
WhatsApp broadcasting is anextremelypowerfulwaybywhichbusinessescanconnectthousands of customersinan effortless way.Eventhoughindividualstendtouse WhatsApp fortheirpersonalcommunications, businessesfinditchallengingto reach multiple contacts atthe same time. For businesspeople, particularlythose workinginlargeorganizations, itischallengingtoreachallthecustomers in time. WhatsApp broadcastingtotherescue,andtheycansendcriticalbusinessmessageswithout effort.
With an impressive 80% message open rate on WhatsApp—ten times higher thanemails and SMS—and conversion ratesof45-60%,twenty times more effective than emails, itisclear thatthetraditional email and SMS marketing arenolongeraseffective.
Here,in this blog, we willberevealingthe secretsof howtoleverageWhatsApp Broadcasts for your business success.Keepwatchingas weexplorewaysofharnessingthefullpotential ofthis powerful communication tool.
What is Broadcast in WhatsApp?
Through the Broadcast feature in WhatsApp, you can send a message that can reach several contacts at once, thus saving time for communication even without group chats. It is applicable for different purposes where people can use it for announcements, business promotions, or even sharing personal updates with close friends.Here are the two methods to send a broadcast:
WhatsApp Business App
But to send broadcast messages, recipients must have your number saved in their contacts. Each broadcast list can include up to 256 people. So how can you send a broadcast message to contacts that didn’t save your phone number?
WhatsApp Cloud API
No worries,BotSailorhas got you covered. BotSailor is an AI chatbot and marketing tool platform for WhatsApp and Telegram that let you send broadcast messages to unlimited people by usingWhatsApp Cloud API.
How to make broadcast list on WhatsApp Business App?
Making a broadcast list on WhatsApp is easy and lets you send the same message to a group of recipients without creating a group chat. Here's how to do it on both Android and iPhone:
On Android:
On iPhone:
How to send broadcast message on WhatsApp Business App?
WhatsApp Business is a good choice for sending broadcast messages to small businesses because it is free to use and easy to set up.
Here’s how you can send broadcast messages in WhatsApp Business:
Difference between a WhatsApp group message and a broadcast message?
The key difference between a WhatsApp group and a broadcast lies in the interaction and visibility of messages:
Broadcast Message:A broadcast message ismeantforone-way communication from the sender toalarge number ofrecipients. It's ideal for announcements, promotions, or updates where the sender doesn't require feedback from the recipients.
Broadcast Message:Eachrecipientgetsthe messagedirectly, and theydonotknowwho elsegotit. They can reply to theoriginalsenderbutwill not beabletoviewother recipients' responses.
Broadcast Message:Recipientsdon'tknow whootherrecipientsare, andthe messageiskeptpersonalfromthe contacts.
While there are a lot of benefits to the WhatsApp business app, there are some limitations too. Moreover, if you are a businessman looking to grow your business, you cannot solely rely on WhatsApp Business App. Let's look at the limitations of the WhatsApp Business App:
So, as you can see, you can’t sustain the WhatsApp Business App when you are growing your business or you already have a medium-sized business. In order to handle your large number of customers, you will need a way to send unlimited broadcasts without any restrictions. That’s whereBotSailorcomes in handy.
“BotSailor lets you send unlimited WhatsApp Broadcast Message”
BotSailoris best for your business because it lets you send unlimited broadcast messages to your customers solving one of the biggest draw backs.
The platform enables sending unlimited broadcast messages to all your customers simultaneously, keeping them updated about new offers and services.
You don’t need to make hundreds of broadcast lists like the WhatsApp Business App in BotSailor because you can select all your customers at once and send the message, saving a lot of hustle and time.
This BotSailor has an impressive analytics dashboard where you can check your subscriber growth data and also broadcast message analytics. Things like “sent message count” and “pending message count” can be easily checked in this analytics dashboard.
Moreover, you can set up AI-Assistant on your WhatsApp account so that your business can run fully automated in your absence. BotSailor lets you build these powerful chatbots that can chat, take orders, and even make transactions all on their own.
Learn more about how to send broadcast messages on BotSailor.
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