Analytics & Reporting for WhatsApp Broadcasting Campaigns

Understanding the effectiveness of your WhatsApp broadcasting campaigns is crucial to optimize your marketing strategy. BotSailor provides comprehensive analytics and reporting tools to help you monitor, analyze, and enhance your campaign performance. Here's how you can utilize these analytics tools effectively.

Accessing the WhatsApp Broadcasting Analytics

Navigate to Broadcasting Section:

From the BotSailor dashboard, click on the "Broadcasting" option under the "WhatsApp" menu.

Selecting Your Bot Account:

Choose your desired WhatsApp bot account from the dropdown menu to view associated broadcast campaigns.

Campaign Overview:
- Campaign Name
- Status (Completed, Processing, Pending, On-hold, Paused)
- Total number of contacts targeted
- Messages sent, delivered, opened, and unreachable
- Scheduled date and time

You’ll see a comprehensive list of all broadcast campaigns including details such as:

Filtering and Searching Campaigns

Filter Campaigns:

Utilize the status dropdown to filter campaigns based on status, such as "Completed," "Processing," "Pending," etc.

Search Campaigns:

Quickly locate specific campaigns by typing the campaign name into the search box.

Detailed Campaign Reporting

View Campaign Report:

Click on the eye icon under "Actions" to view detailed analytics of a particular campaign.

Download Reports:

Download campaign data reports in Excel (.xlsx) or CSV format by clicking the respective icons.

Delete Campaigns:

Easily delete unnecessary or outdated campaigns by clicking the trash bin icon.

Understanding Detailed Campaign Reports

The detailed campaign report provides insights into:

Campaign Status: Indicates if the campaign is completed or ongoing.
Targeted Contacts: Number of contacts included in the campaign.
Message Count: Total number of messages sent.
Delivery Status:

Sent: Percentage of messages sent successfully.
Delivered: Number of messages successfully delivered to recipients.
Opened: Number of messages opened by recipients.
Unreached: Contacts who did not receive the messages.

Additionally, you can view detailed timestamps for each recipient, showing exactly when the message was sent, delivered, and opened, including any failed deliveries.

Leveraging Analytics for Optimization

Analyzing the provided data helps you:

Identify high-performing campaigns to replicate successful strategies.
Discover underperforming campaigns to refine targeting and messaging.
Track recipient engagement to improve interaction rates.

Best Practices

Regularly review campaign analytics to stay updated on performance.
Use insights from analytics reports to create more targeted and engaging future broadcasts.
Consistently delete or archive old campaigns to keep your dashboard organized.

By leveraging BotSailor's detailed analytics and reporting capabilities, you can significantly enhance your WhatsApp broadcasting efficiency and effectiveness, ensuring you meet your marketing goals.

Additional Resource

Blog Post:

📌 Frequently Asked Questions (FAQs)

How can I access the analytics dashboard for my WhatsApp broadcasting campaigns in BotSailor?

To access the analytics dashboard for your WhatsApp broadcasting campaigns in BotSailor, navigate to the "Broadcasting" section located under the "WhatsApp" menu on your BotSailor dashboard. Here, you can select your desired WhatsApp bot account from the dropdown menu to view all associated broadcast campaigns and their overview.

What key performance indicators (KPIs) can I track using BotSailor's WhatsApp broadcasting analytics?

BotSailor's comprehensive analytics allows you to track several crucial KPIs for your WhatsApp broadcasting campaigns, including: the total number of contacts targeted, the number of messages sent, the number of messages successfully delivered, the number of messages opened by recipients, and the number of contacts who were unreachable. You can also see the status of each campaign (Completed, Processing, Pending, etc.) and the scheduled date and time.

Can I filter and search for specific WhatsApp broadcast campaigns within BotSailor?

Yes, BotSailor provides filtering and searching capabilities for your WhatsApp broadcast campaigns. You can utilize the status dropdown menu to filter campaigns based on their current status (e.g., "Completed," "Processing"). Additionally, you can quickly locate specific campaigns by typing the campaign name into the search box provided within the broadcasting section.

How can I get a detailed breakdown of the performance of a specific WhatsApp broadcast campaign in BotSailor?

To view a detailed breakdown of a specific WhatsApp broadcast campaign's performance in BotSailor, click on the eye icon located under the "Actions" column next to the desired campaign. This will open a detailed campaign report providing insights into the campaign status, targeted contacts, message count, delivery status (sent, delivered, opened, unreached), and even detailed timestamps for each recipient showing when the message was sent, delivered, and opened, including any failed deliveries. You also have the option to download this data in Excel (.xlsx) or CSV format.

How can analyzing WhatsApp broadcasting analytics in BotSailor help me optimize my future campaigns?

Analyzing the data provided by BotSailor's WhatsApp broadcasting analytics is crucial for optimizing your future campaigns. By reviewing the reports, you can identify high-performing campaigns to understand and replicate successful strategies. You can also discover underperforming campaigns to refine your targeting and messaging. Tracking recipient engagement, such as open rates, helps you improve interaction rates in subsequent broadcasts, ultimately enhancing the efficiency and effectiveness of your WhatsApp marketing efforts.