Recover Abandoned Carts on WooCommerce via WhatsApp

Recovering abandoned carts is one of the easiest ways to increase your WooCommerce store’s revenue. With BotSailor, you can set up an automated WhatsApp messaging system that reminds users to complete their purchases. This setup ensures a seamless recovery strategy with high open and conversion rates via WhatsApp.In this documentation, we’ll walk you through the entire process of setting up WhatsApp cart recovery using BotSailor and WooCommerce.

Why Recover Abandoned Carts on WhatsApp?

Shoppers often add products to carts but forget to check out. That’s where WhatsApp reminders shine:

• High open rate (90%+)
• Direct and conversational
• Automated follow-ups
• Personalized messages based on WooCommerce data

Step-by-Step Setup Guide

✅ Step 1: Go to the Bot Manager in BotSailor

1. Navigate toWhatsApp Botunder Chatbot Manager on the sidebar.

2. Select your WhatsApp-connected business account.

3. Scroll down and click onMessage Template.

4. Click theCreatebutton and select a template type likeWP TemplateorDefault Template.

✅ Step 2: Create a New Message Template

Fill in the following fields:

• Template Name:cart_recovery_reminder
• Locale:English (US)
• Category:Marketing
• Header Type:No Header

Body:
Hello #User-Name#,

You have forgotten to complete the purchase.

Click the link below to complete your purchase.

• Footer Text:Please confirm your purchase
• Button:
• Type: Call to Action
• URL:https://yourdomain.com/cart/
• Button Text:Purchase Now
  
  
  

ClickSaveonce done.

✅ Step 3: Sync the Template

After saving, clickSync Template. Once approved (status: Approved with green dot), your template is ready for use.

✅ Step 4: Download the Abandoned Cart Plugin from BotSailor

1. Go toIntegrations > Shopify/WC APIin BotSailor.

2. ClickDownload WC Abandoned Cart Webhook Plugin.

✅ Step 5: Install Plugin in WordPress

1. Go toPlugins > Add Pluginin your WordPress Admin.

2. ClickUpload Plugin, choose the downloaded.zipfile, then clickInstall Now.

✅ Step 6: Create a WhatsApp Workflow in BotSailor

1. Go toWebhook Workflowunder WhatsApp Automation.

2. ClickCreateand fill the form:

• Workflow Name:abandoned cart woocommerce

• WhatsApp Account:select the bot

• Message Template:selectcart_recovery_reminder

ClickCreate Workflow.

✅ Step 7: Copy the Webhook URL

After creating the workflow, copy theWebhook Callback URLshown.

✅ Step 8: Paste Webhook URL into WordPress Plugin

1. In your WordPress dashboard, go toSettings > Abandoned Cart Webhook.

2. Paste the webhook URL.

3. ClickSave Changesand thenSend Sample Webhookto test.

✅ Step 9: Map Webhook Response

Back in BotSailor, map the data:

• Phone Number:billing_address>phone
• User Name:billing_address>first_name

Optionally, apply a formatter (e.g.,trim-leftfor country codes).

Set delay (e.g., 1 minute) and clickSave Workflow.

After a Cart Is Abandoned

When a customer leaves their WooCommerce cart without checking out, BotSailor detects it instantly via webhook. It then sends an automated WhatsApp message like the one shown in the screenshot, addressing the customer by name and including a“Purchase Now”button. This button redirects them to their cart, making it easy to complete the purchase and helping you recover lost sales effortlessly.

Tips for Best Results

• Use friendly and action-driven language in your WhatsApp template.

• Ensure the URL links directly to the cart or checkout page.

• Monitor workflow performance and update template variables as needed.

• Test the webhook using theSend Sample Webhookoption before going live.