BotSailor allows you to create a Facebook Messenger automation sequence using the Flow Builder. The process is:
BotSailor Dashboard → Chatbot Manager → Facebook Account → Follow Up Sequences → Create New Sequence → Add Trigger Keyword → Subscribe User to Sequence → Set Message Delays → Add Follow-Up Messages → Add Buttons → Connect Actions → Save → Test.
Here is a complete step-by-step guide to creating a Facebook Messenger follow-up sequence using the BotSailor Flow Builder.
1. Open the Facebook Bot Flow Builder
First, open the Facebook automation section in your BotSailor account.
1 Log in to your BotSailor Dashboard.
2 Go to Chatbot Manager.
3 Go to Follow Up Sequences.
4 Click Create New.
This will take you to the Flow Blocks / Flow Builder section, where you can create and configure your sequence.
Make sure the correct Facebook page is selected before creating the sequence.
2. Create the Start Bot Flow
After clicking Create Flow, the Sequence Diagram will appear in the Flow Builder.
1 Double-click the Start Bot Flow component.
2 In the Basic Setup section, enter the trigger keywords, such as hi, hello, seq.
3 Select Exact keyword match as the keyword matching type.
4 Enter a Title for the Start Bot Flow.
5 Under Subscribe to Sequence, select New sequence.
6 Click Save Changes to save the Start Bot Flow configuration.
The Start Bot Flow defines the keywords that trigger the automation and subscribes users to the selected sequence when they enter the flow.
3. Configure the New Sequence Campaign
After configuring the Start Bot Flow, double-click the New Sequence Campaign component to set up the sequence.
1 Enter a name in the Sequence Campaign Name field.
2 Under the Delivery schedule, select the Preferred delivery time for messages scheduled outside the 24-hour window.
3 Select the appropriate Time Zone for message delivery.
4 Select a Message Tag if required.
5 Under Re-entry rules, configure whether subscribers can enter the sequence again after completing it.
Create a new sequence campaign to organize automated Facebook Messenger follow-up messages.
4. Configure the First Send Message After Step
Now configure when the first sequence message should be sent.
1 Double-click the first Send Message After component.
2 Under Message type, select Hourly or Daily based on your sequence requirements.
3 Under Schedule, select the required time from the Schedule Message After dropdown.
4 In this example, set Schedule Message After to Day-1, Day-2, and Day-5
5 Click Save Changes to save the timing configuration.
The Send Message After component controls the delay before the sequence message is sent.
Set the first time delay to control when the initial follow-up message is delivered.
5. Add the First Follow-Up Message
After configuring the timing block, add a Text component.
1 Add a Text block to the Flow Builder.
2 Connect the Send Message After block to the Text block.
3 Open the Text block.
4 Enter your follow-up message.
5 Save the message.
For example:
Hi #LEAD_USER_FIRST_NAME#!
Thanks for connecting with us. Welcome to our page!
How can we help you today?
The Text block becomes the message delivered after the configured time delay.
Add the first automated follow-up message after the configured time delay.
6. Add Get Started Button
You can add a button to give users an action after receiving the message.
1 Open the Text message block.
2 Select Add Buttons.
3 Add a button such as Get Started.
4 Configure the button action.
5 Connect the button's Next path to the next message.
In the example flow, the Get Started button continues the conversation and connects to another Text block.
Add a Get Started button to allow users to continue through the automated Messenger sequence.
7. Add the Second Follow-Up Message and Button
After configuring the second Send Message After step, add the follow-up message and an interactive button.
1 Add a Text component to the Flow Builder.
2 Connect the Day-2 Send Message After block to the Text component.
3 Open the Text component and enter the follow-up message.
4 Click Add Buttons.
5 Add a button, such as Explore Service.
6 Select the appropriate button action, such as Redirect to Website URL.
7 Enter the destination URL for the button.
8 Save the message and button settings.
For example:
We wanted to share something useful with you.
Our team is always ready to help you with product information, pricing, and support.
Feel free to ask us anything.
The Text component delivers the follow-up message, while the button gives users a direct action to continue or visit the configured destination.
Add a follow-up Text message with an Explore Service button to provide users with an additional action.
8. Add the Third Follow-Up Message and Button
Next, configure the third follow-up in the sequence.
1 Add another Text component to the Flow Builder.
2 Connect the Day-5 Send Message After block to the Text component.
3 Open the Text component and enter the third follow-up message.
4 Click Add Buttons.
5 Add a button, such as Talk to Team.
6 Select Redirect to Website URL as the button action.
7 Enter the destination URL.
8 Save the message and button settings.
For example:
Just checking in 😊
Do you need any help or more information?
Reply here and our team will assist you.
The third Text component delivers the final follow-up message, while the Talk to Team button provides a direct way for users to continue the conversation or visit the configured destination.
Add the third follow-up message with a Talk to Team button for users who need further assistance.
9. Test the Facebook Messenger Sequence
After configuring all three follow-up messages, test the sequence from Facebook Messenger to verify that the automation works as expected.
1 Open the Facebook Page connected to BotSailor.
2 Open the Page's Messenger conversation.
3 Send one of the configured trigger keywords, such as hi, hello, or seq.
4 Verify that the Start Bot Flow recognizes the keyword and subscribes you to the sequence.
5 Wait for the configured Day-1 delay and verify that the first follow-up message is delivered.
6 Check the Get Started button and verify that it performs the configured action.
7 Continue testing the sequence and verify that the second message is delivered after the configured Day-2 delay.
8 Check the Explore Service button and verify that it opens the configured website URL.
9 Verify that the third message is delivered after the configured Day-5 delay.
10 Test the Talk to Team button and confirm that it opens the configured destination.
If all messages, delays, and button actions work as configured, the sequence is ready to use.
Test Screenshots
Screenshot 1 — Trigger Test
Show the Messenger conversation where you send “hi” / “hello” / “seq” .
Trigger the Facebook Messenger sequence using a configured keyword.
Screenshot 2 — First Follow-Up
Show the first automated message after the Day-1 delay , including the Get Started button
Verify that the first follow-up message is delivered after the configured delay.
Screenshot 3 — Second Follow-Up
Show the second automated message after the Day-2 delay.
Show the message with the Explore Service button.
Verify the Button URL
After receiving the follow-up message, click the Explore Service button to verify the configured destination.
Verify the second follow-up message and its Explore Service button.
Screenshot 4 — Third Follow-Up
Show the third automated message after the Day-5 delay.
Show the final message with the Talk to Team button.
The automated message was delivered at the configured time, confirming that the sequence timing works as expected.
Verify the third follow-up message and Talk to Team button.
Common Troubleshooting
The sequence is not starting
- ● Check that the Start Bot Flow trigger is configured correctly.
- ● Make sure the Facebook Page is connected to BotSailor.
- ● Verify that the configured keyword or entry condition matches the test interaction.
The user is not being subscribed to the sequence
- ● Check the connection between Start Bot Flow and Subscribe to Sequence.
- ● Make sure the New Sequence Campaign is properly connected.
The follow-up message is not appearing
- ● Check the Send Message After delay.
- ● Verify that the timing block is connected to the correct Text block.
- ● Make sure the sequence was saved after making changes.
The button does not continue the flow
- ● Check that the button is connected to the correct Next path.
- ● Verify that the next Text or action block is connected correctly.
The website button does not work
- ● Check the URL entered in the button settings.
- ● Make sure the URL is complete and points to the intended destination.
Messages are appearing in the wrong order
- ● Review the connections between the timing blocks, Text blocks, and buttons.
- ● Check whether each Next connection points to the intended step.
Next Steps
After creating your first Facebook Messenger sequence, you can expand the automation by:
- ● Creating multiple sequence campaigns for different audiences.
- ● Adding different time delays for different follow-up stages.
- ● Using keywords to create different entry points.
- ● Adding interactive buttons to guide users through different paths.
- ● Connecting website buttons to relevant pages.
- ● Creating separate follow-up messages for different user actions.
- ● Combining sequence automation with other Facebook Messenger workflows.
With the Flow Builder, you can visually organize triggers, timing conditions, messages, and actions into a structured Facebook Messenger automation.
