How to Create and Schedule Multimedia Posts on Facebook & Instagram with BotSailor

Managing social media posts manually can be time-consuming, especially if you're trying to maintain a consistent posting schedule across multiple platforms. BotSailor makes this effortless with its Multimedia Post feature under the Social Posting module. This powerful tool allows you to schedule and post text, links, images, or videos automatically on Facebook and Instagram.

This guide will walk you through the steps of creating and scheduling a multimedia post using BotSailor.

✅ Step-by-Step Guide to Create a Multimedia Post

🔹 Step 1: Navigate to Social Posting

From the left-hand sidebar in your BotSailor dashboard, click on Social Posting.

🔹 Step 2: Select "Multimedia Post"

Click the Multimedia Post card to proceed with creating a post that includes text, link, image, or video.

🔹 Step 3: Click “Create New Post”

On the Multimedia Post dashboard, click the Create New Post button at the top.

🛠 Fill in the Post Details

Once you're inside the Multimedia Post Create interface, follow these steps:

🔹 Step 1: Select the Facebook Page

Choose the account/page you want to post on from the Publish section.

🔹 Step 2: Select Post Type

Choose your post type from the top tabs: Text, Link, Image/Carousel, or Video.

🔹 Step 3: Provide a Campaign Name

Give your campaign a unique and identifiable name.

🔹 Step 4: Enter the Post Content

Input the actual content of your post in the TEXT field.

🔹 Step 5: Toggle "Post Now" (Optional)

If you want the post to be published immediately, turn on the Post Now toggle. Otherwise, schedule the time.

🔹 Step 6 & 7: Select Scheduled Time & Time Zone

If you don’t post immediately, define the Scheduled Time and Time Zone.

🔹 Step 8 & 9: Repost Settings (Optional)

You can also choose how many times you'd like to repost this content and the time interval between each repost.

🔹 Step 10: Post Preview

On the right-hand side, you'll see a live preview of your Facebook post.

🔹 Step 11: Instagram Toggle (Optional)

Enable the Instagram toggle to publish the same post on your connected Instagram account.

🔹 Step 12: Click Submit

Once everything is set, hit the Submit button.

📊 Post Status and Review

After submission, you’ll be redirected back to the Multimedia Post dashboard, where you can see your campaign listed with the following details:

Campaign Name
Campaign Type
Publisher (Page)
Post Type (Text, Link, etc.)
Actions
Status (e.g., Pending, Posted)
Scheduled at
Error Message (If there’s any)

✅ Final Output on Facebook

Here’s how the published post looks live on your Facebook Page:

💡 Conclusion

With BotSailor’s Multimedia Post feature, managing your social media content calendar becomes streamlined and efficient. Whether you're targeting Facebook, Instagram, or both, you can save time by planning your posts in advance and keeping your audience engaged consistently.

❓FAQs

Can I post on both Facebook and Instagram at once?
Yes, just toggle the Instagram switch before submitting your post.

What types of posts can I create?
You can post Text, Links, Images/Carousels, and Videos.

Can I repost the same content multiple times?
Yes, BotSailor allows you to schedule repeat posts by setting the number of reposts and the time interval.

Will I be able to preview my post before submission?
Yes, a live preview appears on the right-hand side when you're creating the post.

What does the “Pending” status mean?
It indicates that your post has been scheduled and will be automatically published at the defined time.