BotSailor's Guide: Exploring the Versatility of Chatbots in Different Industries and Building Your Own


14 Sep 2023


In today's tech-driven world, chatbots have broken out from their typical patterns. They're not just limited to live chats and basic broadcasts anymore. They've instead evolved into flexible instruments that have influenced various industries in surprising ways. In this article, we will look at real-world applications where chatbots have proven its value and flexibility & give a vivid illustration of how you can build one on your own.




The Versatile World of Chatbots





  Use Case 1: NHS’S National Healthcare Assistant Chatbot UK  [Creative Use Case]




We know that In the fast-paced world of healthcare, every second counts. Let’s dive into a detailed explanation.





  • Target Audience: Patients seeking medical information, appointment scheduling, and health advice.

  • Context: NHS’s ‘Ask A&E’  Healthcare Assistant Chatbot acts as a virtual healthcare provider's assistant. It can help users find nearby clinics, schedule appointments, assess symptoms, collect patients’ data and feedback, provide mental health assistance & medication reminders, offer general health tips. take care of coverage and claims.

  • Functionality: Users can interact with the bot via text or voice, making it accessible to a wide range of patients. It can ask questions about symptoms and provide preliminary advice based on the user's responses.

  • Innovative Features: The chatbot can integrate with electronic health records (EHRs) to access patient histories and assist healthcare providers in making informed decisions.




Practical Illustration:  The leading healthcare system in the UK ,NHS (National Health Service) deployed the chatbot called "Ask A&E" to assist patients in booking appointments and provide guidance on emergency care services, helping to simplify the patient experience. 




According to TechCrunch , the UK has allocated substantial funds, such as £21 million and £36 million, to extend AI and technology into the National Health Service. This investment demonstrates a commitment to modernizing and improving healthcare through technology adoption. Read here for more - 




 Use Case 2: Nestle's Nutrition Chatbot [Creative Use Case]



Target Audience: Individuals seeking personalized nutrition advice and recipe recommendations.




Context: Nestlé's Nutrition Chatbot, known as "Ella," offers users personalised nutrition advice and recipe recommendations based on their individual preferences and dietary restrictions. It assists users in making healthier food choices and planning balanced meals.




Functionality: Users can interact with Ella via text or voice, sharing their dietary preferences and goals. Ella then provides tailored suggestions for recipes and offers nutritional information for informed decision-making.




Innovative Features: Ella leverages AI algorithms to analyze user data and provide personalized recommendations. It also keeps users engaged with regular updates and tips on maintaining a healthy diet.




Practical Illustration: Nestlé, a global food and beverage company, implemented Ella to enhance its customer engagement and promote healthier eating habits. This chatbot is a practical example of how AI is being used to provide valuable nutritional guidance to a wide audience




Moreover, chatbots have found practical applications in the airline industry, as exemplified by KLM Royal Dutch Airlines. KLM has introduced a customer support chatbot on Facebook Messenger, offering passengers real-time flight updates, booking assistance, digital boarding passes, and responsive customer support.



This innovative use of chatbots aligns with the expectations of modern travellers, providing convenience and accessibility through a familiar platform like Facebook Messenger.




In summary, chatbots have evolved into versatile tools with real-world applications spanning healthcare, nutrition, and customer support. Their transformative impact on industries showcases their potential to streamline processes, provide personalized assistance, and enhance overall user experiences. As technology continues to advance, chatbots are poised to play an increasingly pivotal role in shaping our digital interactions.




 Building Your Own Chatbot with BotSailor:




In this  section, we'll go through the process of  creating a customized Legal Document Generator Chatbot  with BotSailor . I'll assume the persona of Lisa, a legal consultant in need of such a service.





  • Building Your Own Chatbot


Use Case 3 - Legal Document Generator [ Conventional & practical use case ]


The first step in harnessing the power of LegalBot (your bot’s name) is to choose the right chatbot builder for your project. In this case, we will opt for BotSailor. So the first step is,



  1. Getting Started: Choosing BotSailor to create the Legalbot

  3. Planning and Designing Chatbot Conversations

  5. Defining Objectives and User Goals - Before diving into the chatbot creation process, it's essential to define your objectives and user goals. In this case, the goal is clear: creating a customized legal agreement efficiently.




D.Creating a Conversation Flowchart- To ensure a smooth interaction with LegalBot, I collaborated with BotSailor to create a conversation flowchart. This chart outlines the various stages of document creation, including:


- Document Type


- Clause Selection


- Client Information


- Review and Finalise





So let’s get started,




User Persona:


User Name: Lisa


Bot Name: LegalBot


Role: Legal document generator with button-based interactions.





Lisa: Hello, LegalBot. I need to create a customized legal agreement for a client.




LegalBot: Hi Lisa! I can assist with that. Please choose one of the options below:




[Document Type]


[Clause Selection]


[Client Information]




Lisa: [Clicks "Document Type"]




LegalBot: Great, Lisa! Let's start by selecting the type of legal document you need. Please choose 


from the following options:








[Terms and Conditions]




Lisa: [Clicks "Contract"]




LegalBot: Excellent choice! Now, let's move on to selecting the specific clauses for your contract. Please choose from the following categories:




[General Clauses]


[Payment Clauses]


[Confidentiality Clauses]




Lisa: [Clicks "Payment Clauses"]




LegalBot: Perfect! Here are some payment-related clauses you can include in your contract:




[Payment Terms]


[Late Payment Penalties]


[Payment Methods]




Lisa: [Clicks "Payment Terms"]




LegalBot: Great decision, Lisa! Now, let's gather some client-specific information to personalize the contract. Please provide the following details:




[Client Name]


[Client Address]


[Client Contact Information]




Lisa: [Provides client information]




LegalBot: Thank you, Lisa. We have all the necessary information. Let's review the draft of your customized contract:




[Displays the draft of the contract with selected clauses and client information]




Lisa: Everything looks good! Please finalize the contract.




LegalBot: Wonderful! Your customized contract is ready. You can use this format for your client.




[Generates a written document with given informations]




Lisa: Thank you, LegalBot! This saved me a lot of time and effort.



So this is how the Bot Creation Process for Legal Document Generator looks like within BotSailor's drag & drop flow builder. To learn more such as creating bot for sequence message within BotSailor, go to this video- 





  1. Web Integration


To gain a comprehensive understanding of integrating your social media platforms with BotSailor, we recommend watching these informative & tutorial based videos,




Link 1 : Shopify Integration with BotSailor -


Link 2 : WooCommerce Integration with BotSailor -






  1. Messaging Platform Integration




Link 3: Setting up WhatsApp cloud API to create WhatsApp Chatbot -




Link 4: Creating Telegram bot & connecting with BotSailor -  




Testing and Refining


Test, Test, Test: Ensure Smooth Interactions


Before rolling out your bot to clients, conduct extensive testing to ensure smooth interactions and accurate document generation.





Bridging the Gap: From Use Cases to Creation :Turning Inspiration into Action




To create a successful chatbot, start by identifying relevant use cases and adapting versatile ideas into practical functionalities & then find out which chatbot type aligns with your business type. customize the chatbot to meet your unique requirements, ensuring its  conversational flow, design, and content match with the objectives. Engage with creativity and innovation by experimenting with new features and technologies & improve user experiences. This approach bridges the gap between conceptual use cases and creating a chatbot that meets your needs.




The Future of Chatbots: Limitless Possibilities


In a recent study conducted by location marketing platform Uberall, some intriguing statistics regarding consumer perceptions of chatbots were revealed:





  • 80% of consumers reported having positive chatbot experiences.

  • 40% expressed interest in chatbot experiences from brands.

  • 38% believed brands should utilize chatbots for deals, coupons, and promotions.




Embark on Your Chatbot Journey with BotSailor!


As you've discovered the transformative power of chatbots in real-world scenarios and how to create your own customized chatbot using BotSailor, it's time to embark on your journey to chatbot excellence. Start by exploring BotSailor and unleash the potential of chatbots for your business or projects today! Whether you're in healthcare, nutrition, customer support, or legal services, chatbots have a role to play in smoothening and enhancing your operations. Sign In to BotSailor & join the chatbot revolution and experience the future of customer engagement. Click here & get started now- 

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Fatema Khatun

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