Business Verification on WhatsApp Business Platform: Is it Necessary?

As businesses explore the possibilities of the WhatsApp Business Platform, it's essential to understand the implications of business verification. Recent updates have made business verification optional for onboarding, leading to the question of its necessity. In this blog post, we delve into the limitations businesses face without verification and highlight the benefits of opting for business verification on WhatsApp.

 Onboarding Without Business Verification: Limitations Unveiled

With the recent updates, businesses can now start messaging customers without business verification. However, without verification, businesses face certain limitations that can impact their customer communication and engagement strategies.

In BotSailor, after connecting the phone number, unverified business manager account status displays as  AVAILABLE_WITHOUT_REVIEW

1. Limited Customer Reach: 250 Unique Customers

Without business verification, businesses can send business-initiated conversations to only 250 unique customers in a rolling 24-hour period per phone number. This restriction can hinder efforts to reach a wider audience and engage with a diverse customer base.

2. A Maximum of 2 Phone Numbers

Businesses without verification are limited to registering up to 2 phone numbers. This limitation may restrict the scalability of communication efforts for businesses with larger operations and customer bases.

Unveiling the Benefits of Business Verification

While business verification is optional, it unlocks significant advantages that can empower businesses to thrive on the WhatsApp Business Platform.

1. Scaling Customer Reach: From 1K to Unlimited Unique Customers

By opting for business verification, businesses can scale their customer reach significantly. Verified accounts can initiate conversations with 1,000 unique customers in a rolling 24-hour period, with the potential to increase to 10,000, 100,000, or even an unlimited number per phone number.

2. Responding to Unlimited Customer-Initiated Conversations

With business verification, businesses can provide prompt and unlimited responses to customer-initiated conversations within the 24-hour messaging window. This level of responsiveness fosters positive customer experiences and strengthens relationships.

3. Enhanced Brand Recognition with Display Name Approval

Business verification ensures display name approval, strengthening brand recognition and trust among customers. An approved display name helps customers differentiate official messages from potential spam or fraudulent activities.

Conclusion: Making an Informed Decision

While businesses can start messaging customers without business verification, it's crucial to acknowledge the limitations that come with it. The 250 unique customer limit and the restriction to 2 phone numbers may pose challenges for businesses seeking to expand their reach and engagement efforts.

By opting for business verification, businesses can overcome these limitations and access a host of benefits, including increased customer reach, unlimited responses to customer-initiated conversations, and improved brand recognition.

Ultimately, the decision to pursue business verification on the WhatsApp Business Platform should be based on each business's unique needs and objectives. Understanding the implications of verification and its potential for growth can enable businesses to make an informed choice that aligns with their communication strategies and customer engagement goals. WhatsApp Business Platform offers a valuable channel for businesses to connect with customers, and business verification serves as a gateway to unlocking its full potential.


Also you will find details on Facebook documentations. Messaging Limits : https://developers.facebook.com/docs/whatsapp/messaging-limits

Start messaging customers on WhatsApp Business Platform:  https://www.facebook.com/business/help/2640149499569241