Currently, each product has an option to assign a label, and once the product is purchased, that label is automatically assigned to the customer.
If we could add a sequence assignment option (similar to labels), it would be extremely useful.
Example
I am selling eBooks (PDF format) and have 100+ eBooks.
For each eBook:
- I can create a bot reply sequence that includes:
- The PDF download link
- Book details or instructions
- This sequence should be sent automatically after successful payment
All these eBooks are created as WhatsApp Catalog products, and each product is mapped to its own bot reply sequence.
As you mentioned, setting up a separate webhook for every eBook and applying conditions based on product name is:
- Very time-consuming
- Risky (product name mismatch issues)
- Not scalable when managing 100+ products
Instead of product-name–based webhook conditions, it would be much better to:
- Assign a bot reply sequence directly to a product, similar to how labels are assigned
- Automatically trigger that sequence when the specific product is purchased
With this approach, we can fully automate:
- Digital product delivery
- eBook sales
- WhatsApp Commerce–based automation
This is just one use case. The same flow can be extended to many other digital products, enabling seamless and scalable automation through WhatsApp Commerce.