Best WhatsApp Marketing Software Compared

Currently WhatsApp continues to be one of the most used communication tools for businesses & finding the right marketing software is essential for maximising its potential. In 2024, various platforms offer different features and pricing structures to meet the needs of users. In this blog, we’ll review a few top WhatsApp marketing softwares & compare with BotSailor ,besides highlighting their key features, costs, and what sets them apart, helping you choose the best fit for your business. 

Wati

Wati's Core Features

Wati is a platform designed to streamline WhatsApp communication for businesses. Its key features include:

• Shared Team Inbox: Facilitates collaborative management of WhatsApp conversations.
• Broadcast & Bulk Messaging: Enables efficient communication with large audiences.
• No-Code Chatbot Builder: Allows creation of automated chatbots to handle inquiries.

 

Wati's Pricing and Accessibility

Starting Price: Wati's monthly subscription starts at $39, which might be prohibitive for small businesses..

No Free Plan: WATI does not offer a free plan, and a credit card is required for the trial period, which might be a barrier for potential users.

No Whitelabel Availibility

Potential Limitations of Wati- 

• High Cost: Subscription fees are often deemed excessive, especially for smaller businesses.
• Limited Customization and Features: The platform offers restricted customization options, particularly for businesses with specific needs. 
• Single-Channel Focus: Exclusive reliance on WhatsApp could limit the platform's effectiveness for businesses requiring a multi-channel communication strategy.

 

BotSailor  Comparison

• Offers Free Plan: BotSailor offers a free plan that includes 10K messages every month, plus advanced live chat, and multi-channel integration. It's simple and stress-free to get started—just verify your email, and you can explore the platform without any costs, making it an ideal way to use & test its features without any initial investment.
• Lower Starting Price: A more affordable entry point at $6.99 per month.
• White-Label Solutions: Enables users to establish their own chatbot service business.
• Multi-Channel Integration: Supports WhatsApp, Facebook, Instagram, and Telegram.
• Broadcast: Available
• Advanced Live Chat Support: BotSailor’s live chat support is advanced, featuring inbox available for everyone, individual agent assign to specific chats, label addition, sequence assignment,  language translation, all within the live chat.

While Wati excels in certain areas, such as team collaboration and bulk messaging, its pricing, limited features, and customer support issues might deter potential users. BotSailor presents more affordable and flexible alternatives with broader capabilities.

 

FlowXo

Flowxo enables businesses to create and deploy chatbots across various messaging channels.

 Its key features include:

1/Conversational Lead Generation: Captures and qualifies leads through interactive chatbot experiences.

2/Smooth Handover to Live Chat: Ensures smooth transitions between chatbot and human agents for complex inquiries.

3/Versatile Automation: Automates various tasks and processes to enhance efficiency and productivity.

 

FlowXo Pricing and Accessibility

 

• Starting Price: FlowXo offers a competitive starting price of $25 per month.
• Free Trial: Flowxo provides a 14-day free trial, enabling potential users to evaluate the platform's capabilities without financial commitment. [ Where comparatively BotSailor offers Free trial with no time limitation ] 
• Omnichannel Support: The platform supports multiple channels including web chat, Facebook Messenger, WhatsApp, SMS, Telegram, and Slack.
• No Whitelabel Availability

 

Potential Limitations of FlowXo

• Dependence on Third-Party Integrations: Many advanced features and functionalities require third-party tools, which can complicate the setup and maintenance process.
• Complex Bot Building Process: Creating chatbots in Flow XO can be challenging and time-consuming, requiring third-party tools to build even slightly sophisticated workflows.
• No Built-in AI/Machine Learning: The platform does not include native AI or machine learning capabilities, relying on external services like Dialogflow for these features.
• Manual Intervention Required for Live Chat: The platform lacks automated notifications for live agents, requiring constant monitoring for human intervention.

 

BotSailor Comparison 

Independent Platform: Operates as a standalone platform without any reliance on third-party integrations.

User-Friendly Chatbot Builder: Offers a drag-and-drop builder for super easy chatbot creation.

Comprehensive AI Features: Includes AI capabilities for intelligent interactions. It has AI bot reply & AI rewrite right in the Live Chat section.

Live Chat Automation: Allows for smooth transitions between chatbot and human agents. Notifies on any new message arrival & shows any action taken on the chat surface. 

Strong Integration Capabilities: Connects with popular platforms like Shopify and WooCommerce besides Whatsapp  catalogue integration.

 

Landbot

Landbot empowers businesses to create conversational experiences. By leveraging AI, Landbot generates chatbots that can be deployed on different platforms & on Whatsapp. 

Landbot's key features include:

• No-code chatbot builder: Create chatbots without programming.
• Multi-channel deployment: Publish chatbots on web, WhatsApp, Facebook Messenger, and more.
• AI-powered conversations: Enhance interactions with intelligent chatbot responses.
• Build In Integrations: Connect with popular tools and platforms.
• Comprehensive analytics: Track chatbot performance and user behaviour.

Pricing and Accessibility

Starting at €40 per month

No Whitelabel Solution

Free plan has one user & 100 message per month

 

Potential Limitations of Landbot

• High Cost Per Seat: The cost per user seat can be high, especially for businesses with large teams or multiple clients, making it less economical for some users.
• High Cost for WhatsApp: The cost associated with WhatsApp integration is considered expensive compared to other platforms, which may be a drawback for budget-conscious businesses.
• Limited Language Support: The chatbot is only available in English, which can be a barrier for non-English speaking users.
• Complex CNAME Setup: Setting up a custom CNAME is complicated and could benefit from a more user-friendly approach.

BotSailor Comparison:

• Multilingual Support: BotSailor offers multilingual chatbot support, including RTL languages, and provides live chat translation with language identification, making it accessible to a global audience.
• Easy Domain Setup: Setting up a domain or subdomain with BotSailor is straightforward. For a domain, users simply add BotSailor’s name servers. For a sub-domain, users add an "A Record" pointing to a specific IP. The entire process is designed to be user-friendly.
• Affordable: BotSailor offers competitive pricing with a free plan that provides extensive features, and its domain setup does not involve complex configurations or high costs.

 

Interakt

Interakt is a comprehensive customer engagement and support platform designed to enhance interactions with leads and customers on Whatsapp

It’s key features are:

• Chat Automation: This includes advanced automation capabilities like Welcome Messages, Out of Office (OOO) replies, and custom replies, streamlining interactions and enhancing efficiency.
• Automated Workflows: Allows the creation of automated processes for managing various tasks and customer interactions, improving operational efficiency and consistency.
• Campaign Management & Analytics: Comprehensive tools for managing campaigns with detailed reporting and analytics, including campaign filters, summaries, and agent performance metrics.

 

Pricing and Accessibility

Starting price is  ₹2,499 (+taxes) per month

No Whitelabel Solution

Free trial for 14 days

 

Potential Limitations of Interakt

• High Costs:

Considered expensive compared to competitors & unsuitable for small & medium size businesses.

Hidden Costs: Pricing discrepancies, where actual costs are higher than the advertised rates.

• No multi channel availability- Needs to include support for more platforms beyond WhatsApp.
• Complicated User Management: The tagging and segmentation of users is complicated, making user list management challenging.

BotSailor Comparison

• BotSailor has absolutely no hidden costs
• Has different packages & pricings, which is accessible for all business types starting from small, medium & large.
• BotSailor's Subscriber Manager is:

- Accessible via the 'Subscriber Manager' on the dashboard’s left navigation menu.

-Subscriber Search and Filtering: - Search bar and options for quick access to specific contacts or groups.

-Subscriber Import and Export-

-Manual Subscriber Management

• User-friendly design with clear buttons, forms, and feedback messages.

Manychat

Manychat is a chat marketing software that allows businesses to automate two-way conversations on social media platforms. It’s core features are:

1. Custom Chatbot Flows
2. Live Chat and Multi-Channel Support: For Messenger, Instagram DM, and SMS  channels.
3. Analytics and Conversion Tracking

 

Pricing and Accessibility

Starts with $15 per month

Free plan available with very limited user capability until they upgrade.

Offers Whitelabel Solution

 

Potential Limitations of Manychat

• Complexity and Learning Curve:Initial setup and understanding of automated flows can be complicated despite free training resources.
• Difficulties in accessing support, resolving account issues, and getting responses.
• Limited capability for developing highly complex chatbots compared to other platforms.
• Lacks notifications or alerts for automation failures, requiring users to manually check for issues.

 

BotSailor Comparison

• Currently providing support for App verification & Whatsapp business verification for the users who may not belong from a technical background, making it a chatbot for all.
• The embedded sign up feature made it the easiest process to get started with one's whatsapp business right from dashboard (connect account) Same goes for the Facebook & Instagram users, just login with the account & they are all good to go.
• 24/7 customer support, available through Live Chat & support ticket. An active facebook community & ultra active forum, where users feature requests & bug reports are addressed almost instantly. All they have to do is monitor their thread status. 
• The Whatsapp flows form integration is keeping it one step ahead for collecting users information, besides the user input flows. Making intuitive bots with custom & system fields is also worth it. 
• Instant notification on live chat is available & bot error log makes it most convenient for users to track the error.

 

AiSensy

AiSensy is a Whatsapp Chatbot, CRM & Marketing Platform. It’s core features are

-Unlimited Agent Logins and Multi-Agent Live Chat:

-Smart audience segmentation for targeted messaging.

-Integration with Shopify, WooCommerce, and Dialogflow Chatbot.

 

Pricing and Accessibility

Starts with $20 per month

Businesses can enjoy 1000 free conversations per month for Service category messages.

No WhiteLabel availability

 

Potential Limitations of AiSensy

• Hidden Costs:

Additional GST charges 

Pricing plans can be costly compared to other chatbot platforms.

• No multi channel integration
• Limited chatbot capabilities and some restrictions on messaging volumes and frequencies.

 

BotSailor Comparison:

• It is clearly stated that the message credit is unlimited in BotSailor Premium & Whitelabel Reseller  packages.
• In the PPU package (Whitelabel), users can get unlimited user accounts & unlimited subscribers with all the other features available. They only need to buy the message credit afterwards according to their needs. The message credit packages are given in different portions from small to big for users convenience.

 

Infobip

Infobip's CPaaS is a global cloud communications platform enabling businesses to build connected experiences across over 30 channels like SMS, Voice, Video, Email, WhatsApp,Viber, Messenger and more. It offers SaaS tools like Moments for customer engagement and Answers for chatbot building.

 

Pricing and Accessibility

Infobip does not publicly disclose its pricing information. To access specific pricing details, users are required to:

• Verify their email and phone number.
• Create and log in to an Infobip account.

 Potential Limitations of Infobip

• Lack of transparent pricing: Infobip does not disclose its pricing information upfront. To access specific pricing details, users are required to verify their email and phone number and create an account. This can be a deterrent for potential customers, especially small businesses.
• Poor customer support
• Difficult to use interface: While the portal is clean and easy to use, some users find the way functions are named to be difficult to memorise.

• Messaging window limitations: There are limitations on when you can send messages to users on WhatsApp. You can only send messages outside of the messaging window if you use a pre-approved message template.
• Messaging limits: WhatsApp has messaging limits for outbound messages. These limits restrict the number of conversations that you can start with users within a 24-hour period.

 

BotSailor Comparison

Pricing Transparency

• BotSailor: Offers clear and accessible pricing information to all potential customers.

Customer Support

• Emphasises strong customer support as a key feature.

User Interface (UI) and User Experience (UX)

• BotSailor: Highlighted for its user-friendly interface.

Messaging Limitations

• BotSailor: Offers premium and whitelabel reseller packages without message or messaging window limitations.

 

Additional Considerations:

• BotSailor offers a wide range of features, including a visual drag and drop flow builder, live chat, broadcasting and different integrations.
• Supports a variety of channels, including WhatsApp, Facebook Messenger, Instagram, and Telegram.
• Provides automation capabilities for tasks such as lead generation, customer support, and marketing.
• Offers analytics tools to track chatbot performance.
• Integrates with a number of third-party platforms, such as email marketing platforms.

 

Scalability

• Offers a scalable platform that can handle increasing message volumes and user growth.
• The platform is designed to handle large amounts of data and traffic.

 

Reliability

• Offers a reliable platform with a high uptime rate.
• The platform is monitored 24/7 to ensure that it is always available.

 

Security

• Offers a secure platform with a number of security features, including data encryption and user authentication.

 

Why BotSailor Stands Out

Based on the comparison of BotSailor with other platforms like Wati, Flowxo, Landbot, Interakt, Manychat, AiSensy, and Infobip, it's evident that BotSailor offers a compelling value proposition, because of its- 

• Affordability: BotSailor stands out with its free plan and competitive pricing, making it accessible to businesses of all sizes.
• User-Friendliness: The platform's intuitive interface and easy-to-use chatbot builder simplify the creation and management of chatbots.
• Comprehensive Features: BotSailor offers a robust feature set, including advanced live chat, automation, analytics, and multi-channel support.
• Scalability: The platform can accommodate businesses of any size, with the ability to handle increasing message volumes and user growth.
• Strong Customer Support: BotSailor's commitment to providing excellent customer support is evident through its live chat, support tickets, and active community engagement.
• Transparency: Clear and accessible pricing information is a significant advantage over competitors like Infobip.
• Flexibility: BotSailor's white-label solution empowers businesses to build their own chatbot service.

 

In conclusion, BotSailor's combination of affordability, user-friendliness, comprehensive features, strong customer support, and transparency makes it a compelling choice for businesses looking to use chatbot technology.