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RCN (Recurring Notification) Broadcast Campaigns in BotSailor allow you to send personalized messages to your subscribers on Facebook Messenger at scale. Whether you're targeting all users or specific segments, RCN campaigns are ideal for updates, promotions, and engagement nurturing.
This guide walks you through creating your first RCN broadcast campaign in BotSailor—from audience targeting to scheduling and retargeting strategies.
In the visual flow builder interface:
๐ก Use these filters to fine-tune your campaign audience.
Using labels gives you the flexibility to personalize messages and avoid spamming irrelevant users.
In the “Text” block of your bot flow:
โ These options help improve engagement and gather user feedback directly.
โฐ Scheduling is ideal for time-based promotions and drip marketing.
Labels are a powerful way to segment your audience based on behavior or attributes. You can:
๐ฏ Example: Target “Cart Abandoners” but exclude those who have the “Purchased” label.
From the broadcast configuration panel:
๐ก Filtering helps deliver the right message to the right person at the right time.
You can retarget based on:
๐ผ Example Use Case:
Watch our Youtube tutorial:
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Blog Posts:
What is an RCN broadcast campaign in BotSailor and when should I use it?
An RCN (Recurring Notification) broadcast campaign in BotSailor allows you to send personalized messages at scale to your Facebook Messenger subscribers for updates, promotions, and engagement nurturing. You should use RCN campaigns to reach a broad audience or specific segments with recurring notifications about important news, special offers, or to re-engage users.
How do I target specific groups of Facebook Messenger subscribers in a BotSailor RCN broadcast?
BotSailor offers several ways to target specific subscriber groups for your RCN broadcasts. You can target by applying labels (e.g., "High Intent Users," "VIP Customers"), filter by gender, locale, or time zone, or even target users based on their engagement history with previous campaigns (e.g., those who opened a specific broadcast or clicked a button). You can also exclude specific labeled users to avoid sending irrelevant messages.
Can I schedule RCN broadcast campaigns in BotSailor for a later date and time?
Yes, BotSailor allows you to schedule your RCN broadcast campaigns. In the Broadcast Settings panel, toggle the "Send Later" option and set your desired date and time. If you skip scheduling, the broadcast will be sent instantly upon saving. Scheduling is beneficial for time-based promotions and drip marketing strategies.
How can I make my BotSailor RCN broadcasts more engaging for my Facebook Messenger subscribers?
To enhance engagement in your RCN broadcasts, utilize the "Text" block in the bot flow and incorporate interactive elements. You can add Quick Reply options (e.g., "Yes," "No," "Learn More") or Buttons that can redirect users to another message within your bot or to an external website link. These options encourage user interaction and help you gather direct feedback.
What are some best practices for creating effective RCN broadcast campaigns in BotSailor?
For successful RCN broadcast campaigns in BotSailor, it's recommended to keep your messages concise and actionable. Use buttons or quick replies to track user engagement. Leverage the combination of labeling and scheduling for maximum personalization. Finally, monitor the performance of your broadcasts using the Sent, Delivered, and Opened statistics available on your BotSailor dashboard to optimize future campaigns.