WhatsApp Broadcasting with Personalized Variable Data

Step 1:

Step 1: Import Your Subscriber List with Custom Data

To get started, import your subscriber list with the necessary data. Navigate to the WhatsApp Subscriber Manager in BotSailor, select the WhatsApp account you’ll be using, and choose the option to import subscribers.

BotSailor provides a sample CSV template that includes two columns: one for the phone number and another for the subscriber's name. You can download this template and modify it by adding more columns if needed—these extra columns will be used as custom variables in your broadcast message.

If you have any data with unusual formatting, you can add a single quote at the beginning or change the cell format to text before saving and uploading the CSV.

Once uploaded, review the first two records to ensure the data is correct. You can also assign a label to the imported subscribers. If you leave the label field blank, the file name will be used as the label. The custom variables in your CSV will be successfully applied to your subscribers.

Step 2:

Step 2: Create a Custom WhatsApp Message Template

Next, you’ll need to create a custom message template. In the WhatsApp Bot Manager, select your account and navigate to the Message Template section.

1. Click the “Create” button to generate a new template.
2. Name the template, choose your locale, and select the appropriate category.
3. In the message body, incorporate the custom variables from your CSV file to personalize the message for each subscriber.
4. Save the template and verify its status. Once approved, you're ready to create your broadcast campaign.

Step 3:

Now it’s time to launch your personalized campaign. From the left-hand navigation menu, go to WhatsApp Broadcasting and click “Create.” You’ll be redirected to the Visual Flow Builder.

1. Name your campaign and select “Anytime” for sending.
2. Choose the message template you created in Step 2.
3. In the “Include Label IDs” section, select the label you used when uploading the subscriber list.
4. Confirm that the number of targeted subscribers matches your expectations. Once everything is set, click "OK."

Finally, double-click on the Start Bot Flow to name your bot flow and save it. You’ve successfully created a personalized WhatsApp broadcast with custom data for each subscriber!

The Benefits of Personalizing Your WhatsApp Broadcasts

Sending personalized messages to your subscribers not only improves communication effectiveness but also helps build stronger relationships with your customers. By addressing each recipient individually with relevant information, you're more likely to engage them and achieve your marketing goals.

For a video tutorial on how to broadcast personalized data via WhatsApp, check out our video instructions.

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