
In today’s fast-paced digital communication landscape, businesses are constantly seeking new ways to connect with customers on a more personal level. One of the most powerful tools available is WhatsApp Broadcast, which allows companies to send bulk messages to their subscribers with ease. With WhatsApp Broadcast, you can reach an unlimited number of recipients simultaneously, even those who haven’t added your business to their contacts.
The key to making these communications truly impactful is personalization. Businesses can customize messages by incorporating different data for each subscriber, making the interaction more relevant and engaging. For example, you might have a list of subscribers with outstanding dues—User A owes 50 USD due on February 28th, while User B owes 75 USD, due on March 12th. This guide will walk you through the steps to create a personalized WhatsApp Broadcast campaign using custom data for each subscriber.
Step-by-Step: How to Send Personalized WhatsApp Broadcast Messages
To get started, import your subscriber list with the necessary data from CSV File
BotSailor provides a sample CSV template that includes two columns: one for the phone number and another for the subscriber's name. You can download this template and modify it by adding more columns if needed—these extra columns will be used as custom variables in your broadcast message.
If you have any data with unusual formatting, you can add a single quote at the beginning or change the cell format to text before saving and uploading the CSV.
To get started, import your subscriber list with the necessary data.
BotSailor provides a sample CSV template that includes two columns: one for the phone number and another for the subscriber's name. You can download this template and modify it by adding more columns if needed—these extra columns will be used as custom variables in your broadcast message.
If you have any data with unusual formatting, you can add a single quote at the beginning or change the cell format to text before saving and uploading the CSV.
Did you know that BotSailor now allows you to import WhatsApp
contacts directly from a Google Sheet? This seamless integration
simplifies the process of adding contacts, making it quicker and more
efficient. You can either use CSV file to upload your existing WhatsApp contact from CSV file or from Google Sheet as per your choices.
If you're unfamiliar with how to import WhatsApp contacts from Google Sheets, check out our step-by-step guide here: How to Import WhatsApp Contacts from a Google Sheet to BotSailor. This guide will walk you through connecting your Google account and importing contacts effortlessly.
By combining the power of contact import and automation features, BotSailor becomes your ultimate solution for managing and executing WhatsApp marketing campaigns efficiently.
Once uploaded, review the first two records to ensure everything is perfect. You can also assign a label to the imported subscribers. If you leave the label field blank, the file name will be used as the label.
Now, we have to map the data of the subscribers. The Phone number column of the CSV file should be mapped to the Subscriber Name field, and the Subscriber’s Name column should be mapped to the Subscriber’s Name field. And the other columns must also be mapped to custom field variables.
To map data, follow the below steps:
(Do these two above steps for every column that you have on your CSV file.)
Before mapping or uploading the CSV file, make sure that you have already created custom fields for the custom data of the subscribers. If not, create them before uploading your CSV files containing custom field data.
To create custom fields for WhatsApp subscribers on BotSailor, please follow the these steps:
[If you already have custom fields created, you don't need to follow these steps.]
After mapping all data, click on the Confirm button.
Next, you’ll need to create a custom message template. In the WhatsApp Bot Manager, select your account and navigate to the Message Template section.
Now it’s time to launch your personalized campaign. From the left-hand navigation menu, go to WhatsApp Broadcasting and click “Create.” You’ll be redirected to the Visual Flow Builder.
Finally, double-click on the Start Bot Flow to name your bot flow and save it. That's it, you’ve successfully created a personalized WhatsApp broadcast with custom data for each subscriber!
Sending personalized messages to your subscribers not only improves communication effectiveness but also helps build stronger relationships with your customers. By addressing each recipient individually with relevant information, you're more likely to engage them and achieve your marketing goals.
Ans: In BotSailor, broadcasting allows users to send messages to multiple contacts at a time while maintaining a personalized touch by using variable data for each recipient.
Ans: You can personalize messages by using variables such as the recipient's name, preferences or other custom data fields.
Ans: No, there is no limit of recipients in a broadcast if you are using BotSailor. If your account has a limit of 10k subscribers; then you can broadcast your messages to that limit.
Ans: BotSailor allows you to track metrics such as delivery rates, open rates and engagement rates for your broadcasted messages.
Ans: Yes, BotSailor provides customer supports through live chat in whatsapp, messenger, telegram, instagram and webchat. You can also open support ticket for technical supports where a dedicated technical engineer will resolve your issues.
Ans: Personalizing your broadcasts can significantly enhance engagement, improve customer satisfaction and increase conversion rates by making your messages and to the point.
Ans: Yes, BotSailor allows you to send test messages to yourself or a small group to ensure that the personalization and formatting are correct before launching the full broadcast.
Watch our video tutorial to learn how to broadcast personalized data via WhatsApp.
Related Articles:
Connect WhatsApp Business Mobile App to Cloud API
Send WhatsApp Messages from Google Sheets Changes
How to Display WooCommerce Products Inside WhatsApp
WhatsApp Broadcasting List: A guide to WhatsApp Bulk Messaging (2024)
How to Broadcast Messages to WhatsApp Subscribers in BotSailor
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