WhatsApp is one of the best platforms for chatbot marketing right now in 2024. Wati and BotSailor are two of the great platform’s who provide chatbot on WhatsApp and marketing software.
Wati offers a user-friendly interface and various features for creating chatbots, while BotSailor also provides an easy to understand interface along with advanced AI capabilities for more personalized chatbots on WhatsApp.
Both platforms have proven track records of success in helping businesses engage with their customers effectively through WhatsApp chatbots.
Choosing the right WhatsApp Chatbot Marketing software among them can be challenging. Because these software’s have many features and functionality, it can be very hard for a non-technical person to decide without full information.
So in this blog you will learn all the features and functionalities along with pros and cons of Wati and BotSailor. So get ready for a comprehensive comparison of these two softwares.
Before we begin comparing, let me give you a short introduction of these softwares.
BotSailor: BotSailor is a Multi Channel chatbot and marketing platform. BotSailor uses WhatsApp Business API to integrate WhatsApp into their platform, offering tools and services like WhatsApp Broadcasting, WhatsApp Catalogs, WhatsApp Pay and many others to manage interactions at large scale. Besides WhatsApp BotSailor offers Facebook, Instagram and Telegram chatbot and marketing tools by default in their system.
Wati: Wati is a WhatsApp Chat Bot Marketing software that automates WhatsApp messages, manages conversations, and provides analytics to improve customer service. It offers WhatsApp chatbots, shared team inboxes, catalogs, broadcast messages, and custom notifications.
So let's begin comparing each and every major feature of these softwares side by side:
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 |
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Channels |
WhatsApp only |
WhatsApp, Facebook Messenger, Instagram, Telegram |
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White Label Reseller Program |
Not available |
Available |
|
Pricing |
No free plan, higher monthly fees starting with $49 |
Free plan, lower monthly fees starting with $6.99 |
|
Ease of use |
Easy to use. But when building large bot flow, interface become laggy |
Easy to use. Well optimized visual flow builder. |
|
Chatbot Feature |
Drag-and-drop flow builder, fewer components |
Drag-and-drop flow builder, many components (AI Reply, Interactive) |
|
Subscriber Manager |
Less detailed information, single account management |
Detailed subscriber information, multi-channel management |
|
AI Feature |
Requires additional plugin, no Rewrite with AI in Live Chat |
Built-in, Rewrite with AI in Live Chat |
|
Webhook Workflow |
Wide range of applications |
Focus on Shopify and WooCommerce automation along with other vast api connection |
|
Live Chat |
Basic features |
Advanced features (Team Collaboration, Analytics) |
|
Integrations |
Hubspot, Zoho, Pabbly |
Popular tools like Google Sheets, Zapier, Shopify, WooCommerce |
|
Support |
Documentation, Youtube channel (less frequent updates), slower support team |
Documentation, Youtube tutorials, forum, responsive support team |
|
Affiliate Program |
20% recurring commission for 2 years for each referral |
25% recurring commission permanently for each referral |
While both Wati and BotSailor are powerful tools for creating WhatsApp chatbots, but there's some key difference between them that makes BotSailor a great option.
BotSailor: BotSailor is a Multi-Channel Chatbot software. With BotSailor you can build AI powered chatbot for WhatsApp, Facebook Messenger, Instagram Dm and Telegram. Not just Chatbot, like whatsapp you can get broadcasting, livechat, subscriber manager and many more features for all these other platforms as well in one software.
Wati: Wati only has WhatsApp chatbot building capability and other marketing tools that you can learn about later in this blog.
BotSailor is famous for white label whatsapp chatbot. Thats why, along with regular monthly or yearly subscription plans BotSailor has White label reseller package available for anyone who wants to use BotSailors existing technology to start a new business.
If you want to start a chatbot white label reseller business, get this package then you can customize the platform with your own branding, including your logo and domain name. And start earning monthly revenue.
Wati doesn't have any White label reseller package.
For more detailed comparison please read the whole blog.
A user-friendly interface is a must when you choose a WhatsApp Chat. A software with a confusing or complex interface can reduce its effectiveness, even if it offers many features.
So whenever you are going to purchase a software first thing you should check is if the softwares interface is user friendly or not. Otherwise you will find it hard to use the software in the long run.
Let's check BotSailors Dashboard first:
As you can see, BotSailor's interface is organized into distinct sections for each channel. In the top left corner, you'll find the WhatsApp section. The first option, 'Connect Account,' allows you to link your WhatsApp business account easily. Next, 'Bot Manager' provides a platform to create and test your chatbots. We'll explore other options in more detail shortly.
Now let's see Wati’s User Interface:
Wati offers WhatsApp-specific services only, so there's no separate dashboard. Upon logging in, you're immediately directed to the Team Inbox. From there, you'll find options like Broadcast, Chatbots, and more along the top of the window.
Both Wati and BotSailor have done an excellent job of organizing their service options, resulting in user-friendly interfaces. Any user can smoothly navigate and find the necessary services they need. So in the User Interface category both Wati and BotSailor get 5 stars.
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⭐⭐⭐⭐⭐ |
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⭐⭐⭐⭐⭐ |
Both Wati and BotSailor have the drag and drop flow builder built in. Here I have given all details about each platform's drag and drop flow builder.
BotSailor’s flow builder is very easy to use and all the necessary components to build a chatbot are right at your fingertips. You can just drag a component and drop it in the canvas and connect.
A trigger component and other blocks work together to create the content of each chat automation in BotSailor.
You can easily organize your chatbot components by clicking on the rearrange button on the top right corner of the flow builder. When you click on the rearrange button it automatically organizes all your components. This feature is useful when you are making a complex bot.
With its component clone option you can easily copy and paste a repetitive component to make a chatbot faster.
Moreover BotSailor has a few more cool features. You can export and import a bot and also you can copy a bot and connect it to another bot's flow.
Wati also offers a drag-and-drop flow builder to make chatbots. But compared to BotSailor, Wati's flow builder is a bit complex to use.
Although you can also drag and drop a component in Wati, BotSailor’s interface is more user-friendly and intuitive. Additionally, BotSailor provides more customization options for creating chatbot flows.
Both BotSailor and Wati have similar chatbot components. But BotSailor has more cool features than Wati.
For example, BotSailor has an AI reply feature that can keep your chatbot talking to customers even when the customer asks something that bot template does not match.
This feature is really helpful because your chatbot can keep replying to your customer without any delay.
All you need to do is just train your AI Reply component in the flow builder and you are good to go. Here is a side by side comparison of Wati and BotSailors chatbot component:
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|
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| Text | ✔️ Yes |
✔️ Yes |
|
Image |
✔️ Yes |
✔️ Yes |
|
Video |
✔️ Yes |
✔️ Yes |
|
Audio |
✔️ Yes |
✔️ Yes |
|
Attachment |
✔️ Yes |
✔️ Yes |
|
AI Reply |
❌No |
✔️ Yes |
|
User Input Flow |
✔️ Yes |
✔️ Yes |
|
Interactive |
✔️ Yes |
✔️ Yes |
|
HTTP API |
❌No |
✔️ Yes |
|
Live Chat |
✔️ Yes |
✔️ Yes |
|
Assign Team Member |
✔️ Yes |
✔️ Yes |
|
Template |
✔️ Yes |
✔️ Yes |
|
Time Delay |
✔️ Yes |
✔️ Yes |
|
Webhook |
✔️ Yes |
✔️ Yes |
|
WhatsApp Flows Form |
✔️ Yes |
✔️ Yes |
|
Catalog |
✔️ Yes |
✔️ Yes |
As you can see Both BotSailor and Wati have similar chatbot components but BotSailor excels more due to their AI Reply and Interactive components in their drag and drop chatbot builder.
These features can be helpful for customers in their daily marketing works. So clearly BotSailor is the winner here.
Watch BotSailors youtube video on Overview of interactive WhatsApp Video:
Now let's compare both Wati’s and BotSailor’s subscriber manager. And let's find out who wins over here:
BotSailors subscriber manager section is well designed in a way that you can see all your subscribers, meaning people who had a conversation with your chatbot in one overview.
You can add multiple tags to segment subscribers. Go to the conversation in live chat directly with this subscriber in one click using the Go to Live Chat button. Add or delete multiple subscribers at once.
You can see a subscriber's full details in just one click. Details like all custom fields and input flows that subscriber is added to. If he is inside or outside WhatsApp 24 hour window you can also check that here.
You can see which human agent is assigned to this subscriber. Having all these details in your fingertips can be really time efficient and it can help you greatly in organizing and in better customer support.
Wati also has similar features like BotSailor. Although the Subscriber manager in Wati’s interface is called the contact page. When you enter the subscriber manager page you can see all the subscribers are organized in one overview.
But Wati lacks a very crucial feature, You can't add multiple WhatsApp accounts and see all their subscriber’s list in one frame like in BotSailor. Having this feature helps you keep organized. And in any business the more you are organized the more you become productive.
Then comes the Go to Live Chat feature. In BotSailor you can start a conversation in live chat or check chat history in one click thanks to this feature. But in Wati you can't get this. You will have to go to Live Chat then search this customer and then you can start a conversation or check out any important chat history.
But Wati also holds a strong position when it comes to a subscriber's details. Clicking on any subscribers name will open a pop up window where you can see all his user information like custom fields, tags or any notes from the agent.
Subscriber Manager Comparison In Short:
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Subscriber Overview |
⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
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Custom Fields |
⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
|
User Segment |
⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Both BotSailor and Wati chatbots have AI capabilities. In this part you will get to know how they work for each platforms:
BotSailor AI capabilities extends from chatbot to livechat. Regular chatbots get triggered by specific keywords in BotSailor. Meaning when users reply does not match the bot template the bot stops working. But by adding an AI component in a regular chatbot you can make any chatbot fully automated. Even if your customers response doesn't match the bot template the AI will take over the control and it will answer your customers query as necessary.
BotSailors live chat also has AI capabilities. With Live chat Rewrite With AI feature, you can fix your grammatical mistakes in just one click while you are providing customer support.
Watch BotSailors youtube video on AI Chatbot:
Similar to BotSailor, Wati also provides AI capabilities to its chatbot. But it doesn't come built-in like BotSailor. You need to install an additional plugin for Wati’s AI feature. Also they don't provide any rewrite with AI features in live chat.
So as we can see BotSailor offers a better AI feature for its users then Wati.
AI Feature Comparison
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|
AI Capabilities |
⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Both BotSailor and Wati have powerful Webhook Workflow features. However each platform has different strengths and focus areas. Now we are going to look into each platform's strengths and weaknesses.
Webhook Workflow integrates BotSailor with third-party softwares in real time to automate various operations in WhatsApp.
This functionality works exceptionally well automating order updates, shipment notifications, and other transactional messages in ecommerce businesses.
It can also be used to automate any other application if a third party softwares webhook supports it.
Key features include:
E-commerce Integrations: You can easily integrate BotSailor with platforms like Shopify and WooCommerce to automate order updates and other notifications in WhatsApp.
Customizable Templates: You can create personalized message templates for various order updates as you wish.
Real-time Updates: Immediately send order notifications as soon as events occur. Because of this you gain higher trust and reliability from your customers.
Advanced Workflows: Build complex workflows to handle specific scenarios.
Workflow Analytics: Analyze every workflow campaign in depth using the advanced workflow report option.
API Access: Extensive API access for advanced customization and integration.
Read :
How to Send Shopify Order Notification to WhatsApp with BotSailor
How to send WooCommerce order notification to WhatsApp with BotSailor
WhatsApp Webhook Workflow can change the way you do business
Similar to BotSailor, Wati also has very capable and versatile Webhook features that can be used for a wider range of applications.
Key features include:
Message Triggers: Receive notifications for various events like incoming messages, message delivery, and template message failures.
Workflow Automation: Trigger actions based on specific events, such as sending automated replies or escalating issues.
API Access: Extensive API access for advanced customization and integration.
BotSailor Live Chat is a real-time chatting tool that allows you to directly interact with your WhatsApp chat bot subscribers. Meaning you can see and also take control of any conversation that your WhatsApp chat bot has done with your customer. This feature enables you to monitor conversations, get involved when necessary, and manage your subscriber list all within a single interface.
BotSailors Live Chat is very advanced in comparison with Wati’s Live Chat. Here are the key features of BotSailor’s Live Chat:
Team Collaboration: Enables multiple agents to collaborate on customer queries, improving efficiency.
Analytics and Reporting: They provide you detailed insights into your customer interactions and team performance.
Subscriber List: The Subscriber List provides an overall view of all your WhatsApp subscribers, enabling easy management and organization in one frame.
Follow Up Reminder: Schedule reminders to follow up with customers later.
Translate Message: Translate messages between languages for better understanding.
Rewrite with AI: Automatically generates appropriate responses.
Send Flows or Message Templates: Use pre-written message sequences.
Canned Responses: Quickly insert pre-written messages.
Assign Agent: Assign specific agents to handle particular customers.
Add Labels: Categorize customers for various services.
Add Notes: Add notes to customer conversations can be really helpful for another agent to catch up in a short time.
Inside 24-hour Window: According to WhatsApp law, you can only message a customer who has messaged you in the last 24 hours. So you can track the 24-hour window for WhatsApp messages using this feature.
Read:
BotSailor’s Live Chat Platform for WhatsApp Chatbot
AI Powered Message Rewriting in BotSailor’s Live Chat
Wati named their Live Chat option as Team Inbox. Wati's Team Inbox also offers a range of features to simplify communication between businesses and customers. Here are the key features of Wati:
Centralized Communication Hub: A single platform for all team members to access and respond to customer messages.
Internal Notes: Add private notes to messages for internal reference and collaboration.
Status Updates: Set status updates to indicate availability and workload.
File Sharing: Share files directly within the chat for seamless communication.
Live Chat Comparison
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|
|
Default Live Chat |
✔️ Yes |
✔️ Yes |
|
AI Features |
❌No |
✔️ Yes |
|
Team Member assign |
✔️ Yes |
✔️ Yes |
With BotSailor you can create chatbots for your WhatsApp, Facebook messenger, Instagram and also Telegram from a single interface.
Even if you only focus on WhatsApp marketing, BotSailors multi-channel can help you grow your business in other channels also.
Wati only has a single channel, that is WhatsApp only. Unlike BotSailor they only provide features for WhatsApp Chatbots.
Channel Comparison
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|
|
|
Multi Channel |
❌No |
✔️ Yes |
In terms of integrations, Both Wati and BotSailor are equally great.
BotSailor offers a range of powerful integrations to enhance your chatbot's capabilities. You can connect with popular tools like Google Sheets for simple and quick accessible data management, Zapier to automate workflows, and HTTP APIs to access external data sources. Shopify and WooCommerce to send order updates directly on customers WhatsApp and many more.
By using these integrations, you can create more advanced and efficient chatbots that deliver exceptional customer experiences and drive business growth.
Learn more:
Send Automated WhatsApp Messages from Google Sheets by Using BotSailor
Wati's also has a robust integration that significantly enhances its chatbots functionality and streamline business operations. By integrating with various tools and platforms like Zoho, HubSpot and others, Wati empowers businesses to automate workflows, centralize customer interactions, and boost efficiency.
In terms of pricing BotSailor is a clear winner over here.
BotSailor offers three basic pricing plans to cater to different business needs.
There's a Free Basic Plan for businesses that are starting out. The basic plan comes with unlimited bot building, unlimited live chat access and you can add subscribers up to one thousand.
Then there's Premium plan starting at only $6.99 only. Premium plan comes with increasing features and capacity. The premium plans provide access to advanced features like Bot AI Reply, Live Chat Translator, Input Flow Campaigns, and many more.
After that, They also offer a Reseller plan with an $89 monthly fee with a high user account and message credit limit. It includes advanced features like WhatsApp integrations, and API access. White-label and customization options are also available.
BotSailor also offers a special package called “Pay as you go” for White label resellers only where they can purchase the plan with a one time fee of $499. This package includes unlimited white label, Unlimited user account, unlimited subscribers and a free message credit pack of one million. After that you can purchase message credits as you need. There's many options available.
BotSailor also has three add ons packages that you can purchase to enhance your chatbots.
Check out BotSailors pricing plan in details: https://botsailor.com/pricing
Wati offers three pricing plans like BotSailor they are: Growth, Pro, and Business.
The Growth plan is ideal for small businesses, offering basic features like broadcast messages, chatbots, and analytics. Which Starts at $49 a month.
The Pro plan provides advanced features like smart broadcasts, carousel templates, and WhatsApp flows. Which Starts at $99 a month.
The Business plan is tailored for large enterprises, offering dedicated support, advanced automation, and extensive API access. Which Starts at $299 a month.
All plans include a certain number of free chatbot and AI KnowBot sessions, with additional sessions available for purchase. Additional charges may apply for conversations, depending on the type of message and service.
So as i said earlier in terms of pricing BotSailor is a clear winner here. Due to their budget friendly pricing model and a free basic plan that any new business can use to get started.
Moreover BotSailor offers way more services then Wati in a very lower price.
Pricing comparison
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|
|
Free Plan |
❌No |
✔️ Yes |
|
Monthly Subscription fee |
$49 |
$6.99 |
|
Pay as you go |
❌No |
✔️ Yes |
BotSailor offers proper documentation of their software. Not only documentation, they have their youtube channel where they upload regular tutorial videos and blogs on various features so that customers never feel lost.
Moreover they have a dedicated customer support team who are always in standby to help every customer. They also have a ticketing system that customers use to open a ticket and resolve their problems within a day.
Not only does BotSailor have a large users community on Facebook where new customers can get all the help they need, there's also a forum discussion section in BotSailor website where customers can ask for new features or any bug they have encountered.
Wati also have their documentation, youtube channel where they upload mainly new feature videos but unlike BotSailor they're not consistently providing tutorial videos for customers.
Although Wati provides enough material to help their customers to learn about their software, their customer support team is very late responding and when they reach out to you instead of solving your problem they are more focused on selling you their product.
Customer Support Comparison
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Customer Satisfaction |
⭐⭐⭐ |
⭐⭐⭐⭐⭐ |
BotSailor's White Label Reseller Program allows you to sell AI Chatbot software under your own branding.
This program gives access to BotSailor's cutting-edge technology and infrastructure, allowing you to focus on marketing and customer support.
You can quickly launch your own branded chatbot solutions,grow your business, and create recurring revenue sources.
With no coding knowledge required, this program offers an easy way to enter the chatbot market and deliver high-quality solutions to clients.
Learn more:
How to Become a White Label Reseller: Join BotSailor's White Label Program
Unfortunately Wati does not provide any Reseller program.
With BotSailor's Affiliate Program you get an unique opportunity to earn recurring commissions by promoting their chatbot marketing platform. As an affiliate, you can use your network, blog, or social media channels to share contents showcasing benefits of BotSailor with your audience.
When your referrals sign up for a premium or reseller account, you'll receive a generous 25% commission on their monthly subscription fees. BotSailor provides all the necessary items you need to get you started also.
Learn More:
Wati's affiliate program offers a straightforward way to earn commissions by promoting their platform. As an affiliate, while at BotSailor gives you 25% commission every month permanently, you'll only receive a 20% recurring commission for two years on every successful referral who signs up and makes a purchase.
The program is easy to join and requires no technical expertise. Simply share your unique affiliate link through blogs, social media, or other channels, and you'll earn a commission for each referral who converts.
Affiliate Program Comparison
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Recurring Commision |
20% |
25% |
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Recurring Commision Duration |
2 Year |
Permanent |
While both Wati and BotSailor have very solid WhatsApp chatbot solutions, BotSailor seems more versatile in business, considering multi-channel features, powerful AI features, and robust integrations at more budget friendly pricing.
Its free plan and special white-label reseller options provide a fabulous match for entrepreneurs and agencies willing to expand their service offering. With its facilities and customer support, BotSailor will let businesses geared toward long-term growth and flexibility to grow in 2024 and beyond.
Stay ahead of the curve with BotSailor`s latest articles. Dive into expert analyses, industry trends, and actionable tips to optimize your experience. Explore our articles now and unlock the full potential of your business.
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