BotSailor's robust Analytics & Reporting tool provides in-depth insights into your Facebook RCN (Rich Content Notification) broadcasting campaigns. In this guide, we’ll cover everything you need to know to track and optimize your campaigns for maximum effectiveness.
To view the RCN broadcast campaign reports:
If some of your messages fail to deliver, it's essential to check the Campaign Report for specific error messages. Here's what to do:
Common Errors:
If your RCN campaign is not reaching all the targeted subscribers, consider the following:
To troubleshoot, you can also view the Unreached column in the campaign report to understand which subscribers did not receive the message.
A "Permission Denied" error typically occurs when your Facebook app doesn't have the necessary permissions to send messages.
Steps to Fix:
If your campaign is stuck or delayed, here are a few things to check:
If the campaign is still delayed, you can try to pause the campaign and restart it after troubleshooting the underlying issue.
Facebook imposes rate limits on the number of requests an app can make to their API within a given timeframe. If you exceed these limits, your RCN broadcast may be delayed or fail.
To Handle Facebook API Rate Limits:
By leveraging BotSailor’s RCN Campaign Analytics, you can troubleshoot issues, optimize your campaigns, and ensure maximum delivery and engagement with your audience.
For further questions or issues, consult the BotSailor support team for personalized assistance!
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How can I track the performance of my Facebook RCN broadcasting campaigns in BotSailor?
To track your Facebook Rich Content Notification (RCN) broadcasting campaign performance in BotSailor, navigate to the Meta Broadcasting section in your dashboard. Under the Broadcasting tab, locate the specific RCN campaign you want to analyze and click the eye icon under the Actions column. This will open a detailed Campaign Report displaying key metrics such as Status, Sent, Delivered, Opened, and Unreached percentages. Regularly reviewing these metrics helps you understand campaign effectiveness and identify areas for optimization.
What do the Click-Through Rate (CTR), Open Rate, and Delivery Status tell me about my RCN campaign's success?
The Click-Through Rate (CTR) indicates the percentage of recipients who clicked on any link within your RCN message, reflecting the engagement and relevance of your content. The Open Rate shows the percentage of recipients who opened your message, highlighting the effectiveness of your subject line and initial message content in capturing attention. The Delivery Status reveals the percentage of messages successfully delivered, and a low delivery rate may suggest issues like invalid contact information or problems with the Facebook API that need to be addressed. Monitoring these metrics provides crucial insights into audience engagement and the technical health of your campaign.
What should I do if my Facebook RCN messages are failing to deliver to some subscribers in BotSailor?
If your RCN messages are failing to deliver, check the Campaign Report in BotSailor and look at the Failed column. Clicking on a failed entry will provide more detailed error information. Common reasons for failure include invalid phone numbers in your contact list or temporary Facebook API limitations. To resolve this, clean your contact list of incorrect information and check the Facebook API logs for any reported issues. Addressing these errors will improve your delivery rate and ensure broader reach.
Why is my RCN broadcast not reaching all of my targeted Facebook subscribers, and how can I troubleshoot this?
Several factors can prevent your RCN broadcast from reaching all targeted subscribers. These include Facebook API rate limits, which restrict the number of messages you can send within a specific timeframe. Also, ensure you have valid contact information and that subscribers haven't opted out. Finally, verify that your Facebook app is correctly configured with the necessary permissions. To troubleshoot, check the Unreached column in your campaign report to identify affected subscribers and review your API usage and app settings.
What are Facebook API rate limits, and how can I manage them to ensure my RCN broadcasting campaigns run smoothly in BotSailor?
Facebook API rate limits are restrictions imposed on the number of requests your application can make to Facebook's servers within a given period. Exceeding these limits can cause delays or failures in your RCN broadcasts. To manage these limits, monitor your API usage in the Facebook Developer Dashboard. If you frequently hit the limits, consider applying for increased limits through Facebook's developer program. Additionally, distribute your campaigns over time instead of sending them all at once to avoid exceeding the rate limits and ensure smoother delivery.