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Running WhatsApp broadcasts with BotSailor is simple, powerful, and effective when done right. Follow this complete step-by-step guide to create, schedule, and personalize your WhatsApp campaigns for maximum engagement.
Read more: Automatically Broadcast your New WordPress Blog post to WhatsApp Subscribers with BotSailor
Meet Sarah, the owner of "Chops and Hops," a small but popular restaurant in the city.
Like many businesses, Sarah had built a loyal customer base, but she often struggled to bring them back after their first visit.
She knew that traditional SMS and email promotions were no longer enough — she needed something more personal, direct, and effective.
That's when she decided to use BotSailor’s WhatsApp Broadcasting.
It was Friday afternoon, and Sarah had an idea — she wanted to offer a special weekend deal:
"Buy 1 Get 1 Free on All Burgers."
But she didn’t want to message everyone blindly. She wanted to target only customers who visited in the last 30 days — the ones most likely to respond.
Instead of manually sending hundreds of messages, Sarah opened BotSailor and got to work.
She logged into her BotSailor dashboard and went to WhatsApp → Broadcasting.
Clicking on Create, she named her campaign:
“Weekend Burger Bonanza ๐๐”.
She selected the 24 Hours messaging type because she wanted to send a free-form personalized message instantly without needing a pre-approved template.
Sarah then filtered her audience:
She scheduled the broadcast for Saturday morning at 10:00 AM, when people are usually planning their weekend meals.
Sarah knew a plain text wouldn’t grab attention.
Using BotSailor’s visual flow builder, she crafted a dynamic message:
To make it more natural, she added a 5-second delay between the text and image, making it feel like a real conversation rather than a blast.
Launching and Watching the Magic Happen
Sarah saved the campaign.
The next morning, at exactly 10:00 AM, the broadcast went live.
Within minutes, responses started flooding in.
Customers clicked the reservation button, asked about menu options, and some even shared the promotion with their friends!
Blog Post's:
How can I send bulk WhatsApp messages to my customers using BotSailor?
BotSailor simplifies sending bulk WhatsApp messages through its WhatsApp Broadcasting feature. To initiate a campaign, navigate to WhatsApp → Broadcasting in your BotSailor dashboard and click Create. You can then define your audience by including or excluding specific label IDs, targeting recently added subscribers, or those added after a specific date. Design your message flow with various content types and personalize it with dynamic variables. You can choose to send free-form messages within the 24-hour service window or utilize pre-approved WhatsApp Template Messages for broader reach.
What are the different messaging types available for WhatsApp broadcasts in BotSailor?
BotSailor offers two primary messaging types for WhatsApp broadcasts:
24 Hours: This option allows you to send free-form messages to users within their 24-hour service window of interaction with your WhatsApp business account.
Anytime: This option enables you to message users beyond the 24-hour window by utilizing pre-approved WhatsApp Template Messages. If you select "Anytime," you will need to choose a pre-existing template from the dropdown menu.
How can I target specific customer segments with my WhatsApp broadcast campaigns in BotSailor?
BotSailor provides several options to segment your audience for targeted WhatsApp broadcasts. In the campaign setup, you can:
Include Label IDs: Select specific subscriber groups based on labels you've created (e.g., "prospect_customer").
Exclude Label IDs: Optionally remove subscribers belonging to certain groups.
Target Recently Added Subscribers: Focus on your newest contacts.
Filter by Subscription Date: Target subscribers who joined after a specific date.
These segmentation features ensure your messages reach the most relevant recipients, increasing engagement.
Can I schedule my WhatsApp broadcast campaigns to be sent at a later time using BotSailor?
Yes, BotSailor allows you to schedule your WhatsApp broadcast campaigns for a later time. During the campaign setup, if you select the Anytime messaging type, you will find the Schedule Time option. Here, you can choose the desired date, time, and time zone for your campaign to be automatically sent to your selected audience.
How can I personalize my WhatsApp broadcast messages in BotSailor to increase engagement?
BotSailor enables message personalization through dynamic variables within the message flow. When designing your broadcast, you can insert placeholders that will be automatically replaced with subscriber-specific data, such as their first name ({first_name}), purchase history, or interaction data. This allows you to craft customized messages that resonate more effectively with your audience, as demonstrated in the restaurant use case where the message included the customer's first name.