The WhatsApp Catalog feature in BotSailor transforms the way small businesses sell products. Instead of redirecting users to a separate website or eCommerce store, you can now showcase products directly inside the chat making shopping seamless, fast, and incredibly engaging.
This guide explains why WhatsApp Catalog is a breakthrough feature, and how small businesses can fully utilize it through BotSailor’s automation tools.
WhatsApp Catalog allows you to:
✅ List products or services directly inside WhatsApp
✅ Let users browse items within the chat
✅ Enable one-click product inquiries or purchases
✅ Share product collections via chatbot automation
✅ Provide an eCommerce-like experience without a website
🔹 No Website? No Problem
Even if you don’t have a full eCommerce store, you can sell products directly in WhatsApp via BotSailor.
🔹 Faster Conversion
Eliminate the friction of links and redirects. Let customers browse, choose, and purchase in the same chat.
🔹 Better Engagement
Product messages are rich in visuals, pricing, descriptions, and CTAs — increasing user interaction.
🔹 Personalized Shopping
Combine Catalog with BotSailor’s chatbot flows to guide users to the right products based on their preferences.
🔹 COD Support & Google Sheet Sync
Easily support Cash on Delivery and even sync product purchase details to Google Sheets for order tracking.
Use Case Example: Selling Handmade Products
Show daily or weekly specials (vegetables, fruits, staples) through catalog blocks.
Customers select items and confirm orders via WhatsApp — no app or website needed.
Display dresses, sarees, or seasonal collections using the catalog.
Add a size/quantity input and collect delivery info through a follow-up form.
Offer cakes, cookies, and pastries with real-time images and prices.
Customers place birthday or event orders with preferred delivery date via flow.
Showcase chargers, headphones, and covers using catalog carousels.
Let buyers pick a product and receive instant invoice or payment link.
Create collections for soaps, oils, or wellness kits.
Use follow-up questions for skin type, fragrance preference, etc.
Send today’s menu or package options (Lunch Combo A, Combo B) via catalog.
Customer selects and completes order with address and payment info in chat.
Highlight new arrivals, bestsellers, or student packages.
Each book links to a one-click “Buy Now” or “Request Delivery” action inside flow.
Show examples of work, fabric types, or pricing tiers via catalog.
Let users pick a service and book appointments or submit measurements.
Display flower arrangements or gift bundles for special occasions.
Use catalog + delivery date input to automate order handling.
Present shoes, bags, belts, etc. by type or gender.
Let users browse and order right from WhatsApp — track sales in Google Sheets.
✅ Keep catalog updated with real-time stock and pricing
✅ Add clear images and short but helpful descriptions
✅ Use tags or flow logic to show different items based on user interest
✅ Combine catalog blocks with user inputs for quantity, color, or size
✅ Enable “Click to WhatsApp Ads” to attract new buyers directly into your catalog flows
WhatsApp Catalog inside BotSailor makes it easier than ever for small businesses to start selling online — without a full website or tech team.
✔️ Rich product listings
✔️ Seamless shopping experience
✔️ Built-in order tracking
✔️ Easy for both buyers and sellers
👉 Go to Flow Builder → WhatsApp Catalog Block and start building your own mobile store today!
Do I need a website to use WhatsApp Catalog?
No. Your Meta Commerce catalog is hosted by WhatsApp/Meta — BotSailor pulls that data directly for you.
Can I show catalog items based on user interest?
Yes! Use flow conditions or API-based product display to customize what each user sees.
Does BotSailor support purchase forms like Cash on Delivery?
Yes. You can attach forms after catalog selection for collecting name, address, phone, and payment method.
Can I sync orders with Google Sheets?
Absolutely. Go to Settings → Integrations → Google Sheets, connect your sheet, and BotSailor will store order details automatically.