Using CTA URL Button on BotSailor

🔍 What Is the CTA URL Button?

The CTA URL Button in BotSailor allows you to send clickable call-to-action buttons through WhatsApp chatbot flows. These buttons redirect users to a specified website or landing page, making it a powerful tool for promotions, lead generation, or user guidance.

With a simple keyword trigger, users receive a message that includes a clickable link button—enabling frictionless redirection directly from WhatsApp.

🛠 How to Set It Up

1️⃣ Start a Bot Flow

• Navigate to your Bot Flow editor.
• Create a new flow and give it a name (e.g., CTA Test).
• Set a Bot trigger keyword like cta.
• Choose the keyword matching type (e.g., Exact keyword match).

2️⃣ Add a CTA URL Button Message

Click "Compose Next Message" from the Start step and select CTA URL Button as the message type.

Then configure the message as follows:

• Header Message: Title (e.g., Welcome to BotSailor)
• Body Message: Description (e.g., BotSailor is an omnichannel chatbot marketing platform)
• Footer Message: Additional text or guidance (e.g., Go to BotSailor’s Website from here...)
• Button Text: The clickable button name (e.g., BotSailor)
• Button URL: Link to be opened (e.g., https://www.botsailor.com)

👉 Finally, click the Save button.

3️⃣ Test the Flow on WhatsApp

Now go to your connected WhatsApp account and type the trigger keyword cta.

You'll receive the configured message with the button.

4️⃣ Button Click Action

When the user taps the button, WhatsApp will ask for confirmation to open the link. Upon clicking "Yes, open", the browser opens the destination URL.

5️⃣ Destination Website Loads

The user is redirected to the desired page—e.g., the BotSailor website.

💼 Use Cases for CTA URL Button

Here are a few effective ways to use the CTA button inside your chatbot flow:

• 🛍️ Product Promotion: Direct users to specific product pages.
• 📅 Booking Appointments: Link to a calendar or booking form.
• 📝 Lead Collection: Send traffic to a landing page or survey.
• 🎁 Giveaway or Offer: Drive clicks for limited-time deals.
• 📚 Resource Sharing: Offer downloads like PDFs, courses, or videos.
• 💬 Support Center: Guide users to your FAQ or support desk.

FAQ

Can I use multiple CTA buttons in one message?
No. WhatsApp supports only one clickable URL button per message in this format.

Does it work on both desktop and mobile?
Yes, the button works across WhatsApp Web and mobile devices.

Can I track how many people clicked the link?
You can track clicks indirectly by using UTM parameters or link shorteners with analytics.

Will the user be able to preview the link?
Yes, WhatsApp shows a confirmation popup with the link before opening it.

Can I personalize the button content?
Yes. You can use dynamic fields (like names) by clicking the Custom dropdown in each field.

✅ Conclusion

The CTA URL Button in BotSailor is a simple yet powerful feature to drive users to take immediate action—right from their chat window. Whether you want to promote, inform, or capture leads, this tool brings web interaction into your chatbot journey seamlessly.

Start using it today to boost conversions and guide your audience efficiently!