What is Facebook RCN Broadcasting?

Facebook RCN Broadcasting is a powerful feature in BotSailor that allows businesses to send highly personalized and timely messages to their Facebook Messenger subscribers using the RCN (Recurring Notification) permission model.

With Facebook’s standard messaging window restrictions (24-hour rule), businesses often struggle to re-engage users after 24 hours of inactivity. RCN Broadcasting solves this by enabling you to continue sending messages beyond the 24-hour limit — legally and compliantly — with user consent.

In this guide, we’ll explore what Facebook RCN Broadcasting is, why it’s important, how it works inside BotSailor, and how you can use it to drive engagement and sales effectively.

What is Facebook RCN (Recurring Notification)?

RCN (Recurring Notification) is a Messenger policy that allows you to request permission from users to send them multiple proactive messages over a defined period — such as daily, weekly, or monthly.

When a user accepts a recurring notification request, you are allowed to send them updates even after the 24-hour standard messaging window closes. However, you must specify the notification topic, frequency, and respect user opt-outs at any time.

Why is RCN Broadcasting Important?

Extended Reach: Reconnect with users beyond the 24-hour window.
Higher Engagement: Deliver timely updates like offers, reminders, product news, and alerts.
Compliance: Stay aligned with Facebook’s Messenger Platform policies without risking page restrictions.
Boost Revenue: Perfect for retargeting campaigns, promotions, and loyalty programs.
Automation: Set up broadcasts without needing to manually message users one-by-one.

How Facebook RCN Broadcasting Works in BotSailor

BotSailor makes using RCN Broadcasting easy with its intuitive interface. Here’s the process:

Request Recurring Notification Permission:

Set up a Recurring Notification Request inside your Messenger bot flow using BotSailor’s tools.
Choose the topic (e.g., “Weekly Offers”) and frequency (daily, weekly, or monthly).

User Opt-In:

When a user interacts with your Messenger bot, they are prompted to accept the RCN request.
Once accepted, they are added to your RCN subscriber list for that specific topic.

Create RCN Broadcast:

Go to Messenger Broadcasting → RCN Broadcasting inside BotSailor.
Select your Facebook Page, choose the RCN Topic, and craft your message.
Schedule or immediately send your broadcast to users who have opted-in.

Track and Manage:

Monitor broadcast performance with BotSailor’s analytics.
View open rates, click rates, and opt-out behavior easily.

Key Features of Facebook RCN Broadcasting in BotSailor

Multi-topic RCN Management: Manage different topics and user lists separately.
Smart Segmentation: Filter users based on topics, engagement, and preferences.
Scheduling: Schedule RCN broadcasts for future dates and times.
Personalization: Use dynamic variables like usernames to personalize every message.
Compliance Handling: Automatically manage opt-outs and expiration of RCN permissions.

Best Use Cases for RCN Broadcasting

E-commerce Promotions: Send weekly offers, special discounts, or product restocks.
Event Reminders: Update attendees about webinars, live sessions, or product launches.
Content Updates: Share blog posts, newsletters, or new videos with your audience.
Loyalty Programs: Engage loyal customers with exclusive deals and rewards.

Important Things to Keep in Mind

You must get an explicit opt-in for every recurring notification topic you want to broadcast.
RCN permissions expire after the selected period (e.g., after 6 months for weekly notifications).
Users can opt-out anytime, and BotSailor automatically respects these settings.
Avoid spammy content — Facebook still monitors messaging quality and user feedback.

Facebook RCN Broadcasting inside BotSailor is a game-changer for Messenger marketing. It unlocks new possibilities for customer engagement, allowing you to build deeper relationships without worrying about the 24-hour rule.

Start using RCN Broadcasting today with BotSailor and experience a smarter, more compliant way to stay connected with your audience — and drive more conversions effortlessly.

📌 Frequently Asked Questions (FAQs)

What is Facebook RCN Broadcasting and how does it help businesses on Messenger?

Facebook RCN (Recurring Notification) Broadcasting, as implemented in BotSailor, is a feature that allows businesses to send personalized and timely messages to their Facebook Messenger subscribers beyond the standard 24-hour messaging window. By obtaining user consent for specific notification topics (like weekly offers or event reminders), businesses can legally and compliantly re-engage their audience with relevant updates, promotions, and information, leading to higher engagement and potential sales.

Why is using Facebook RCN Broadcasting important for my Messenger marketing strategy?

Implementing Facebook RCN Broadcasting is crucial for extending your reach and increasing engagement on Messenger. It overcomes the limitations of the 24-hour rule, enabling you to deliver timely updates such as offers, reminders, product news, and alerts consistently. This compliant approach, facilitated by BotSailor, helps boost revenue through retargeting and loyalty programs while automating your communication without manual messaging.

How does Facebook RCN Broadcasting work within the BotSailor platform?

BotSailor simplifies Facebook RCN Broadcasting through a user-friendly process. First, you set up a Recurring Notification Request within your Messenger bot flow, specifying the topic and frequency. When users interact, they are prompted to opt-in. Once accepted, you can create RCN broadcasts in BotSailor by selecting your page, the RCN topic, and crafting your message for scheduled or immediate delivery to opted-in users. BotSailor also provides analytics to track performance and manage opt-outs.

What are the key benefits and features of using Facebook RCN Broadcasting in BotSailor?

BotSailor's Facebook RCN Broadcasting offers several key benefits and features, including multi-topic RCN management for organizing different notification categories and user lists. It enables smart segmentation to target users based on topics and engagement, offers scheduling for future broadcasts, allows for personalization using dynamic variables, and automatically handles compliance by managing user opt-outs and the expiration of RCN permissions.

What are some best use cases and important considerations when using Facebook RCN Broadcasting?

Facebook RCN Broadcasting in BotSailor is ideal for e-commerce promotions (weekly offers, restocks), event reminders (webinars, launches), content updates (blog posts, newsletters), and loyalty programs (exclusive deals). It's crucial to obtain explicit user opt-in for each topic, remember that RCN permissions expire, respect user opt-outs promptly, and avoid sending spam content to maintain good messaging quality and user trust.