What is Chat Marketing:
Chat marketing is a way to establish and strengthen the relationship between customers and businesses through instant messaging apps mainly with automated software like Chatbots. In chat marketing, most of the conversations between customers and businesses take place through automated services like chatbots. Chatbots can send customized and template messages to customers about product launches, starting sales, offers, discounts, and so on.
Besides chatbots, sometimes, conversations between customers and businesses can take place through human agents in live chat.
A chat marketing strategy consists of all aspects of business and involves almost everyone working in your business.
Benefits of Chat marketing:
In recent years, many businesses have benefited from chat marketing. They have used chat marketing to convert leads into sales.
Chat marketing is a useful approach to move customers through marketing and sales funnel steadily. Chat marketing help businesses view the entire customer lifecycle. The business can realize where and how impactful interactions can be created to attract and draw more customers.
Chat Marketing is getting popular:
Nowadays, Chat marketing is an essential part of digital marketing. Because of straightforward, dynamic, and client-oriented communication, digital marketers are more and more attracted to chat marketing. In one word, The influence of Chat marketing in digital marketing is spreading day by day.
Let’s explore the matter in detail.
Today’s customers prefer two-way chat communication over stereotypical one-way communication. Instant messaging apps like Facebook Messenger, WhatsApp, Telegram, and so on have made chat marketing incredibly popular in the digital marketing world.
A lot of consumers communicate with businesses via chatbots. And a single chatbot can reply to thousands of customers' queries 24/7 without being tired and overworked. Therefore, you don’t need to hire employees to reply to your customers’ queries. If you use Chatbots as a customer care service, you don’t have to worry about the matter.
Sometimes, customers need to talk with human agents. In this case, customers can easily refer themselves to human agents. Then a human agent can talk to the customers.
Some Chatbot builders like BotSailor provide Live Chat facilities. On the Live Chat feature, you can directly talk to your customers. You don’t need to go to messaging app platforms. Instead, you can reply to the customers' queries on the live chat feature. Of course, you can see the recent conversation of your customers on the live chat.
Chatbots are no longer dumb and cold in conversation. They have become smart and intelligent. Some Chatbots builders like BotSailor will provide components to build an intelligent Chatbot. And with the component, you can quickly build a condition-based smart and intelligent bot. And the Intelligent Chatbot can take decisions based on the users’ data. It doesn’t send messages to all customers randomly. Instead, it sends the right message to the right people. As a result, they are getting popular among customers. A lot of customers prefer Chatbot because of instant response and faster solutions.
Conclusion:
Nowadays, Instant messaging is more widely used. In chat marketing, you can easily and immediately understand the customer's likings and preferences. And as a result, you can deliver the best customer service that will please them and promote their brand image.
