WhatsApp broadcasting is a highly efficient method for businesses to effortlessly connect with thousands of customers. While individuals use WhatsApp for personal connections, businesses often face the challenge of reaching multiple contacts simultaneously. Business owners, especially in larger enterprises, may find it daunting to promptly reach out to every customer. WhatsApp broadcasting resolves this issue, allowing them to effortlessly share business updates.
With an impressive 80% message opening rate on WhatsApp (10 times higher than emails and SMS) and conversion rates ranging from 45-60% (20 times more effective than emails), it's evident that traditional email and SMS marketing are losing their effectiveness.
This blog will reveal the secrets to fully leverage WhatsApp Broadcasts for your business success. Stay tuned as we explore the strategies to make the most out of this powerful communication tool.
What is Broadcast in WhatsApp?
In WhatsApp, the Broadcast feature enables users to send a single message simultaneously to multiple contacts, simplifying communication without resorting to group chats. This feature proves handy for various purposes such as making announcements, promoting businesses, or sharing personal updates with close friends. You can send broadcast message in two ways:
WhatsApp Business App
But to send broadcast messages, recipients must have your number saved in their contacts. Each broadcast list can include up to 256 people. So how can you send a broadcast message to contacts that didn’t save your phone number?
WhatsApp Cloud API
No worries, BotSailor has got you covered. BotSailor is an AI chatbot and marketing tool platform for WhatsApp and Telegram that let you send broadcast messages to unlimited people by using WhatsApp Cloud API.
How to make broadcast list on WhatsApp Business App?
Making a broadcast list on WhatsApp is easy and lets you send the same message to a group of recipients without creating a group chat. Here's how to do it on both Android and iPhone:
On Android:
- Open WhatsApp and tap the Chats tab.
- Tap the More options button (three dots in the top right corner).
- Select New broadcast.
- Search for or scroll through your contacts to find the people you want to add to the list. You can choose as many as 256 contacts.
- Tap the tick next to each contact you want to add.
- Tap Create when you're finished adding contacts.
- You can now name your broadcast list by tapping the pen icon next to the current name.
On iPhone:
- Open WhatsApp and tap the Chats tab.
- Tap on “+” icon at top right corner of your screen to go to New Chat
- Tap on New Broadcast at the end.
- Search for or scroll through your contacts to find the people you want to add to the list. You can choose as many as 256 contacts.
- Tap the select button next to each contact you want to add.
- Tap Create when you're finished adding contacts.
- You can now name your broadcast list by tapping the title at the top of the list.
How to send broadcast message on WhatsApp Business App?
WhatsApp Business is a good choice for sending broadcast messages to small businesses because it is free to use and easy to set up.
Here’s how you can send broadcast messages in WhatsApp Business:
- Open the WhatsApp Business app.
- Tap on "More options" (three dots icon) and select "New Broadcast".
- Search for or select the contacts you want to add to the broadcast list.
- Tap the check mark to confirm and create the broadcast list.
- Type your message and send it.
Difference between a WhatsApp group message and a broadcast message?
The key difference between a WhatsApp group and a broadcast lies in the interaction and visibility of messages:
WhatsApp Group:
Two-way communication: All members can see and respond to each other's messages, creating a space for open discussion and collaboration.
Visibility: Everyone in the group can see all messages and sender information.
Group features: Supports features like group calls, shared media, and group admins.
Privacy: Members can leave the group at any time.
WhatsApp Broadcast:
One-way communication: You, the sender, can send messages to multiple recipients individually, but they cannot reply to everyone in the list.
Visibility: Recipients only see your messages and their own responses to you. Other recipients' information is hidden.
Limited features: No group calls or shared media, simpler interface.
Privacy: Recipients have to individually save your contact to receive broadcasts.
Limitations on WhatsApp Broadcast Messages via WhatsApp Business App.
While there are a lot of benefits to the WhatsApp business app, there are some limitations too. Moreover, if you are a businessman looking to grow your business, you cannot solely rely on WhatsApp Business App. Let's look at the limitations of the WhatsApp Business App:
- You can only include up to 256 contacts in a single broadcast list.
- To receive your broadcast message, contacts must have your phone number saved in their phone.
- Business accounts without a connected status and approved display name are limited to 250 business-initiated conversations per 24 hours.
- Broadcast lists are only accessible on two devices: one smartphone and one PC.
- No built-in analytics or segmentation features for broadcast messages.
So, as you can see, you can’t sustain the WhatsApp Business App when you are growing your business or you already have a medium-sized business. In order to handle your large number of customers, you will need a way to send unlimited broadcasts without any restrictions. That’s where BotSailor comes in handy.
“BotSailor lets you send unlimited WhatsApp Broadcast Message”
Remove All Limitations and Send Unlimited Broadcast Messages from BotSailor: (By using WhatsApp Cloud API)
BotSailor is best for your business because it lets you send unlimited broadcast messages to your customers solving one of the biggest draw backs.
The platform enables sending unlimited broadcast messages to all your customers simultaneously, keeping them updated about new offers and services.
You don’t need to make hundreds of broadcast lists like the WhatsApp Business App in BotSailor because you can select all your customers at once and send the message, saving a lot of hustle and time.
This BotSailor has an impressive analytics dashboard where you can check your subscriber growth data and also broadcast message analytics. Things like “sent message count” and “pending message count” can be easily checked in this analytics dashboard.
Moreover, you can set up AI-integrated chatbots on your WhatsApp account so that your business can run fully automated in your absence. BotSailor lets you build these powerful chatbots that can chat, take orders, and even make transactions all on their own.
Learn more about how to send broadcast messages on BotSailor: Read from here.
