people with Get Started settings, a Persistent Menu and an Engagement Widget for your site.

Opt-in Follow-ups

Customers tap Allow for a topic they like, then you can send them offers and news where Meta supports it.

Your Tools, Connected

Send leads to Google Sheets, connect any app with HTTP API or JSON connector, and visually build journeys in the Visual Flow Builder.

Sell Inside the Chat

Customers browse products and order without leaving Messenger.

Auto-Clean Comments

Hide spam links and offensive comments the second they appear.

Human Handoff

Pause the bot and take over the moment a customer needs a real person.

See how businesses like yours win

Real journeys, from the first tap to a happy customer.

Online stores

Boosted posts that turn into sales conversations

  1. 1A shopper comments "Price?" on your boosted post.
  2. 2They get a public reply and the product link in Messenger.
  3. 3The AI Agent answers their return-policy question.
  4. 4They tap Buy Now inside the chat.
Restaurants

Cravings turned into orders

  1. 1Someone taps Send Message on your lunch special.
  2. 2A menu appears with today's dishes.
  3. 3They ask about gluten-free options and get an instant answer.
  4. 4They place a pickup or delivery order in chat.
Travel

Dream trips, booked

  1. 1Someone comments "Details please" on your boosted Bali post.
  2. 2They receive the itinerary and price in Messenger.
  3. 3The AI answers visa and meal questions.
  4. 4They pay a deposit or book a call with your agent.
Local services and agencies

Qualified leads, booked slots

  1. 1A customer messages your page.
  2. 2The bot asks a few questions about budget and needs.
  3. 3They pick a free slot offered by the bot.
  4. 4The contact lands in your CRM or Google Sheet.

Your page with and without BotSailor

Default page inbox

  • Rigid auto-replies that frustrate customers
  • One shared login, overlapping replies
  • Comments on boosted posts go unanswered
  • No lead score, no follow-up reminders
  • Leads vanish after 24 hours

With BotSailor

  • AI Agents that understand real questions
  • Each team member has their own inbox view
  • Every comment gets a reply and a private message
  • CRM stages, lead score and scheduled follow-ups
  • Sequences and opt-in follow-ups bring leads back

One smooth path from first comment to repeat customer

1

They comment. A public reply and a private message go out right away.

2

They shop in chat. Swipe products and tap Buy Now without leaving Facebook.

3

AI keeps talking. It answers questions and politely collects contact details.

4

Details saved. Emails and phones land in your Google Sheets or CRM.

5

Humans step in. Big deals go to your Shared Inbox for a personal touch.

6

They come back. Send news and offers to people who opted in.

Live in three simple steps

1

Connect your page

Link your Facebook page in a few clicks.

2

Pick a template or an AI Agent

Start from a ready-made template, then give your agent its instructions in plain words.

3

Go live

Comments and messages are answered from the very next customer.

Will it sound robotic?

No. AI Agents understand natural questions and can answer like a helpful team member.

Is it safe for my page?

BotSailor is built on Meta's Messenger API and designed to work within Meta's messaging rules. You can only message people who contacted you or opted in.

Do I need a developer?

No. You build everything visually, with no code.

What if a person is needed?

The chat moves to your Shared Inbox, with full context for your team.

Works with the tools you already use

Connect your store, your spreadsheets and your favorite apps in a few clicks. No developer needed.

ShopifyWooCommerceGoogle SheetsZapierMaken8nMailchimpTwilioWebhooks

Developer? Use our open API and webhooks for a fully custom setup.

Made for every kind of business

Also on WhatsApp, Instagram and Telegram.

Facebook Automation FAQ

Messenger automation, comment replies, broadcasts and Meta rules, answered in plain language.

Talk to an expert
Can you automate Facebook Messenger?

Yes. Tools like BotSailor connect to your Facebook page through Meta's Messenger API to answer inquiries around the clock. You can reply to comments automatically, capture leads and guide customers toward an order, all inside Messenger.

How does Facebook automation work?

You link your Facebook page, then build a visual workflow or set up an AI Agent. When someone comments on a post with automation turned on (including a boosted post), or sends a message, BotSailor replies with the right answer, product carousel or checkout link.

How to generate automated messages?

Use the drag-and-drop builder to map out conversation paths with no code. Choose your triggers, write your replies, and BotSailor handles the incoming comments and messages for you.

How to send 1000 messages at once in Messenger?

Messenger is built for conversations, so you can message people who have contacted you or opted in. Meta's rules for promotional messages outside the 24-hour window have changed and vary by region, so check Meta's current Messenger Platform policies before sending to many people.

Does Messenger have a limit?

Yes. For standard conversations, Meta allows free-form replies within 24 hours of a person's last message. After that, you can only send what Meta permits, such as approved utility templates or opt-in follow-ups where they are available in your region.

Why is Facebook Messenger sending automated messages?

These usually come from Meta's default Business Suite auto-replies, which are rigid. An AI Agent in a tool like BotSailor can understand natural questions and answer them using the instructions and information you give it.

Why would someone use Facebook Messenger instead of texting?

Messenger lets you offer product carousels, buttons and quick replies that plain SMS does not support, and customers can reply in an app they already use. That can make buying simpler for them.

What's better, WhatsApp or Messenger?

It depends on where your audience already spends time. WhatsApp is popular for direct, personal conversations, while Messenger works well for leads who come from Facebook posts, boosted posts and comments. BotSailor works on both, plus Instagram and Telegram.

Tonight, someone will comment "Price?" on your boosted post. Be there.

Connect your Facebook page, switch on your AI Agent and let BotSailor answer every comment and message. From $14.9940% OFF$8.99/month.