How to use RCN Postback Manager to get opt in subscribers from Facebook Pages

Growing your subscriber list is crucial for successful online businesses. With BotSailor’s RCN Postback Manager, you can now easily capture opt-in subscribers directly from your Facebook Pages — automatically and effortlessly!

In this guide, you’ll learn what RCN Postback Manager is, why you should use it, and how to set it up to start building your subscriber base from Facebook interactions.

What is RCN Postback Manager?

RCN (Received Chat Notification) Postback Manager is a feature inside BotSailor that allows you to automatically send an opt-in prompt to users who send a message to your Facebook Page.

When a user responds to your Facebook Page’s inbox (either through direct messaging or replying to a post), BotSailor will automatically trigger a CTA (Call-to-Action) button asking them to confirm their opt-in.

Only after the user clicks the CTA button, are they officially added as a subscriber inside BotSailor.

Why Use RCN Postback Manager?

Here are some key reasons to use RCN Postback Manager:

✅ Compliance-Friendly Opt-in: Users must actively click to become subscribers, ensuring consent.
✅ Higher Engagement: Messaging users while they are already engaged increases opt-in chances.
✅ Automation: After opt-in, you can immediately launch bot flows, broadcasts, or tag them for future marketing.
✅ Multi-Platform Growth: Move users from Facebook to WhatsApp or Website Chatbots with seamless journeys.

How to Set Up RCN Postback Manager in BotSailor

Follow these simple steps:

Step 1: Navigate to RCN Postback Manager

Login to your BotSailor Dashboard.
From the left-side menu, go to Bot manager → RCN Postback Manager.

Step 2: Add New RCN Postback

Double click on the Start Bot Flow component, and set up the Start Bot Flow component.
Select New RCN Postback from the left menu.

Step 3: Set Up Your Opt-in Postback

Choose the Bot Flow that you want to send to users as the CTA opt-in.

Example: "Get Updates", "Subscribe to WhatsApp", "Claim Your Offer."

Make sure this flow includes a button that confirms the user's intent to subscribe.

Step 4: Save and Activate

Click Save.
Your RCN Postback is now live!

Now, when a user sends a message to your Page, BotSailor will send an automated opt-in CTA.

Once the user clicks on the button, they will be registered as a subscriber.

Important Points to Remember

Users must click the CTA to become subscribers — simply sending a message is not enough.
Make the CTA clear and attractive — e.g., "Get Updates Now," "Subscribe for Free Tips," etc.
Delay settings can be adjusted if needed to avoid sending the opt-in message immediately.

Best Practices to Increase Opt-in Rates

Use Warm CTAs: Use friendly, benefit-driven wording in your CTA buttons.
Combine with Facebook Ads: Run "Send Message" ads to your Page and catch users when they first interact.
Send Quick Replies: Engage the user with an opening conversation, then present the opt-in CTA naturally.
Retarget Non-Opted Users: Re-engage people who have messaged but didn’t opt-in yet.

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📌 Frequently Asked Questions (FAQs)

What is BotSailor RCN Postback Manager and how does it help in building Facebook Page subscribers?

BotSailor's RCN (Received Chat Notification) Postback Manager is a feature that automates the process of capturing opt-in subscribers from your Facebook Page interactions. When a user sends a message to your Page (either directly or by replying to a post), the RCN Postback Manager automatically sends them a Call-to-Action (CTA) button asking for their opt-in confirmation. Only after the user clicks this button are they officially added as a subscriber within BotSailor, enabling you to build a compliant and engaged subscriber list directly from Facebook.

Why should I use the RCN Postback Manager in BotSailor for my Facebook Page?

Using the RCN Postback Manager offers several key benefits for growing your Facebook Page subscriber base:

Compliance-Friendly Opt-in: It ensures active user consent as users must explicitly click the CTA button to subscribe.
Higher Engagement: By presenting the opt-in prompt while users are already interacting with your Page, you increase the chances of conversion.
Automation: Once a user opts in, you can automatically trigger bot flows, send broadcasts, or apply tags for targeted marketing.
Multi-Platform Growth: It facilitates moving users from Facebook to other platforms like WhatsApp or website chatbots, creating seamless customer journeys.

How do I set up the RCN Postback Manager in BotSailor to start collecting opt-in subscribers from my Facebook Page?

Setting up the RCN Postback Manager in BotSailor involves these simple steps:

Navigate to RCN Postback Manager: Log in to your BotSailor Dashboard and go to Bot Manager → RCN Postback Manager in the left-side menu.

Add New RCN Postback: Select New RCN Postback from the left menu.

Set Up Your Opt-in Postback: Choose the specific Bot Flow you want to present to users as the opt-in CTA (e.g., "Get Updates," "Subscribe to WhatsApp"). Ensure this flow includes a button that confirms the user's subscription intent.

Save and Activate: Click Save to make your RCN Postback live.

Now, when someone messages your Facebook Page, BotSailor will automatically send the configured opt-in CTA.

What are some important considerations when using the RCN Postback Manager to maximize opt-in rates from Facebook?

To maximize your opt-in rates using the RCN Postback Manager, remember these important points:

Users are only added as subscribers after they actively click the CTA button. Simply sending a message is insufficient.
Make your CTA clear and attractive with benefit-driven wording (e.g., "Get Updates Now," "Subscribe for Exclusive Offers").
You can adjust delay settings if you don't want the opt-in message to be sent immediately after the user's initial message.

What best practices can I implement to further increase opt-in subscriber numbers using BotSailor's RCN Postback Manager with my Facebook Page?

To further boost your opt-in rates, consider these best practices:

Use Warm CTAs: Employ friendly and benefit-oriented language in your CTA buttons to encourage clicks.
Combine with Facebook Ads: Run "Send Message" ads to your Page to capture users' attention when they first interact and present the opt-in.
Send Quick Replies: Initiate a brief conversation with quick replies before presenting the opt-in CTA naturally within the interaction.
Retarget Non-Opted Users: Consider strategies to re-engage users who have messaged your Page but haven't yet clicked the opt-in button.