Benefits of using the Telegram App in online marketing

Telegram is a messaging app that gives the highest importance to security of users and speed. Recently, the messaging app has achieved massive popularity because it is secure and it has the ability to run on every major operating system. Also, as a mobile app, it is so much user-friendly and super fast.

In this blog, I will talk about how the Telegram app can help your business to grow.

With the Telegram App, you can send text messages, pictures, files, and any type of video. Besides, you can create groups for up to 200k people. No need to mention, you can create channels on the Telegram to broadcast unlimited messages to numerous users.   

What is Telegram Channel

Telegram The Channel is a community tool that can have countless subscribers. And with the Telegram channels, you can send broadcast messages to the subscribers of the channel. You can send broadcasting messages instantly or by schedule – sending the multimedia message – text, images, videos, links, and files. Most importantly, the Telegram Channel is able to have a countless number of subscribers while the WhatsApp group only allow 200-250 user. In one word, with the Telegram Channel, you can easily maintain order and communication in the large community of your customers.

Broadcasting via the Telegram Channel

Broadcasting on Telegram Channel is a great thing that helps your business to grow by communicating with your customers and marketing your products. Sending broadcasting messages, you can activate, notify, remind, and follow-ups.

You can divide the users based on different criteria. Then via the broadcasting, you can activate, engage and notify, remind, and follow-ups. Via the broadcasting message, you can inform your customers about an event of your business, especially about starting and ending an offer. Also, you can provide information about newly arrived products. In one word, you can provide any type of information about your business to the subscribers of your Telegram Channel – your customers –  anytime. Simply put, you can do marketing of your business with ease.

No 24-hour rule

Unlike Facebook Page and Instagram Business Account, the 24-hour rule doesn’t apply to the Telegram Channel.

Let me tell you about the 24-hour rule. A Facebook page and Instagram business account can only send a promotional message to only users that have sent messages in the last 24 hours. Otherwise, the Facebook page and the Instagram Business account can’t send a promotional message to users. When an user send a message to a page, the 24-hour window reset again.

Since 24-hour rule doesn’t apply to Telegram Channel, sending promotional broadcasting messages in Telegram is not limited time-wise. In one word, you can send promotional messages to the subscribers of your Telegram Channel –  the customer of your business – without time wise-limitation.

Opening rate of broadcasting message

The opening rate of broadcasting message in Telegram Channel is more than 90% and real-time. Generally, people check their inbox of their email rarely. On the other hand, when a broadcasting message in Telegram is sent, the subscribers is notified instantly. Therefore, the subscribers read the message the moment they receive the massage. Therefore, using Telegram Channel as the way of doing marketing of your business is far more better than the other ways.

After reading the article, you may understand the importance of sending promotional broadcasting message via the Telegram Channel to your customers -- subscribers of your business Telegram Channel. And I hope that you will be interested to do online marketing of your business via Telegram App.