WhatsApp Broadcasting List: A guide to WhatsApp Bulk Messaging (2024)

WhatsApp broadcasting is an extremely powerful way by which businesses can connect thousands of customers in an effortless way. Even though individuals tend to use WhatsApp for their personal communications, businesses find it challenging to reach multiple contacts at the same time. For business people, particularly those working in large organizations, it is challenging to reach all the customers in time. WhatsApp broadcasting to the rescue, and they can send critical business messages without effort.

With an impressive 80% message open rate on WhatsApp—ten times higher than emails and SMS—and conversion rates of 45-60%, twenty times more effective than emails, it is clear that the traditional email and SMS marketing are no longer as effective.

Here, in this blog, we will be revealing the secrets of how to leverage WhatsApp Broadcasts for your business success. Keep watching as we explore ways of harnessing the full potential of this powerful communication tool.

What is Broadcast in WhatsApp?

Through the Broadcast feature in WhatsApp, you can send a message that can reach several contacts at once, thus saving time for communication even without group chats. It is applicable for different purposes where people can use it for announcements, business promotions, or even sharing personal updates with close friends. Here are the two methods to send a broadcast:

WhatsApp Business App

But to send broadcast messages, recipients must have your number saved in their contacts. Each broadcast list can include up to 256 people. So how can you send a broadcast message to contacts that didn’t save your phone number?

WhatsApp Cloud API

No worries, BotSailor  has got you covered. BotSailor is an AI chatbot and marketing tool platform for WhatsApp and Telegram that let you send broadcast messages to unlimited people by using WhatsApp Cloud API.

How to make broadcast list on WhatsApp Business App?

Making a broadcast list on WhatsApp is easy and lets you send the same message to a group of recipients without creating a group chat. Here's how to do it on both Android and iPhone:

On Android:

1. Open WhatsApp and tap the Chats tab.
2. Tap the More options button (three dots in the top right corner).
3. Select New broadcast.
4. Search for or scroll through your contacts to find the people you want to add to the list. You can choose as many as 256 contacts.
5. Tap the tick next to each contact you want to add.
6. Tap Create when you're finished adding contacts.
7. You can now name your broadcast list by tapping the pen icon next to the current name.

On iPhone:

1. Open WhatsApp and tap the Chats tab.
2. Tap on “+” icon at top right corner of your screen to go to New Chat
3. Tap on New Broadcast at the end.
4. Search for or scroll through your contacts to find the people you want to add to the list. You can choose as many as 256 contacts.
5. Tap the select button next to each contact you want to add.
6. Tap Create when you're finished adding contacts.
7. You can now name your broadcast list by tapping the title at the top of the list.

How to send broadcast message on WhatsApp Business App?

WhatsApp Business is a good choice for sending broadcast messages to small businesses because it is free to use and easy to set up.

Here’s how you can send broadcast messages in WhatsApp Business:

1. Open the WhatsApp Business app.
2. Tap on "More options" (three dots icon) and select "New Broadcast".
3. Search for or select the contacts you want to add to the broadcast list.
4. Tap the check mark to confirm and create the broadcast list.
5. Type your message and send it.

Difference between a WhatsApp group message and a broadcast message?

The key difference between a WhatsApp group and a broadcast lies in the interaction and visibility of messages: 

1. Purpose and Use Case

Broadcast Message: A broadcast message is meant for one-way communication from the sender to a large number of recipients. It's ideal for announcements, promotions, or updates where the sender doesn't require feedback from the recipients.

2. Recipient Interaction

Broadcast Message: Each recipient gets the message directly, and they do not know who else got it. They can reply to the original sender but will not be able to view other recipients' responses.

3. Visibility of Recipients

Broadcast Message: Recipients don't know who other recipients are, and the message is kept personal from the contacts.

4. Control and Management

Broadcast Message: The sender has full control over the broadcast list, but the message, once sent, cannot be altered or removed for all on the list.

5. Limitations

Group Message: WhatsApp group holds a maximum of 1024 members (at the time of current news).

Broadcast Message: 256 contacts may be in a broadcast list.

6. Notification Behavior

Group Message: All members of the group receive notifications for new messages, which makes for a noisy chat environment.

Broadcast Message: The recipients receive the notifications as if they had received a direct message, which can be less intrusive.

Limitations on WhatsApp Broadcast Messages via WhatsApp Business App.

While there are a lot of benefits to the WhatsApp business app, there are some limitations too. Moreover, if you are a businessman looking to grow your business, you cannot solely rely on WhatsApp Business App. Let's look at the limitations of the WhatsApp Business App:

• Contact Limit: A broadcast list can contain a maximum of 256 contacts.
• Recipient Requirements: Recipients must have the telephone number of the sender saved in their contact list to receive the broadcast message.
• One-Way Communication: Broadcast messages are sent as one-way communication; recipients cannot send a reply to the whole list, and their replies will be seen only by the sender.
  
• No Group Interaction: Unlike group messages, recipients don't know who else received the broadcast message, making it private.
• Message Editing: Once a message is broadcast, it cannot be edited or deleted for everyone who has received the broadcast.
• Content Limitations: There are limitations on the type of content that can be broadcasted, especially with regard to advertising messages. Businesses must comply with WhatsApp's policies to avoid being labeled as spam.
  
• Restricted Analytics: The WhatsApp Business App itself does not allow sophisticated analytics of broadcast messages, and hence it becomes more challenging to measure engagement compared to other marketing interfaces.

So, as you can see, you can’t sustain the WhatsApp Business App when you are growing your business or you already have a medium-sized business. In order to handle your large number of customers, you will need a way to send unlimited broadcasts without any restrictions. That’s where BotSailor comes in handy.

“BotSailor lets you send unlimited WhatsApp Broadcast Message”

Remove All Limitations and Send Unlimited Broadcast Messages from BotSailor: (By using WhatsApp Cloud API)

BotSailor is best for your business because it lets you send unlimited broadcast messages to your customers solving one of the biggest draw backs.

The platform enables sending unlimited broadcast messages to all your customers simultaneously, keeping them updated about new offers and services.

You don’t need to make hundreds of broadcast lists like the WhatsApp Business App in BotSailor because you can select all your customers at once and send the message, saving a lot of hustle and time.

This BotSailor has an impressive analytics dashboard where you can check your subscriber growth data and also broadcast message analytics. Things like “sent message count” and “pending message count” can be easily checked in this analytics dashboard.

Moreover, you can set up AI-Assistant on your WhatsApp account so that your business can run fully automated in your absence. BotSailor lets you build these powerful chatbots that can chat, take orders, and even make transactions all on their own.

Learn more about how to send broadcast messages on BotSailor.

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