Whatsapp has become one of the most used messaging platforms in Bangladesh, and has become a crucial tool for both personal and professional communication.
Recognizing its potential, as a business owner you can use WhatsApp for marketing to reach your target audience effectively.
In this blog, we'll explore the significance of WhatsApp marketing in Bangladesh and the benefits of using specialized WhatsApp marketing software like BotSailor for this purpose.
WhatsApp marketing is the same as other marketing techniques out there, You are just using WhatsApp as a medium in this case. Benefits of using WhatsApp for marketing is its high opening rate. Meaning WhatsApp is great for sending marketing messages because most people will open them and read them.
WhatsApp marketing means using WhatsApp to promote your products, services or business. You can start a WhatsApp broadcast campaign to all your existing customers or new customers to notify them about your upcoming product or service.
Broadcast messaging is a quick way to reach lots of people at once with less effort. By sending targeted messages to a large audience instantly, you can effectively promote your products, announce special offers, and drive conversions. Because WhatsApp opens a room for your sales rep to talk to your customers personally, this increases the chance of turning them into paying clients.
Sadly you can't do marketing in WhatsApp with the regular app or WhatsApp Business App. Although you can do broadcasting in the WhatsApp Business App but you are limited to 256 people at a time only.
In order to properly run successful marketing campaigns in WhatsApp, you need to use WhatsApp Business Solution Providers (BSP) like BotSailor that use WhatsApp Cloud API to help you run successful marketing campaigns.
Read More: https://botsailor.com/blog/botsailor-your-complete-whatsapp-telegram-marketing-powerhouse
WhatsApp is now very popular in Bangladesh; almost everyone uses it. So WhatsApp could be one of the best platforms for marketing. According to Cody.co, 72% of users said they prefer personalized messages for marketing messages.
This indicates that businesses can effectively reach their target audience through personalized marketing on WhatsApp. With the widespread usage of WhatsApp in Bangladesh, businesses have a great opportunity to connect with customers in a more direct and engaging way.
We in BotSailor recognize this immense potential of WhatsApp marketing in Bangladesh. Our platform empowers businesses to harness the power of WhatsApp Business API to drive growth and customer engagement. By leveraging WhatsApp's reach and interactive features, you can:
With BotSailor's advanced features, you can automate repetitive tasks, manage customer inquiries efficiently, and track campaign performance. Our platform is designed to help you make the most of WhatsApp marketing and achieve your business goals.
BotSailor can help your business reach more people. You can save customer info, Schedule messages, use premade message templates, send pictures and videos, and even track how your messages are doing using our analytics. With these tools, you can send out messages faster, save time, and figure out which strategy is working best with your customers.
Here are some of the key features of BotSailor that you can use for WhatsApp Marketing among many others:
WhatsApp Broadcasting: BotSailor’s Broadcasting feature lets you send bulk messages to your customers. This helps your business to efficiently reach your target audience, promote products, share updates, and boost engagement, ultimately driving marketing campaigns to success.
AI Chatbots: With BotSailor's visual flow builder you can make multiple AI chatbots for different cases that provide automated, personalized customer interactions. Without knowing any code. This can enhance your marketing campaigns by generating leads, answering repetitive queries instantly, recommending products, and driving sales 24/7.
User Input Flow: While building a chatbot, in the flow builder you can see an element called user input flow. You can use this element in your chatbot to collect your customers necessary information like email, phone number etc. BotSailor's User Input Flow efficiently collects customer data through interactive conversations. This valuable information helps tailor marketing campaigns, delivering personalized messages and offers, increasing engagement and conversions. And these data are organized in the subscriber manager. So you can easily collect user information when needed.
WhatsApp Forms: WhatsApp from simplifies data collection. Gather valuable customer information to create targeted marketing campaigns, personalize messages, and boost conversions. You can easily integrate it with your chatbot and your customers can easily give the information needed.
WhatsApp Catalog: Use WhatsApp catalog to showcase your products visually in chat like a carousel, boosting your marketing campaigns. Customers can easily browse your items, click to purchase, and engage with your brand directly on WhatsApp, increasing sales and customer satisfaction.
Sequence Message: BotSailor's sequence messaging is a very important feature for WhatsApp Marketing. A sequence message is like a set of messages that are planned to be sent out one after the other. You can use this feature to nurture your leads with relevant content and offers, this tool helps marketers build relationships, increase engagement, and guide customers through the sales funnel, ultimately driving conversions and boosting your campaign ROI.
Shopify and WooCommerce Automation: If you are an ecommerce business owner then BotSailors Shopify and WooCommerce Automation feature can be a game changer for you. In the ecommerce business keeping your customer updated about their purchase or order is crucial.
With this feature, you can make sending timely order updates, promotions, and abandoned cart reminders directly to customers WhatsApp chat fully automated. This boosts customer engagement, retention, and sales, streamlining marketing efforts.
Assigning Label: BotSailor's Assign Label feature allows you to categorize your customers based on specific criteria as you set. This feature helps segment your customers for targeted marketing campaigns, improving message relevance and increasing conversion rates.
Live Chat: BotSailor's Live Chat offers real-time customer interaction. Meaning you can provide instant support, answer queries, and capture leads directly, enhancing your customer satisfaction and boosting sales opportunities within your marketing campaigns. Moreover you can also assign specific customers to any label and you can also assign your agent to handle that conversation for you. This will let you focus on more important tasks relieving stress.
Chat Widget: BotSailor's Chat Widget provides instant customer engagement on your website. All you have to do is just copy the chat widget code and paste it on your website's source code. Chat widget can enhance your customers' experience, they can just click on the widget and start a conversation. This can help you capture more leads, offer real-time support and build stronger customer relationships for successful marketing campaigns.
So these are some of the key features of BotSailor among many others that you can use for your WhatsApp Marketing journey.
Due to less people in Bangladesh using dual currency cards. We integrated Bkash payment for ease of payments. Bkash is one of the most popular payment gateway in Bangladesh. To purchase a BotSailors premium package
Our dedicated customer support team is always happy to answer your questions and help you get the most out of BotSailor. It's easy to reach us – simply visit our website (https://botsailor.com/) and open a chat using the chat widget. Click the WhatsApp icon at the bottom of the page and hit "Start Chat" to connect with a friendly representative.
Here are few examples of industries that can use WhatsApp Marketing to grow their business:
Ecommerce stores can boost their sales by using WhatsApp marketing tools like BotSailor. Imagine being able to chat directly with customers, send them personalized offers, and even let them track their orders, all through WhatsApp!
This makes shopping super easy and fun. Plus, you can send pictures and videos of products, which helps customers see what they're buying. By using WhatsApp, stores can build stronger relationships with their customers and keep them coming back for more.
The automotive industry can leverage WhatsApp marketing software like BotSailor to significantly enhance customer engagement and sales. By creating interactive chatbots, dealerships can provide instant responses to customer inquiries about car models, features, pricing, and availability.
Automated appointment scheduling using WhatsApp Form for test drives and service bookings can streamline operations.
Additionally, personalized recommendations based on customer preferences and browsing history can be delivered directly through WhatsApp, increasing the likelihood of conversions.
Furthermore, WhatsApp groups can be utilized to foster community engagement among car owners, sharing ownership experiences, tips, and exclusive offers.
By using BotSailors advanced features, dealerships can access valuable customer data to tailor marketing campaigns and improve customer satisfaction.
The real estate industry can simplify customer interactions with WhatsApp marketing software like BotSailor. By training BotSailors AI chatbots with companies' complex data, real estate agents can offer 24/7 property information, schedule property viewings, and answer customer queries instantly.
Automated property suggestions based on customer preferences can enhance the search experience.
Additionally, WhatsApp groups can be used to create a sense of community among residents, sharing local information and building trust. Integrating WhatsApp with CRM systems allows for efficient lead management and personalized communication, ultimately driving sales and customer satisfaction.
Brokerage houses can use WhatsApp marketing software like BotSailor to automate routine tasks like market updates, stock quotes, and order placement, brokers can free up time for personalized client interactions.
Real-time alerts on market fluctuations, personalized investment recommendations, and educational content can be delivered directly to client’s phones.
Additionally, chatbots can assist with account management, providing balance inquiries, transaction history, and customer support. This personalized and efficient approach fosters trust and loyalty, attracting new clients and retaining existing ones.
The education industry can revolutionize student engagement and administrative efficiency with WhatsApp marketing software like BotSailor.
By automating tasks like admission inquiries, fee payments, exam schedules, and result notifications, educational institutions can enhance student experience and reduce administrative burdens.
Interactive chatbots can provide instant answers to student queries, offer academic support, and facilitate communication between students, teachers, and parents.
Personalized learning recommendations, course updates, and event reminders can be delivered directly to students' phones, increasing student engagement and retention.
Just like these industries Fashion, Financial Institutes, Pharmaceutical Industries can also benefit from BotSailor.
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