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Knowledgebase/Automation/Article

How to Automate Facebook Keyword Replies with Botsailor

  • 12 Oct 2026
  • 3 min read
  • 0 views
TL;DR:
To automate Facebook replies with keywords in BotSailor, go toDashboard → Chatbot Manager → Select Bot (Facebook) → Automation → Keyword Replies. Create a new flow, configure the trigger keyword and matching option, add aTextblock, connect the blocks, save the automation, and test it from your Facebook Page Messenger.

Before You Begin

  • ● Access to the BotSailor dashboard.
  • ● A Facebook Page connected with BotSailor.
  • ● A trigger keyword and the reply message customers should receive.

Part 1: Configure the Keyword Trigger

Step 1: Open Keyword Replies

Log in to BotSailor and follow this path:

Dashboard → Chatbot Manager → Select Facebook Page → Automation → Keyword Replies → Create new flow


BotSailor dashboard showing the steps to create a Facebook Messenger keyword reply by selecting a Facebook Page, opening Automation, choosing Keyword Replies, and clicking Create.
Open BotSailor, select your Facebook Page, navigate to Automation → Keyword Replies, and click Create to set up a new automated reply.


Step 2: Add the Trigger Keyword

Click the Start Bot Flow block and enter the keyword that will activate the Facebook Messenger automation.

Example keywords:

  • ●Hi
  • ●Hello
  • ●Support
  • ●Price
  • ●Order

Save the Trigger Settings

Review the keyword and matching type, then save the trigger settings.

1 Start Bot Flow

Double-click the Start Bot Flow block to open its configuration settings.

2 Add Keywords

Enter the keywords that will trigger the bot, such as hi, hello.

3 Select Matching Type

Choose String Match to match similar keywords or Exact Keyword Match to match exact keywords.

4 Set Title

Enter a title for the reference, such as Test message flow.

5 Save Changes

Click Save Changes to save the reference configuration.

BotSailor Configure Reference panel showing the keywords
Enter your trigger keywords, select the keyword matching type, name your automation flow, configure optional actions, and click Save Changes to save the settings.


Part 2: Build and Connect the Automated Reply

Step 3: Add the Automated Reply

Drag a Text block into the flow and write the message customers will receive on Facebook Messenger.

Example:

How may I assist you today?

You can add different components to improve your Facebook conversation:

  • ●Text Messages: Send simple automated replies.
  • ●Images, Audio, Video: Share engaging content with customers.
  • ●User Input Fields: Collect information such as name, email, phone number, or customer requirements.

Step 4: Connect the Flow

Connect the Start Bot Flow block to the Text block.

The completed automation flow works like this:

Customer sends keyword → BotSailor detects keyword → Automated Facebook Messenger reply is sent

BotSailor visual flow builder displaying a Start Bot Flow with
Use the BotSailor Flow Builder to connect keyword triggers with automated text responses and customize the conversation using message blocks.


Step 5: Save the Automation

Click Save after checking:

  • ● Trigger keyword
  • ● Matching option
  • ● Reply message
  • ● Block connection

Verification: Test the Facebook Keyword Reply

Step 6: Send the Configured Keyword

Open your Facebook Page Messenger and send the configured keyword.

Example:

Send:

Hi

The chatbot should automatically send the configured response.

Facebook Messenger conversation showing a user sending
Test your BotSailor keyword automation by sending "hi" in Facebook Messenger and verifying that the chatbot responds with the configured welcome message.



Automation Active

Your Facebook keyword-based automation is now active.
Customers sending the configured keywords will automatically receive your predefined replies through Facebook Messenger.

Common Troubleshooting

Error: The keyword does not trigger a reply

Fix: Check the configured keyword, matching option, automated response, and connection between the Start Bot Flow and Text blocks.

Error: The keyword works only when sent alone

Fix:

  • ● Use String Match if you want BotSailor to detect the keyword inside a longer Facebook Messenger message.
  • ● Use Exact Keyword Match when customers must send the exact keyword.

Error: Facebook Messenger does not receive the automated response

Fix:

  • ● Confirm your Facebook Page is connected correctly.
  • ● Check that the automation is saved.
  • ● Send the configured keyword from the connected Facebook Page Messenger.

Next Steps

Create additional Facebook keyword automations for common customer interactions:

  • ● Product pricing
  • ● Customer support
  • ● Order information
  • ● Business hours
  • ● Frequently asked questions
  • ● Lead collection


Mahafuz Abir

Mahafuz Abir

FAQ

Frequently Asked Questions

Find answers to common questions about this topic

In BotSailor, open Chatbot Manager → Select Facebook Page → Automation → Keyword Replies. Create a flow, add the trigger keyword, configure the reply message, connect the blocks, and save the automation.

Yes. BotSailor Keyword Replies can automatically respond when users send configured keywords such as “Hi,” “Support,” “Price,” or “Order” through Facebook Messenger.

When a customer sends a message containing a configured keyword, BotSailor detects it based on the selected matching option and sends the connected automated response.

Exact Keyword Match requires customers to send the exact keyword.
String Match allows BotSailor to detect the keyword when it appears within a longer message.