Solution - This message was not delivered to maintain healthy ecosystem engagement

Introduction

WhatsApp is a powerful tool for businesses to connect with customers. However, some users encounter a frustrating error when sending  marketing template messages through live chat or bulk broadcasting.

"This message was not delivered to maintain a healthy ecosystem engagement."

Or

"In order to maintain a healthy ecosystem engagement the message failed to be delivered"

If you've faced this issue, it's likely due to WhatsApp's Per-User Marketing Template Message Limits, a system designed to improve user experience by capping the number of marketing messages a person can receive within a certain time. This blog will help you understand the error, why it happens, and how to avoid it.

Understanding the Error Message

WhatsApp enforces this restriction to ensure users aren't overwhelmed by excessive or irrelevant messages. When this error occurs, it means that:

1. The recipient has already received the maximum allowed marketing messages within the defined period.
2. WhatsApp has decided not to deliver your message to maintain user engagement and ecosystem health.

The error is usually accompanied by specific codes:

• 131049 for businesses using the Cloud API.
• 1026 for businesses using the On-Premises API.

Why Does WhatsApp Have Per-User Marketing Limits?

The goal of these limits is to:

• Improve user read rates by reducing message fatigue.
• Enhance user sentiment toward business messages.
• Ensure business messages remain valuable and relevant to users.

WhatsApp's data shows that fewer, better-timed messages lead to higher engagement and satisfaction among users.

How to Prevent This Error

If you're encountering this issue, here’s how you can adjust your approach:

1. Space Out Your Marketing Messages

• Avoid sending multiple marketing messages to the same user within a short timeframe.
• Allow time for users to engage with the first message before sending another.

2. Focus on Engagement

• Encourage users to respond to your messages. When a user responds, you gain the ability to send additional marketing messages within the same conversation window.
• Use interactive content like quick replies or buttons to prompt engagement.

3. Leverage Active Conversations

• When you already have an open marketing conversation with a user, focus on nurturing it. You can send follow-ups or additional messages within the same conversation window.

4. Avoid Immediate Resending

• If your message fails due to the limit, do not resend it immediately. Instead, retry in increasing time intervals:
  • First retry: After 12 hours.
  • Second retry: After 24 hours.
  • Third retry: After 48 hours.

5. Segment Your Audience

• Prioritize sending messages to users who have shown previous engagement.
• Tailor messages to match user preferences, making them more relevant and likely to be read.

What to Do If You Receive This Error

1. Check the Error Code
   Look for the specific error code in your API or webhook response. Codes 131049 and 1026 indicate the per-user limit is enforced.

2. Pause and Retry Later
   Avoid spamming the recipient by repeatedly attempting delivery. Instead, use incremental retry logic to respect the user's limits.

3. Review Your Messaging Strategy
   Evaluate the frequency and content of your messages. Ensure you're targeting the right audience with relevant and valuable information.

How the Error Notification Works

• WhatsApp provides real-time feedback on undelivered messages through the webhook status.
• When the error occurs, the webhook will show the message status as failed, with the corresponding error code.

Best Practices to Optimize Your Messaging

1. Use Personalization
   Address users by their name or refer to previous interactions to create a sense of familiarity.

2. Send Value-Driven Content
   Focus on providing value to your users, such as promotions, helpful tips, or updates relevant to their interests.

3. Respect User Preferences
   Allow users to opt out of marketing messages if they wish. This builds trust and prevents unnecessary delivery failures.

Conclusion

WhatsApp's Per-User Marketing Template Message Limits are not barriers but tools to help businesses communicate more effectively. By understanding the reasons behind this error and implementing the best practices outlined above, you can ensure higher engagement rates, fewer delivery issues, and better customer relationships.

If you need assistance in optimizing your WhatsApp campaigns or handling such errors, feel free to reach out to us. Together, we can make your WhatsApp marketing a success.