How to Automate Telegram Broadcasting with BotSailor (2026 Guide)
TL;DR:A broadcast message is a single message sent to multiple subscribers at once. With BotSailor’s Telegram feature, broadcast messaging lets you instantly or schedule-based send updates, reminders, promotions, or follow-ups without any 24-hour restriction. You can segment users using include and exclude labels to target the right audience. Whether it’s a simple broadcast text message, media content, or eCommerce update, everything is built easily through the Visual Flow Builder. Manage, track, pause, or edit campaigns directly from the dashboard for full control and better engagement.

Broadcasting to Telegram subscribers is an amazing feature of BotSialor. Unlike other social media broadcasting, the telegram has no 24-hour rules. That means you can broadcast messages to your telegram subscribers any time you want. Also, the BotSailor has the option to broadcast by segmenting your subscribers. You can send notifications, reminders, or follow-up messages by using the broadcasting.

To create a new broadcast campaign for Telegram subscribers, go to Message Broadcast from the BotSailors dashboard. And then click on the “Create” button.

BotSailor Telegram Broadcasting dashboard displaying the Create broadcast button highlighted.

As soon as we click on the “Create” button, it will redirect us to the Visual flow builder. Here we will have to configure the Action Button (In this case it’s broadcasting). Give a name for the campaign. Then we have Include and Exclude labels. This is used to segment subscribers to broadcasting. We can broadcast to a segmented subscribers list, for that we can use include and exclude labels. For example, we want to broadcast a message to subscribers who subscribed through our Xerone IT Website. So, we will include the label “Xerone IT Website”, and we can exclude "mid-year-2022-wheel" as well. The other way we can segment our subscribers is by excluding labels, which means we want to broadcast to all the subscribers except the subscribers with certain labels.

Then we have sending time, we can send the broadcasting instantly or we can schedule it. To schedule the broadcasting, select the date and time from the calendar, and set the time zone from the drop-down list. Then click on the “Ok” button to save the configuration.

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After that, just double-click on the “Start Bot Flow” to give a name for the bot.

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Now, let’s add the message for broadcasting, we can use text, image, audio, video, and eCommerce for a broadcasting message. Drag a text element from the doc menu and connect with the “Start Bot Flow”. Double click on the Text element to add a text message.

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We can send multiple messages on broadcasting. (For multiple messages telegram takes a second in between messages. So, if you use multiple messages on broadcasting and if you have thousands of subscribers it would take a little longer to complete the campaign.) To send multiple messages, we just need to drag the next message elements from the doc menu and connect it with the previous message. We can also add buttons and define what will happen when a user clicks on the button. We just need to double-click on elements to add data.

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If you think the Broadcasting is perfect, then save the campaign. After that, go back to the dashboard from the visual flow builder and check the campaign.

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We can see the status of the campaign here. We can see the reports; can pause, edit or delete the campaign from here.

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If you still have any questions on broadcasting, please let us know by commenting below.

Video Instructions of Broadcasting for Telegram Subscribers on BotSailor

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Frequently Asked Questions

Find answers to common questions about this topic

A broadcast message is a single message sent to multiple subscribers at the same time. Instead of messaging users individually, businesses use broadcasting to deliver announcements, promotions, reminders, or updates instantly to a large audience.

Broadcast messaging in Telegram allows you to send messages to all or segmented subscribers of your bot without individual interaction. Unlike some platforms, Telegram does not enforce a 24-hour messaging limit, making it highly flexible for business communication.

A broadcast text message is a plain text message sent to multiple subscribers simultaneously. It can include updates, promotional content, reminders, or follow-up messages and can also be combined with images, videos, or buttons for better engagement.

Yes. BotSailor allows you to segment users using Include and Exclude labels. This ensures your broadcast message reaches only the relevant subscribers for better targeting and higher engagement.

No. Telegram does not have a 24-hour rule for bots. This means you can send a broadcast message anytime, making it ideal for promotions, announcements, and notifications.

Yes. Besides a broadcast text message, you can send images, videos, audio, and even eCommerce product messages through BotSailor’s Telegram broadcasting system.

Yes. During broadcast messaging setup, you can choose to send instantly or schedule your campaign by selecting date, time, and time zone directly from the dashboard.

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