Create Personalized WhatsApp Broadcasts with Variable Data

In today's digital communication landscape, businesses are always looking for ways to connect with customers in a more personalized manner. One powerful tool for achieving this is WhatsApp Broadcast, which allows businesses to send bulk messages to their subscribers. With WhatsApp Broadcast, you can reach an unlimited number of recipients simultaneously, including those who haven't added you to their contacts list. To enhance the personalization of these communications, businesses can incorporate different data for each subscriber in their messages.

In this article, we will guide you through the process of creating a personalized broadcast message with different data on WhatsApp. For instance, imagine you have a list of subscribers with various dues and due dates on their accounts. User A owes 50 USD, due on February 28th, while User B has a total due of 75 USD with a deadline of March 12th, and so on. Follow the steps below to create a successful personalized campaign using WhatsApp Broadcast.

Step 1:

To begin, you need to import the subscriber list with data. Go to the WhatsApp subscriber manager, select the WhatsApp account from which you want to send the message, and then choose the option to import subscribers. BotSailor provides a sample CSV file with only two columns: one for the phone number and the other for the name. You can download this file and use it as a template to create your subscriber list. Add more columns if needed, and these will be added as custom variables to use in your message template.

You can add a single quote at the beginning of any data for unusual formatting, or change the cell format to text and save it before uploading.

Once you have uploaded the CSV file, verify the first two data and select a label for these subscribers. If you leave it blank, the file name will be used as a label. The subscribers will be added successfully, and you will notice that the custom variable data has been added to them, along with the assigned label.

Step 2:

Now it's time to create a message template.

1. Go to the WhatsApp bot manager, select the WhatsApp account, and then select the message template option.
2. Click on the create button.
3. Give the template a name, select the local and template category, and then write the message body. In the message body, use the custom field to incorporate the different data for each subscriber.
4. Save the message template and check its status. Once it has been approved, you can move on to creating the broadcast.

Step 3:

1. From the left navigation menu go to WhatsApp broadcasting and then click on the create button, and you will be redirected to the Visual Flow Builder.
2. Give the campaign a name, select "anytime," and choose the message template you just created.
3. In the include label ids, select the label you used to upload the subscribers' list.

It should show the number of targeted subscribers. Click on the Ok button. Then double-click on the Start Bot Flow to give a name to the bot flow. Finally, save the bot.

And that's it! You have successfully created a personalized broadcast message with different data for each subscriber. This will not only make your communication more effective but also help to establish a stronger bond with your customers.

We also have a video instruction on broadcasting with personalized data.

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