WhatsApp is one of the best platforms for chatbot marketing right now in 2024. Wati and BotSailor are two of the great platform’s who provide chatbot on WhatsApp and marketing software.
Wati offers a user-friendly interface and various features for creating chatbots, while BotSailor also provides an easy to understand interface along with advanced AI capabilities for more personalized chatbots on WhatsApp.
Both platforms have proven track records of success in helping businesses engage with their customers effectively through WhatsApp chatbots.
Choosing the right WhatsApp Chatbot Marketing software among them can be challenging. Because these software’s have many features and functionality, it can be very hard for a non-technical person to decide without full information.
So in this blog you will learn all the features and functionalities along with pros and cons of Wati and BotSailor. So get ready for a comprehensive comparison of these two softwares.
Before we begin comparing, let me give you a short introduction of these softwares.
BotSailor: BotSailor is a Multi Channel chatbot and marketing platform. BotSailor uses WhatsApp Business API to integrate WhatsApp into their platform, offering tools and services like WhatsApp Broadcasting, WhatsApp Catalogs, WhatsApp Pay and many others to manage interactions at large scale. Besides WhatsApp BotSailor offers Facebook, Instagram and Telegram chatbot and marketing tools by default in their system.
Wati: Wati is a WhatsApp Chat Bot Marketing software that automates WhatsApp messages, manages conversations, and provides analytics to improve customer service. It offers WhatsApp chatbots, shared team inboxes, catalogs, broadcast messages, and custom notifications.
So let's begin comparing each and every major feature of these softwares side by side:
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Channels |
WhatsApp only |
WhatsApp, Facebook Messenger, Instagram, Telegram |
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White Label Reseller Program |
Not available |
Available |
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Pricing |
No free plan, higher monthly fees starting with $49 |
Free plan, lower monthly fees starting with $6.99 |
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Ease of use |
Easy to use. But when building large bot flow, interface become laggy |
Easy to use. Well optimized visual flow builder. |
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Chatbot Feature |
Drag-and-drop flow builder, fewer components |
Drag-and-drop flow builder, many components (AI Reply, Interactive) |
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Subscriber Manager |
Less detailed information, single account management |
Detailed subscriber information, multi-channel management |
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AI Feature |
Requires additional plugin, no Rewrite with AI in Live Chat |
Built-in, Rewrite with AI in Live Chat |
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Webhook Workflow |
Wide range of applications |
Focus on Shopify and WooCommerce automation along with other vast api connection |
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Live Chat |
Basic features |
Advanced features (Team Collaboration, Analytics) |
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Integrations |
Hubspot, Zoho, Pabbly |
Popular tools like Google Sheets, Zapier, Shopify, WooCommerce |
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Support |
Documentation, Youtube channel (less frequent updates), slower support team |
Documentation, Youtube tutorials, forum, responsive support team |
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Affiliate Program |
20% recurring commission for 2 years for each referral |
25% recurring commission permanently for each referral |
While both Wati and BotSailor are powerful tools for creating WhatsApp chatbots, but there's some key difference between them that makes BotSailor a great option.
BotSailor: BotSailor is a Multi-Channel Chatbot software. With BotSailor you can build AI powered chatbot for WhatsApp, Facebook Messenger, Instagram Dm and Telegram. Not just Chatbot, like whatsapp you can get broadcasting, livechat, subscriber manager and many more features for all these other platforms as well in one software.
Wati: Wati only has WhatsApp chatbot building capability and other marketing tools that you can learn about later in this blog.
BotSailor is famous for white label whatsapp chatbot. Thats why, along with regular monthly or yearly subscription plans BotSailor has White label reseller package available for anyone who wants to use BotSailors existing technology to start a new business.
If you want to start a chatbot white label reseller business, get this package then you can customize the platform with your own branding, including your logo and domain name. And start earning monthly revenue.
Wati doesn't have any White label reseller package.
For more detailed comparison please read the whole blog.
A user-friendly interface is a must when you choose a WhatsApp Chat. A software with a confusing or complex interface can reduce its effectiveness, even if it offers many features.
So whenever you are going to purchase a software first thing you should check is if the softwares interface is user friendly or not. Otherwise you will find it hard to use the software in the long run.
Let's check BotSailors Dashboard first:
As you can see, BotSailor's interface is organized into distinct sections for each channel. In the top left corner, you'll find the WhatsApp section. The first option, 'Connect Account,' allows you to link your WhatsApp business account easily. Next, 'Bot Manager' provides a platform to create and test your chatbots. We'll explore other options in more detail shortly.
Now let's see Wati’s User Interface:
Wati offers WhatsApp-specific services only, so there's no separate dashboard. Upon logging in, you're immediately directed to the Team Inbox. From there, you'll find options like Broadcast, Chatbots, and more along the top of the window.
Both Wati and BotSailor have done an excellent job of organizing their service options, resulting in user-friendly interfaces. Any user can smoothly navigate and find the necessary services they need. So in the User Interface category both Wati and BotSailor get 5 stars.
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⭐⭐⭐⭐⭐ |
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⭐⭐⭐⭐⭐ |
Both Wati and BotSailor have the drag and drop flow builder built in. Here I have given all details about each platform's drag and drop flow builder.
BotSailor’s flow builder is very easy to use and all the necessary components to build a chatbot are right at your fingertips. You can just drag a component and drop it in the canvas and connect.
A trigger component and other blocks work together to create the content of each chat automation in BotSailor.
You can easily organize your chatbot components by clicking on the rearrange button on the top right corner of the flow builder. When you click on the rearrange button it automatically organizes all your components. This feature is useful when you are making a complex bot.
With its component clone option you can easily copy and paste a repetitive component to make a chatbot faster.
Moreover BotSailor has a few more cool features. You can export and import a bot and also you can copy a bot and connect it to another bot's flow.
Wati also offers a drag-and-drop flow builder to make chatbots. But compared to BotSailor, Wati's flow builder is a bit complex to use.
Although you can also drag and drop a component in Wati, BotSailor’s interface is more user-friendly and intuitive. Additionally, BotSailor provides more customization options for creating chatbot flows.
Both BotSailor and Wati have similar chatbot components. But BotSailor has more cool features than Wati.
For example, BotSailor has an AI reply feature that can keep your chatbot talking to customers even when the customer asks something that bot template does not match.
This feature is really helpful because your chatbot can keep replying to your customer without any delay.
All you need to do is just train your AI Reply component in the flow builder and you are good to go. Here is a side by side comparison of Wati and BotSailors chatbot component:
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| Text | ✔️ Yes |
✔️ Yes |
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Image |
✔️ Yes |
✔️ Yes |
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Video |
✔️ Yes |
✔️ Yes |
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Audio |
✔️ Yes |
✔️ Yes |
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Attachment |
✔️ Yes |
✔️ Yes |
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AI Reply |
❌No |
✔️ Yes |
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User Input Flow |
✔️ Yes |
✔️ Yes |
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Interactive |
✔️ Yes |
✔️ Yes |
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HTTP API |
❌No |
✔️ Yes |
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Live Chat |
✔️ Yes |
✔️ Yes |
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Assign Team Member |
✔️ Yes |
✔️ Yes |
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Template |
✔️ Yes |
✔️ Yes |
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Time Delay |
✔️ Yes |
✔️ Yes |
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Webhook |
✔️ Yes |
✔️ Yes |
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WhatsApp Flows Form |
✔️ Yes |
✔️ Yes |
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Catalog |
✔️ Yes |
✔️ Yes |
As you can see Both BotSailor and Wati have similar chatbot components but BotSailor excels more due to their AI Reply and Interactive components in their drag and drop chatbot builder.
These features can be helpful for customers in their daily marketing works. So clearly BotSailor is the winner here.
Watch BotSailors youtube video on Overview of interactive WhatsApp Video:
Now let's compare both Wati’s and BotSailor’s subscriber manager. And let's find out who wins over here:
BotSailors subscriber manager section is well designed in a way that you can see all your subscribers, meaning people who had a conversation with your chatbot in one overview.
You can add multiple tags to segment subscribers. Go to the conversation in live chat directly with this subscriber in one click using the Go to Live Chat button. Add or delete multiple subscribers at once.
You can see a subscriber's full details in just one click. Details like all custom fields and input flows that subscriber is added to. If he is inside or outside WhatsApp 24 hour window you can also check that here.
You can see which human agent is assigned to this subscriber. Having all these details in your fingertips can be really time efficient and it can help you greatly in organizing and in better customer support.
Wati also has similar features like BotSailor. Although the Subscriber manager in Wati’s interface is called the contact page. When you enter the subscriber manager page you can see all the subscribers are organized in one overview.
But Wati lacks a very crucial feature, You can't add multiple WhatsApp accounts and see all their subscriber’s list in one frame like in BotSailor. Having this feature helps you keep organized. And in any business the more you are organized the more you become productive.
Then comes the Go to Live Chat feature. In BotSailor you can start a conversation in live chat or check chat history in one click thanks to this feature. But in Wati you can't get this. You will have to go to Live Chat then search this customer and then you can start a conversation or check out any important chat history.
But Wati also holds a strong position when it comes to a subscriber's details. Clicking on any subscribers name will open a pop up window where you can see all his user information like custom fields, tags or any notes from the agent.