BotSailor Analytics & Reporting for Facebook Broadcasting Campaigns

BotSailor's robust Analytics & Reporting tool provides in-depth insights into your Facebook RCN (Rich Content Notification) broadcasting campaigns. In this guide, we’ll cover everything you need to know to track and optimize your campaigns for maximum effectiveness.

How to View RCN Broadcast Reports and Analytics

To view the RCN broadcast campaign reports:

1. Navigate to the Meta Broadcasting section within your BotSailor dashboard.
   
   
2. Under the Broadcasting tab, you’ll see a list of RCN campaigns. Select the campaign you want to analyze by clicking on the eye icon under the Actions column.
   
   
3. This will open a detailed Campaign Report, showing key performance metrics.

Key Metrics in the Campaign Report:

• Status: Displays the completion status of your campaign (e.g., Completed, Processing).
  
  
• Sent: The percentage of messages sent compared to the targeted subscribers.
  
  
• Delivered: The percentage of successfully delivered messages.
  
  
• Opened: The percentage of messages opened by recipients.
  
  
• Unreached: The percentage of messages that failed to reach their intended recipients.

How to Understand CTR, Open Rate, and Delivery Status in Reports

• Click-Through Rate (CTR): This represents the percentage of recipients who clicked on any link within the RCN message. You can calculate CTR by dividing the number of clicks by the number of messages delivered.
  
  
• Open Rate: Open rate shows how many recipients opened the message, providing insight into the effectiveness of your subject line and message content. This metric helps gauge engagement.
  
  
• Delivery Status: This metric indicates the percentage of messages that were successfully delivered. If the delivery rate is low, it might suggest issues like invalid phone numbers or problems with the Facebook API.
  
  

How to Interpret and Fix Failed Delivery Errors in RCN

If some of your messages fail to deliver, it's essential to check the Campaign Report for specific error messages. Here's what to do:

• Check the Failures: In the Campaign Report, observe the Failed column. Click on any failed entry for more detailed error information.
  
  
• Resolve Issues: If the failure is due to incorrect recipient information, such as an invalid phone number, clean your contact list. If the issue is with the Facebook API, check the API logs and error messages for more context.
  
  

Common Errors:

• Invalid phone numbers
  
  
• Temporary API limitations
  
  

Why is My RCN Not Reaching All Subscribers? (Troubleshooting Guide)

If your RCN campaign is not reaching all the targeted subscribers, consider the following:

1. API Rate Limits: Facebook’s API imposes limits on the number of messages you can send within a certain period. If you exceed these limits, some messages may not be delivered.
   
   
2. Invalid Contact Information: Ensure that the phone numbers are valid and that the subscribers have not opted out of receiving messages.
   
   
3. Facebook API Restrictions: Make sure that your Facebook app is correctly configured and that there are no restrictions on your account that could hinder message delivery.
   
   

To troubleshoot, you can also view the Unreached column in the campaign report to understand which subscribers did not receive the message.

How to Fix "Permission Denied" Errors in RCN

A "Permission Denied" error typically occurs when your Facebook app doesn't have the necessary permissions to send messages.

Steps to Fix:

1. Ensure that your Facebook account is authorized with the correct permissions to send messages.
   
   
2. Double-check that your Facebook app settings are correctly configured, including the necessary Facebook Graph API permissions.
   
   
3. If the issue persists, re-authorize your Facebook app and regenerate your access token.
   
   

What to Do if RCN Campaign is Stuck or Delayed

If your campaign is stuck or delayed, here are a few things to check:

1. API Rate Limiting: Verify if Facebook has imposed rate limits on your account. If so, you may need to wait before sending more messages.
   
   
2. Network Connectivity: Ensure there are no network issues preventing messages from being sent.
   
   
3. Queued Campaigns: Check if your campaign is in a queue and waiting to be processed by the Facebook server.
   
   

If the campaign is still delayed, you can try to pause the campaign and restart it after troubleshooting the underlying issue.

How Facebook API Rate Limits Affect RCN Broadcasting and How to Handle Them

Facebook imposes rate limits on the number of requests an app can make to their API within a given timeframe. If you exceed these limits, your RCN broadcast may be delayed or fail.

To Handle Facebook API Rate Limits:

1. Monitor API Usage: Regularly check the API usage stats in the Facebook Developer Dashboard.
   
   
2. Increase Limits: If your account frequently exceeds the limits, consider applying for increased limits through Facebook’s developer program.
   
   
3. Distribute Campaigns: To avoid hitting rate limits, spread out your campaigns over time rather than sending them all at once.
   
   

By leveraging BotSailor’s RCN Campaign Analytics, you can troubleshoot issues, optimize your campaigns, and ensure maximum delivery and engagement with your audience.

For further questions or issues, consult the BotSailor support team for personalized assistance!

Additional Resource

Blog Post:

• WhatsApp Broadcasting with Personalized Variable Data
• How to Broadcast Messages to WhatsApp
• Send WhatsApp Messages from Google Sheets Changes
• How to create a Message Template for WhatsApp by BotSailor 

📌 Frequently Asked Questions (FAQs)

How can I track the performance of my Facebook RCN broadcasting campaigns in BotSailor?

To track your Facebook Rich Content Notification (RCN) broadcasting campaign performance in BotSailor, navigate to the Meta Broadcasting section in your dashboard. Under the Broadcasting tab, locate the specific RCN campaign you want to analyze and click the eye icon under the Actions column. This will open a detailed Campaign Report displaying key metrics such as Status, Sent, Delivered, Opened, and Unreached percentages. Regularly reviewing these metrics helps you understand campaign effectiveness and identify areas for optimization.

What do the Click-Through Rate (CTR), Open Rate, and Delivery Status tell me about my RCN campaign's success?

The Click-Through Rate (CTR) indicates the percentage of recipients who clicked on any link within your RCN message, reflecting the engagement and relevance of your content. The Open Rate shows the percentage of recipients who opened your message, highlighting the effectiveness of your subject line and initial message content in capturing attention. The Delivery Status reveals the percentage of messages successfully delivered, and a low delivery rate may suggest issues like invalid contact information or problems with the Facebook API that need to be addressed. Monitoring these metrics provides crucial insights into audience engagement and the technical health of your campaign.

What should I do if my Facebook RCN messages are failing to deliver to some subscribers in BotSailor?

If your RCN messages are failing to deliver, check the Campaign Report in BotSailor and look at the Failed column. Clicking on a failed entry will provide more detailed error information. Common reasons for failure include invalid phone numbers in your contact list or temporary Facebook API limitations. To resolve this, clean your contact list of incorrect information and check the Facebook API logs for any reported issues. Addressing these errors will improve your delivery rate and ensure broader reach.

Why is my RCN broadcast not reaching all of my targeted Facebook subscribers, and how can I troubleshoot this?

Several factors can prevent your RCN broadcast from reaching all targeted subscribers. These include Facebook API rate limits, which restrict the number of messages you can send within a specific timeframe. Also, ensure you have valid contact information and that subscribers haven't opted out. Finally, verify that your Facebook app is correctly configured with the necessary permissions. To troubleshoot, check the Unreached column in your campaign report to identify affected subscribers and review your API usage and app settings.

What are Facebook API rate limits, and how can I manage them to ensure my RCN broadcasting campaigns run smoothly in BotSailor?

Facebook API rate limits are restrictions imposed on the number of requests your application can make to Facebook's servers within a given period. Exceeding these limits can cause delays or failures in your RCN broadcasts. To manage these limits, monitor your API usage in the Facebook Developer Dashboard. If you frequently hit the limits, consider applying for increased limits through Facebook's developer program. Additionally, distribute your campaigns over time instead of sending them all at once to avoid exceeding the rate limits and ensure smoother delivery.