Implementation of the Conversions API for Business Messaging
Jonas Souza
#1
Jonas Souza
I would like to present a feature request that we believe can add significant value to our marketing operations and customer communication.

Description of the Requested Feature:

We are interested in integrating the Conversions API for Business Messaging as detailed in the Facebook Developers documentation: Conversions API for Business Messaging.

Justification:

Improved Conversion Tracking: Implementing the Conversions API will allow for more accurate tracking of customer interactions, even in environments with cookie restrictions, ensuring better attribution of conversions.

Optimization of Marketing Campaigns: With more reliable and detailed data, we can optimize our marketing campaigns more effectively, directing efforts towards strategies that truly generate results.

Expected Benefits:

Increased Precision in Marketing Metrics: More reliable data for performance analysis.
Higher Return on Investment (ROI): More effective campaigns resulting in better resource allocation.
Enhanced Customer Engagement: More relevant and timely communication.
Required Resources:

We believe that implementing the Conversions API for WhatsApp Business Messaging will bring substantial benefits to our operations and strengthen our partnership with Botsailor. We are available to discuss this request in more detail and collaborate on whatever is necessary to make it feasible.

We thank you in advance for your attention and hope to count on the support of the Botsailor team for this initiative.

https://developers.facebook.com/docs/marketing-api/conversions-api/business-messaging/