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In this guide, we’ll walk you through the process of setting up SMS marketing for your business using BotSailor. SMS campaigns can be an excellent way to engage with your customers in real time, whether you want to send updates, promotional offers, or reminders.
To begin, you need to navigate to the Settings section in BotSailor. Follow these steps:
This will bring you to the SMS integration page, where you can configure your SMS profiles.
Before starting your SMS campaigns, you'll need to set up an SMS Profile. Here’s how you can do it:
Once everything is filled out, click Save to store your SMS profile.
Next, you’ll create a new SMS broadcasting campaign.
You can also set a Message Delay (in seconds) after sending each message to avoid any issues with rate limits.
Once you’ve configured everything, click Create Campaign.
After setting up the campaign, you can configure additional settings like:
When you are ready, click Create Campaign again to launch your SMS campaign.
Once your SMS marketing campaign is live, it’s important to track its progress and evaluate its performance. BotSailor offers an intuitive campaign reporting feature that provides detailed insights into how your campaign is performing. Here’s how you can monitor and analyze your SMS campaigns:
Access Campaign Reports
By regularly monitoring your campaign reports, you can make data-driven decisions, optimize your messaging strategy, and refine your approach for future campaigns.
What are the initial steps to configure SMS marketing in BotSailor?
To begin setting up SMS marketing in BotSailor, navigate to the Administration section on the left sidebar, then click on Settings. Under the Integration section, select the SMS option. This will take you to the SMS integration page where you can start configuring your SMS profiles.
How do I create an SMS Profile in BotSailor for sending campaigns?
To create an SMS Profile in BotSailor, go to the SMS settings page and click the New button. You will need to fill in a recognizable Profile Name, choose the API Name of your SMS service provider (e.g., Twilio, Nexmo), and enter your Auth ID, Auth Token, and Sender/From details obtained from your SMS provider's website. Finally, click Save to store your profile.
What are the steps to create an SMS broadcasting campaign in BotSailor?
To create an SMS broadcasting campaign, navigate to the Broadcasting section in the sidebar and click Create. Choose the relevant Bot account, enter a Campaign Name, select your created SMS API, and choose the desired WhatsApp Bot (even though it's an SMS campaign, this step is mentioned in the guide). You can also set a Message Delay before clicking Create Campaign.
What options do I have for finalizing and launching my SMS campaign in BotSailor?
After creating the initial campaign setup, you can finalize details such as Targeted Reach (selecting your audience), Sending Time (immediate or scheduled), and ensuring the correct Country Code for phone numbers (e.g., +88 for Bangladesh). Once these settings are configured, click Create Campaign again to launch your SMS broadcast.
How can I monitor and analyze the performance of my SMS marketing campaigns in BotSailor?
BotSailor allows you to monitor and analyze your SMS campaign performance through the Campaign Reports in the SMS Broadcasting section. By clicking the eye icon in the Actions column of a specific campaign, you can access detailed insights, including the Campaign Status, Targeted Reach, individual message Chat ID, recipient Name, Sent At time, Response data (if available), and overall campaign metrics like the number of messages Sent and the delivery rate. Regularly reviewing these reports helps optimize your future SMS marketing strategies.